About Karen Spaeder

Karen Spaeder is the Vice President of Communications at Rallio, an Irvine, California-based firm that combines social technology and local agency. The Rallio team empowers local operators to ignite their social presence, with easy-to-use mobile technology that turns employees into brand advocates. A longtime SoCal resident, Karen also enjoys teaching yoga and spending time with her son and family. You can reach her at [email protected] or visit the website at www,rallio.com.
23 07, 2019

How to Use Social Media to Attract Franchise Candidates

Social media has become an indispensable tool in franchise recruiting, with more and more franchise organizations using social platforms to attract new franchisees. With the ability to hone in on the exact type of operators they want to bring on board, franchise organizations are able to save time looking for the right qualified candidates. Meanwhile, prospective franchisees are using social media to research brands. Learn best practices for using social media not just to build brand awareness, but to attract and qualify franchisees.

22 05, 2019

Top 3 Secrets to Innovative Franchise Social Media

Creating an impactful social presence isn’t necessarily at the top of the list of business requirements for franchise organizations. Very often, it’s tucked into the “nice to have” category, when in actuality, it should be a must for any franchise that wants to grow. Learn how to instantly improve your outcomes by implementing these three easy strategies for innovative franchise social media.