About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
5 03, 2019

10-Step Checklist to Becoming a Top Performing Franchise

Foster high performance within your franchise with these 10 simple steps. Follow this checklist, commit to franchisee satisfaction and results will follow.

6 02, 2019

The Year in REVIEW: 2018

2018 may be in the rearview mirror, but there was a lot happening. We rounded up the hot topics that everyone was talking about and take a look ahead at what's to come in 2019.

20 12, 2018

12 Days of Holiday Reading to Get You Motivated and Inspired

It’s the season of giving, and while a partridge in a pear tree would be nice, we thought a list of our 12 favorite books would be a tad more practical. The team at FBR compiled this list of the most inspiring and motivating books they’ve read this year so we could share them with you.

8 11, 2018

[FREE PLANNING TOOL] Research Supplier Checklist

This handy checklist is a free tool to help you compare the services and benefits of survey providers - either internal or third-party - to make sure you’re getting the most for your investment of time and money.

2 11, 2018

Content Marketing for Franchises: The 3 Most Common Challenges and How to Overcome Them

It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.

5 10, 2018

What Makes a Positive Organizational Culture?

Everyone's talking about organizational culture these days, but it can be squishy topic - hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.

4 09, 2018

5 Must-Have Resources for Emerging Franchise Brands

We’ve pulled together this list of the top 5 must-have resources for emerging brands, full of the best practices we’ve collected over a decade from franchisors who are growing their brands strategically while maintaining a system of highly satisfied (and profitable) franchisees.

23 07, 2018

4 Franchise Development Budget Planning Mistakes to Avoid

Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.

6 03, 2018

How Crunch Fitness Sold 900 Units in 8 Years and Became a Best-in-Category Franchise

FBR’s CEO, Eric Stites, recently talked with Crunch’s CEO and Founding Partner, Ben Midgeley, about fanchisee-franchisor relationships, being “unamazonable”, and creating a culture of listening.

20 02, 2018

Coaching Underperforming Franchisees: Don’t Make the Mistake Nike Did

Nike made a mistake that cost them billions when they lost their endorsement contract with Golden State Warriors superstar Stephen Curry to Under Armour. Don't make the same mistake Nike did when it comes to your franchisees.