2018 Performance Series On-Demand!

FBR Performance Series 2018

Aligning Operations and Development: Creating and Maintaining a Positive and Profitable Culture

Ops and development teams are often under the same executive leader, yet operate with their own goals and objectives. When they come together, it can be a match made in heaven.

Designed for both Ops and Dev teams (and especially for them to attend together), this webinar series will shift mindsets to create a common vision and shared goals to grow your company. Top executives from leading brands will share their strategies and methods for aligning operations and development for success.


Individual Registration $299


Shifting Mindsets: The Role of Culture in Aligning Teams for Success

In a poll conducted by FBR, we asked a group of franchisors about the state of alignment in their organizations. We found that 60% of C-Level respondents think Operations and Development are “totally” aligned vs. only 35% of others. Additionally, 70% of C-Level respondents think the priority they place on aligning these two teams is “just right” vs. 54% of others.

This session will examine why there’s a disconnect between the C-Suite and other corporate staff and discuss strategies for getting ALL teams on the same page.

Key Takeaways:

  • Creating a common vision with shared goals and measurement
  • Creating a more positive culture through communication, feedback, transparency, and inclusion
  • How and why to measure employee engagement


Tina Bacon Defrece, Big Frog Debbie Fiorino, CruiseOne Steve Mills, Employbridge/Remedy Intelligent Staffing
 Dr. Tina Bacon-DeFrece
Big Frog Custom T-Shirts
 Debbie Fiorino
Dream Vacations
Steve Mills
President – Franchise Division
Employbridge/Remedy Intelligent Staffing

Bringing Your Ops and Development Stars into Alignment

Operations and development don’t always go hand in hand. Development’s job – along with Marketing – is to generate leads and turn those leads in franchisees. Operations’ job is to make sure franchisees are profitable and successful. In practice, however, these two functions need to be closely aligned to create a positive and profitable culture. This session brings together brand leaders from both sides of the house to share strategies and best practices for aligning their teams.

Key takeaways:

  • Where, when, and how the development process overlaps with operations in the sales funnel and beyond
  • Aligning your teams for effective Discovery Days and candidate selection
  • Metrics you should be using to benchmark success
  • The role of training and support in the development process


Paul Pickett, Wild Birds Unlimited Charles Furlough, Pillar to Post Franchise Eric Steward, Pillar to Post
Amy Moore
Director of Retail Operations
Wild Birds Unlimited


Paul Pickett
Chief Development Officer
Wild Birds Unlimited
 Charles Furlough
SVP of Operations
Pillar to Post Home Inspectors
 Eric Steward
Marketing Manager
Pillar to Post Home Inspectors

How Innovation Can Drive Sales and Profitability

Learn how forward-thinking brands are using operational innovation as a differentiator to bring in more candidates, award more franchises, and ultimately, drive unit-level profitability. In these live case studies, learn how top brands have been disruptors in the franchise industry and created new opportunities for their franchisees to be successful.

Key takeaways:

  • How successful brands have used innovation as a way to boost unit-level economics
  • Examples of operational innovations have led to new opportunities for development


Kris Antolak, Oxi Fresh Franchise Jim Westover, Yogi Bear's Jellystone Park franchise
Kris Antolak
Vice President
Oxi Fresh Carpet Cleaning


David Mesa
Chief Development Officer
Ballard Brands, LLC
Jim Westover
VP of Operations
Yogi Bear’s Jellystone Park Camp-Resorts

Disrupting the Lifecycle

Franchisee validation is a clear and measurable indicator of operational soundness; however, the typical franchisee lifecycle shows that a new franchisee’s satisfaction usually declines after a few years – which can negatively affect validation and franchise sales.

Executives from leading brands share some of the unique approaches they are taking to mitigate or break the lifecycle and turn those programs (and their franchisees) into a development tool.  

Key takeaways:

  • Unique approaches to support and training to keep tenured franchisees engaged and improve validation
  • How to ensure franchisees’ expectations are being met once they join the system
  • Using franchisee support programs as a selling tool


Tony Lamb, Kona Ice KathyThornton-Bias, Verlo Mattress Stieg Nystrom, Verlo Mattress
Tony Lamb
Founder & CEO
Kona Ice


Ted Andrews
Kona Ice of NE Cincinnati
Kathy Thornton-Bias
Verlo Mattress Factory Stores
Stieg Nystrom
Verlo Mattress of St. Charles, MO

cfeblueThis program is approved for 150 CFE Education credits! To receive credit, you must view each of the four sessions via on-demand playback.

For information on the Certified Franchise Executives™ program please go to www.franchise.org/cfe or contact Rose DuPont at [email protected].