Frantelligence Webinar Series - Summer 2009
Wednesday, July 29
Social Media Success:
Using Social Media to Help Drive Franchise Recruitment,
Customer Loyalty and Franchisee Relations
Moderator: Eric Stites, President, Franchise Business Review
Panelist: Gini Dietrich, CEO, Arment Dietrich PR
Panelist: Paul Segreto, President & CEO, franchisEssentials
Can Twitter, LinkedIn, FaceBook, and YouTube really help drive your franchise business forward? You bet! And a number of leading franchise brands are already leveraging social media to gain a strategic advantage in the marketplace. Join us for this highly interactive session where we will explore the pros and cons of social media, what social media can do for your business, and how to start developing a company-wide social media plan (before your staff, franchisees and customers start without you!)
Wednesday, July 29 from 1 – 2 PM ET
Wednesday, July 29, July 30, August 5 and August 6 (Four-part series)
How To Capture & Keep The Right Customers
Proven Marketing Tools and Techniques
to Build a More Profitable and Prosperous Business.
Presented in four hour-long sessions by Dr. John Hayes
July 29, July 30, Aug. 5, and Aug. 6 at 7 – 8 p.m. Eastern
brought to you by Franchise Business Review and BCA Franchising, a division of BizCom Associates
In today’s economy there is no more important task for a business than capturing and keeping customers — and not just any or all customers: Only the right customers!
Key questions for business owners:
- Do you know who your “right” customers are?
- Do you know how to find more of them?
- Do you know what it costs to capture just one of them?
- Do you know the value if you keep them?
- Do you keep them coming back for more once you capture them?
- Do you know which customers not to keep, and how to let go of them?
August 11th — September 1st (Marketing Track — 4 week session)
Social Media Success:
Connecting with your Customers Using Social Media
C-level executives, franchise marketers and communicators should attend Social Media Success: Connecting with your Customers Using Social Media to learn how to do a strategic assessment of your current social media presence, how to build a strategy and plan for marketing and communication, how to execute that plan and analyze results, and how to handle a social media crisis with your brand if needed.
Moderator: Eric Stites, President, Franchise Business Review
Panelist: Gini Dietrich, CEO, Arment Dietrich, Inc.
Panelist: Paul Segreto, President & CEO, franchisEssentials
August 13th — September 3rd (Development Track — 4 week session)
Social Media Success:
How Social Media Can Build Your Franchise
This interactive session is designed specifically for franchise development professionals and anyone charged with the responsibility of recruiting new franchisees. Attendees of Social Media Success: How Social Media Can Build Your Franchise will learn how to identify targets using social media, how to develop a strategy, including how to recruit potential franchisees, how to execute the plan, and analyzing and quantifying those results.
Moderator: Michelle Rowan, Director of Business Development, Franchise Business Review
Panelist: Gini Dietrich, CEO, Arment Dietrich, Inc.
Panelist: Paul Segreto, President & CEO, franchisEssentials