FBR Development Webinar Series

People. Process. Technology. The Three Elements of a Successful Development Strategy

The 2017 Franchise Dev Series explores the three crucial elements for a successful development strategy: people, process, and technology. Learn how top franchise executives integrate all three to grow their brands the right way.

Order the series on-demand now and get immediate access to:

  • 3 jam-packed 90-minute recorded sessions, including audience Q&A
  • 150 CFE credits
  • Summaries and critical actions items for each session
  • Series workbook and session slides

Cost: $199 per person

Program

Technology

Winning Websites: Secrets of Ultra-Successful Development Sites

October 17, 2:00 p.m. ET

It takes less than two-tenths of a second for website visitors to form a first impression about your brand. Is your site a deal-maker or a deal-breaker? Using examples of 1851’s 2017 franchise development website award winners, we’ll examine best practices for creating a development website that attracts the candidates you want to meet, as well as mobile trends, content marketing, SEO/SEM, and retargeting.

Key Takeaways:

  • Do’s and don’ts for creating a website that gets results
  • Messaging that grabs (and keeps) candidates’ attention
  • Key metrics for measuring site performance
  • SEO techniques that drive more visitors (and don’t require a budget)

Moderator: 

 Sean Fitzgerald, No Limit Agency and 1851
Sean Fitzgerald, CFE
Chief Development Strategist
No Limit Agency/1851

 

Panelists: 

 Matt Kelton, Showhomes Home Staging  Scott Thompson  Laura Vodvarka, Signal 88 Security Franchise
Matt Kelton
COO
Showhomes Home Staging

 

Scott Thompson, CFE
VP of International Development
Tutor Doctor
 Laura Vodvarka
Vice President of Innovation
Signal 88 Security

Process

Share More, Sell More: Franchise Development in the Age of Transparency

October 19, 2:00 p.m. ET

In today’s Age of Transparency, franchise candidates expect clear visibility into every aspect of your business. After all, they’re planning to make a significant financial investment, and they want to know exactly what they’re getting into. Learn why it’s more critical than ever to build total transparency into your development process, and how to set realistic expectations without scaring candidates off.

Key Takeaways:

  • Building trust with franchisees throughout the development process, and beyond
  • Using existing franchisees to help sell franchises
  • What to include in your Item 7 and 19
  • Why sharing KPIs, financials, and franchisee satisfaction data is a good thing – even when it’s not all good

Panelists: 

 Kevin King, Smoothie King  Pete Lindsey, Sport Clips  Mike Steed, Mathnasium
Kevin King
Chief Development Officer
Smoothie King

 

Pete Lindsey, CFE
VP of Franchise Development
Sport Clips
Mike Steed
VP Franchise Development
and Operations

Mathnasium

People 

How to Future Proof Your Franchisee Relationships

October 24, 2:00 p.m. ET

Franchising is built on relationships. So how do you make sure you start off on the right foot with franchisees to create a relationship that’s built to last? It all starts with bringing the right people into your system. Our panelists will discuss candidate profiling techniques, marketing to millennials, and the importance of gauging satisfaction early and often.

Key Takeaways:

  • Identifying candidates that are the right fit for your franchise system
  • The importance of setting realistic expectations starting Day 1
  • When and how to measure franchisee satisfaction – and why it matters
  • What to do when a good relationship goes bad

Panelists:

 Tom Kasbohm, Snap-on Tools Franchise  Sean Manning, Payroll Vault  Justin Waltz, College Hunks Hauling Junk
Tom Kasbohm
Director, Franchise Systems
Snap-on Tools
Sean Manning
President & CEO 
Payroll Vault
 Justin Waltz
Director of Franchise Performance
College Hunks Hauling Junk

cfeblueThis program is approved for 150 CFE Education credits! To receive credit, you must attend each of the three sessions. If you are unable to participate in a live session, you may view it via on-demand playback.

For information on the Certified Franchise Executives™ program please go to www.franchise.org/cfe or contact Rose DuPont at [email protected].