2017 Ops Series On-Demand


New ideas. Tactical tips. Practical takeaways.

Don’t miss this chance to hear what top brands are doing to increase efficiency and improve profitability. Order the series on-demand now and get immediate access to:

  • 5 jam-packed 90-minute recorded sessions, including audience Q&A
  • 150 CFE credits
  • Summaries and critical actions items for each session
  • Series workbook and session slides

Cost: $299 per person

“Great information! Always educational to hear what others are doing and what is working. Keeps me pumped up and ready to keep going!
– Mary Jane Riva, CEO, Pizza Factory


Session 1:

Making Franchise Field Reps More Effective

Too often, franchise field rep visits are viewed by franchisees as a check-up to see what they’re doing wrong. But when planned and executed properly, these visits can be a valuable link between the corporate office and your franchisees. Learn how top brands use field visits to coach franchisees on how to reduce expenses, grow unit profitability, and win trust.

 Doug Bostick    Greg Nathan
Doug Bostick
Vice President of
Franchise Services


Scott Hoots, CFE
Vice President – Franchising
American Family Care
 Greg Nathan, CFE
Franchise Relationships Institute

Session 2: 

Building a Solid Communication Foundation with a Communications Audit

In many cases, businesses are doing some of the right things, just not in a strategic or effective way. To determine where the gaps are, and what is going well, the place to start is with a communication audit. Our panelists will share tactics for analyzing communication channels, tools, audiences, and frequency, as well as how to utilize focus groups to understand how to build a more effective communications strategy. 

Art Coley Jami Hahn Jeff Huber
Art Coley
CDO, InXpress / Principal, CGI
Jami Hahn
Forward Communication Strategies
Jeff Huber
President & CEO
Home Instead Senior Care

Session 3:

Top 3 Legal Issues Affecting Franchisee Support

Navigating the complex legal issues involved in franchising can be a challenge for franchisors who are trying to balance innovation with legal compliance and protecting brand reputation. Our panel of franchise legal experts will explore three diverse areas that franchisors need to know more about:

    • Pros and cons of tactical support for underperforming franchisees
    • Finding the right balance of HR support strategies
    • Franchise employee training and the NLRB
lane-fisher Brian Schnell
Lane Fisher
Fisher Zucker
Brian Schnell
Partner & Chair of  Franchise Practice
Faegre Baker Daniels

Session 4: 

Going from Good to Exceptional: Delivering a Customer Experience that Sets Your Brand Apart

In today’s highly competitive market, delivering a quality product isn’t enough. Today’s consumers expect an exceptional experience. Delivering that experience becomes even more complex in the franchising model, where individual business owners have a degree of autonomy in how the business is run. Learn how to create a consistent, customer-centric brand experience and empower your entire organization–from corporate staff to franchisees–to transform the customer experience from good to exceptional. 

Craig Ceccanti Dan Drennen  Ken Hutcheson
Craig Ceccanti
Co-Founder & CEO
Pinot’s Palette
Dan Drennen
Vice President, General Manager
Visiting Angels
 Ken Hutcheson
U.S. Lawns

Session 5:

Bridging the Training & Support Gap

Training and support is the area most often rated lowest in franchisee satisfaction surveys. Why is it so difficult for franchises to put programs in place that meet the needs and expectations of franchisees? Learn how some of the top brands are thinking outside the box when it comes to developing effective training programs.

Gerry Henley OfficePride Cordell RIley Tortal Training
Gerry Henley, CFE
Executive Vice President
Office Pride Commercial Cleaning
Ryan Rabideau
Franchise Consultant
Cordell Riley, CFE
Tortal Training

“The FBR series continues to provide exceptional webinars on key topics for franchisors.”

Jaclyn Falzarano, VP Operations, Lightbridge Academy

cfeblueThis program is approved for 150 CFE Education credits! To receive credit, you must attend each of the three sessions. If you are unable to participate in a live session, you may view it via on-demand playback.

For information on the Certified Franchise Executives™ program please go to www.franchise.org/cfe or contact Rose DuPont at [email protected].

Looking for more CFE Credits? How about some franchise development training?
Register for the 2017 Dev Series: Three in-depth discussions jam-packed with new ideas and practical tips to jumpstart your development efforts!
FBR Development Webinar Series