About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
5 10, 2020

Franchise Horror Stories: 5 Ways to Separate Your Brand From the (Scary) Headlines

With high-profile franchise systems making headlines for exploiting franchises with unfair and deceptive practices, how can brands that foster strong, supportive franchisor-franchisee relationships differentiate themselves? Here are five things you can do to set your brand apart.

30 09, 2020

Franchisors: The Parents Are Not Okay

Working parents are essentially juggling being the teacher, principal, custodian and lunch lady - in addition to their full-time jobs. Franchisors may not be able to alleviate the anxiety working parents are experiencing as the pandemic continues to wreak havoc on schedules and child care responsibilities, but here's what they can do to support them.

15 09, 2020

3 Reasons You Should Attend the 2020 MOD Conference

Michelle Rowan, president & COO of Franchise Business Review, is part of this year’s planning task force and the emcee for the Operations program at the IFA's Marketing, Operations & Development (MOD) Virtual Conference. She talked recently about the highlights of the event and what franchisors will take away.

14 07, 2020

The 4 Most Important Things Franchise Leaders Can Do for Their Employees

What can franchise leaders do to keep employees engaged while the workplace and workspace continue to evolve through the pandemic? Learn the four things franchise franchise organizations should be doing for their employees to increase engagement in the COVID-19 world.

28 05, 2020

The ROI of Franchisee Satisfaction Surveys

Franchisee satisfaction is a primary indicator of long-term system growth and success in measuring the health of any franchise system, but if you're wondering what the ROI of franchisee satisfaction surveys is, read on for 8 ways you'll get a return on your investment of time and money - and drive franchise system growth.

26 09, 2019

TWO MEN AND A TRUCK: Making Moves that Delight Customers and Franchisees

CASE STUDY: Learn how Two Men and a Truck uses a data-driven approach to providing top-notch franchisee support and, in turn, attracting high quality leads.

26 06, 2019

8 Do’s and Don’ts for Writing Sponsored Content 

Sponsored content can be a highly effective tactic to capture the attention and build awareness of your brand - when crafted effectively. If you’re thinking about adding it to your marketing strategy, follow these do’s and don’ts for writing sponsored content that performs well.

4 06, 2019

Innovation in Franchising: How Any Lab Test Now Is Seizing Opportunity in the Healthcare Sector

FBR sat down with Any Lab Test Now to talk about how they have seized a unique position in the healthcare consumerism sector and their approach to innovation in franchising, particularly when it comes to franchisee support.

1 05, 2019

How an Emphasis On Building Lasting Relationships Has Made Home Instead the #1 Senior Care Franchise

In this Interview with Jeff Huber, President & CEO of Home Instead Senior Care, he talks with FBR about the deeply personal experience that led to the inception of Home Instead and continues to guide their business philosophy.

24 04, 2019

10-Step Checklist to Becoming a Top Performing Franchise System

Foster high performance within your franchise with these 10 simple steps. Follow this checklist, commit to franchisee satisfaction and results will follow.