What Makes a Positive Organizational Culture?

October 5, 2018

Everyone’s talking about organizational culture these days, but it can be squishy topic – hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.

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6 Easy Communication Tips for Keeping Franchisee Relationships On Track

October 2, 2018

While customer service is a mainstay within any business – and especially franchising – so is communications. And like customer service, excelling at communications is often nothing more than getting back to the basics. Learn six basic tips for ensuring effective franchisee communications that lead to stronger franchisee relationships.

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Creating a Content Marketing Strategy to Attract More Franchise Candidates

October 2, 2018

Content is an important piece of a successful marketing strategy; by now, most marketers know this. But in the content age, the internet is flooded with information. As a franchisor, you are not only competing with the other franchise brands in your space, you are competing with all the content producers who are fighting for a spot on page one of Google. So, how do you create a successful content marketing strategy that will attract more candidates?

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Best Franchises to Work For?

September 7, 2018

We’re surveying EVERYONE that works in the franchise industry to find out what they think of their job, team, and company. Share your experience with us and help us identify the best places to work in franchising!

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5 Must-Have Resources for Emerging Franchise Brands

September 4, 2018

We’ve pulled together this list of the top 5 must-have resources for emerging brands, full of the best practices we’ve collected over a decade from franchisors who are growing their brands strategically while maintaining a system of highly satisfied (and profitable) franchisees.

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Is Your Brand Being Sabotaged?

August 29, 2018

There’s so much to know and learn as a new franchisee – and so much ‘paper work’ coming down from HQ, that franchisees often get lost in a barrage of paper, rather than focusing on the big picture. That can lead to your franchisees unknowingly sabotaging your brand and their customer satisfaction. Nancy Friedman, President of Telephone Doctor Customer Service Training, outlines five common phrases that can sabotage a business and how to mitigate them.

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Development Drought? Tap into a New Well of Qualified Leads

August 13, 2018

Unemployment rates have dipped to some of the lowest we’ve seen in nearly two decades, which means the stream of franchise candidate leads is slowing to a trickle at the same time many brands are hoping to accelerate development to keep up with customer demand. With franchisors all competing for a limited number of candidates, development teams need to get creative to find new leads. Try some of these out-of-the-box ideas.

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Operational Excellence: The Driver of Sustainable Franchise Growth

August 9, 2018

We see so many brands that grow quickly but don’t have the operations support in place to sustain it. Join us in Tampa on September 12 for the IFA’s Operations Seminar, where top ranking brands in franchisee satisfaction will share techniques and insight on how to achieve grow your brand strategically through operational best practices.

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Franchise Culture as a Foundation for Success

July 27, 2018

Franchise culture NEEDS to be an operational priority – starting with leadership, but really for everyone in your organization. The challenge is knowing where to start. Join FBR at the IFA Operations Seminar in Tampa this fall to learn the secrets of creating a winning culture from leading franchisors.

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4 Franchise Development Budget Planning Mistakes to Avoid

July 23, 2018

Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.

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5 Things You Need to Know When Planning a Survey

July 3, 2018

Whether this is your first time reaching out to formally measure franchisee satisfaction and feedback, or you’re planning for your annual survey already in place, there are a few simple must-know rules of thumb to help maximize participation and make the most of the data you collect.

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How to Convert More Calls to Franchise Applications

June 5, 2018

Today’s franchise candidates are coming into the development process more educated than ever before, and savvy franchisors understand that the importance of an effective first call with a candidate has never been greater. The good news is that advances in Artificial Intelligence (AI)– specifically phone call speech-to-text and natural language processing – can unlock opportunity from these conversations to improve results in first-call conversion, and carve out a bigger piece of the shrinking pie of qualified candidates.

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