Are you using your franchisee satisfaction data in your public relations efforts? Looking for some inspiration? Get real-life examples and visuals of how creative franchisors are making satisfaction data the focus of PR and marketing strategies to get attention and edge out the competition.
Sponsored content can be a highly effective tactic to capture the attention and build awareness of your brand - when crafted effectively. If you’re thinking about adding it to your marketing strategy, follow these do’s and don’ts for writing sponsored content that performs well.
FBR sat down with Any Lab Test Now to talk about how they have seized a unique position in the healthcare consumerism sector and their approach to innovation in franchising, particularly when it comes to franchisee support.
In this Interview with Jeff Huber, President & CEO of Home Instead Senior Care, he talks with FBR about the deeply personal experience that led to the inception of Home Instead and continues to guide their business philosophy.
Foster high performance within your franchise with these 10 simple steps. Follow this checklist, commit to franchisee satisfaction and results will follow.
2018 may be in the rearview mirror, but there was a lot happening. We rounded up the hot topics that everyone was talking about and take a look ahead at what's to come in 2019.
It’s the season of giving, and while a partridge in a pear tree would be nice, we thought a list of our 12 favorite books would be a tad more practical. The team at FBR compiled this list of the most inspiring and motivating books they’ve read this year so we could share them with you.
This handy checklist is a free tool to help you compare the services and benefits of survey providers - either internal or third-party - to make sure you’re getting the most for your investment of time and money.
It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.
Everyone's talking about organizational culture these days, but it can be squishy topic - hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.
