About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
26 09, 2019

TWO MEN AND A TRUCK: Making Moves that Delight Customers and Franchisees

CASE STUDY: Learn how Two Men and a Truck uses a data-driven approach to providing top-notch franchisee support and, in turn, attracting high quality leads.

26 06, 2019

8 Do’s and Don’ts for Writing Sponsored Content 

Sponsored content can be a highly effective tactic to capture the attention and build awareness of your brand - when crafted effectively. If you’re thinking about adding it to your marketing strategy, follow these do’s and don’ts for writing sponsored content that performs well.

4 06, 2019

Innovation in Franchising: How Any Lab Test Now Is Seizing Opportunity in the Healthcare Sector

FBR sat down with Any Lab Test Now to talk about how they have seized a unique position in the healthcare consumerism sector and their approach to innovation in franchising, particularly when it comes to franchisee support.

1 05, 2019

How an Emphasis On Building Lasting Relationships Has Made Home Instead the #1 Senior Care Franchise

In this Interview with Jeff Huber, President & CEO of Home Instead Senior Care, he talks with FBR about the deeply personal experience that led to the inception of Home Instead and continues to guide their business philosophy.

24 04, 2019

10-Step Checklist to Becoming a Top Performing Franchise System

Foster high performance within your franchise with these 10 simple steps. Follow this checklist, commit to franchisee satisfaction and results will follow.

6 02, 2019

The Year in REVIEW: 2018

2018 may be in the rearview mirror, but there was a lot happening. We rounded up the hot topics that everyone was talking about and take a look ahead at what's to come in 2019.

8 11, 2018

[FREE PLANNING TOOL] Research Supplier Checklist

This handy checklist is a free tool to help you compare the services and benefits of survey providers - either internal or third-party - to make sure you’re getting the most for your investment of time and money.

2 11, 2018

Content Marketing for Franchises: The 3 Most Common Challenges and How to Overcome Them

It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.

5 10, 2018

What Makes a Positive Organizational Culture?

Everyone's talking about organizational culture these days, but it can be squishy topic - hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.

4 09, 2018

5 Must-Have Resources for Emerging Franchise Brands

We’ve pulled together this list of the top 5 must-have resources for emerging brands, full of the best practices we’ve collected over a decade from franchisors who are growing their brands strategically while maintaining a system of highly satisfied (and profitable) franchisees.