Insights that Drive Franchise Performance

» Actionable feedback from franchisees, customers, employees, & candidates

» In-depth research & competitive benchmarking

» Recognizing excellence in franchising

For us, driving better results is much more than a tagline.
It’s about helping the very best brands and their franchisees
achieve greater success.



Franchise Business Review captures the opinions and feedback of franchisees,
customers, and candidates for today′s leading franchise brands.
Let us help you experience...

Actionable Insights

Receive invaluable feedback from franchisees, customers, and candidates to give you the real-time intelligence needed to improve operations, franchise development, and customer satisfaction. Quickly identify trends, risks, and opportunities so you can lead proactively while avoiding any blind spots.

Industry Benchmarking

We recognize the top performing franchise brands in every major industry, while helping good franchise companies – those truly committed to being great franchisors – achieve success. How do you stack up against the competition? We’ll show you exactly where you stand and uncover meaningful opportunities to improve performance.

Moving the Needle

When it comes to “moving the needle” in franchise performance, we understand that how you do something is just as important as what you do. Our experienced team can assist you in navigating these challenges, share simple best practices to improve your results, and help you raise the bar across your network.

We invite you to learn more about what we do and why you should work with us.

Driving Better Results with Franchisee Satisfaction & Performance Data

Franchise Business Review as the leader in franchisee satisfaction and engagement, delivers results-focused solutions that provide both operational and marketing value to our clients through these services:


More Ways to Drive Better Results By Partnering with FBR

Go beyond franchisee satisfaction with Franchise Business Review’s services, designed to strengthen and enhance your brand with insights and solutions for everything from smarter leadership to a more loyal customer base.



Reporting on the Best in Franchising

Franchise Business Review's special reports are distributed at national and regional industry events and our research is referenced by hundreds of media outlets including The Wall Street Journal, Fox Small Business, CNBC, Bloomberg Businessweek, Franchise UPDATE, Franchise Times, QSR, Nations Restaurant News, The New York Times, USA Today, and many more.

Our Clients Say It Best

We measure our success by the success of our clients. Here's what just a few have to say...

"The different ways that FBR slices and dices our data is incredibly helpful, and now we get a lot more detail from our annual survey."

Ray Muncy, Director of Franchise Operations, Aaron's

“FBR’s approach, responsiveness, and deliverable result is ‘top-notch.’ And this is coming from someone with 20 years experience in assessments. If you are considering an evaluation this year, you can do no better than FBR.”

Jim Canfield, CEO, Renaissance Executive Forums

“FBR really gives us that independent third-party platform to evaluate objectively what’s going on in our network. We get a lot of information back about technology, communication, core values... We also add customized questions to see how our franchise partners perceive specific programs and initiatives. It gives us the franchisees’ perspective that they would really only give to a third party.”

Leann Reynolds, President, Homewatch CareGivers

“FBR is so comprehensive. It provides invaluable information from a third-party source that allows franchisees to air their honest feedback. It empowers them to “reach out and as a result have success.” To CEOs who say they’re already sending too much stuff to their franchisees, I’d say scale down the other stuff, but do FBR.”

Jessica Coba, CEO, European Wax Center

“It is irresponsible of a franchisor not to have their franchisees evaluate them. If we didn’t use Franchise Business Review, our core, purpose, and mission would all be fluff.”

Melanie Bergeron, Chair, Two Men and a Truck

"We are honored and humbled, and truly appreciate FBR's assistance to continue raising the bar for Sotheby's"

Mike Good, Chairman Emeritus, Sotheby's International Realty

"There is nothing more important that goes out to your franchisees than the FBR survey"

Brian Petranick, President & CEO, Right at Home

"We've been surveying with FBR for over 7 years. I'm a big believer of the FBR survey!"

Catherine Monson, CEO, FastSigns

“We need to understand how our franchisees are feeling and we want to hold ourselves to a higher standard. With Franchise Business Review, we are able to benchmark Snap-on against our past performance and hundreds of other systems as well. With the use of rapid continuous improvement, Franchise Business Review helps us improve our system.”

Barrie Young, President, Sales & Franchising, Snap-on Tools

"I’d highly recommend FBR... even if you think you’re doing well. It’s great reinforcement. If you think you’re doing well, you have nothing to fear. And, frankly, if you’re not doing well, you’ve got bigger problems. You have a shortcoming in your system if you’re afraid to ask franchisees what they think. But, when you do survey, you better plan on doing something with the data."

Don Fox, CEO, Firehouse Subs

We can give you dozens of reasons why working with us would be beneficial for you and your franchisees,
but we think our clients say it best. We invite you to speak with some of the 800+ brands
that we’ve worked with and ask them why Franchise Business Review is so valuable.

Meet the Team at FBR

  • Eric Stites

    CEO and Managing Director

    Eric leads FBR's research and consultants with clients in the area of franchise performance. He is an active member of the International Franchise Association (IFA), serves on the IFA’s VetFran and Franchise Relations Committees, and speaks frequently on topics related to franchise relations and best practices in franchising. Eric lives on the coast of Maine with his wife and two daughters, and enjoys spending as much time as possible on the ocean.

  • Michelle Rowan


    Michelle is the president of FBR, an active member of the International Franchise Association, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is also a mentor of UNH college students. When she is not at work she is usually reading, playing outside, or hanging out with her husband and daughter.

  • Emma Pearson

    Editorial Director

    As the Editorial Director at Franchise Business Review, Emma Pearson reports regularly on today's top franchise opportunities and the latest trends in franchising. She also oversees Franchise Business Review's research and the publishing of FBR's annual Top Franchises Guide, Top Low Cost Franchises Guide, and many other specialty franchise reports.

  • Nicole Kenney

    Client Services Manager

    Nicole works closely with FBR clients to ensure their research needs are met – customizing research efforts, answering franchisee questions, and helping franchisors analyze and understand their results. Outside of work, Nicole enjoys spending time with her family and friends, and as much as she loves sandal weather, looks forward to the winter months with snow.

  • Michael Kupfer

    Online Marketing Manager

    Michael is the Online Marketing Manager at FBR, specializing in search and email marketing, while also helping to create much of FBR's webinar programs and content. When not at the office, Michael spends his time running, hiking the White Mountains with his wife, watching baseball, and serving as a volunteer tutor at the Dover Adult Learning Center.

  • Linda Lorrey

    Client Consultant

    As a Client Consultant, Linda's favorite part of her job at FBR is working with people. She enjoys helping brands to improve their franchisee satisfaction, sharing ways they can leverage their survey results, and helping them reach their goals. Outside of work, Linda loves spending family time with her husband and three daughters whether it involves sports, hanging out by the pool, camping or simply enjoying some downtime at home.

  • CJ Fleck

    Senior Web Developer

    CJ keeps FBR technology running smoothly, helps clients extract actionable insights from their data, and look at their company in completely new way.

  • Julie Nelson

    Client Consultant

    Julie leverages over 10 years of franchise industry experience to help franchise systems prosper. Prior to joining FBR, Julie spent time at both FranConnect and PrintingForLess. A resident of Bozeman, MT, she spends time enjoying all that Montana has to offer with her family. Julie was awarded her CFE designation from the International Franchise Association in February 2011.

  • Ali Forman

    B2B Marketing Manager

    As the B2BMarketing Manager, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.




Get In Touch

Learn more about how FBR can help take your franchise system to the next level.