26 06, 2020

6 Ways to Attract More Multi-Unit Franchisees and Close the Deal

What’s always been common practice in food franchising—requiring franchisees to commit to opening multiple units as part of their franchise agreement—is now becoming common outside of food. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement. Here are six tips for attracting multi-unit franchisees and ensuring your system is set up for success.

5 06, 2020

Cultivate a Data-Driven Organization from the Top Down

When you survey your franchisees, it's critical to share it with your entire executive team if you want to truly cultivate a data-driven mindset in your organization. The insights we collect on our surveys can help every team in your organization identify priorities, track their progress and meet their goals. Find out how each of your teams can benefit from having FBR walk them through your data together.

28 05, 2020

The ROI of Franchisee Satisfaction Surveys

Franchisee satisfaction is a primary indicator of long-term system growth and success in measuring the health of any franchise system, but if you're wondering what the ROI of franchisee satisfaction surveys is, read on for 8 ways you'll get a return on your investment of time and money - and drive franchise system growth.

26 09, 2019

TWO MEN AND A TRUCK: Making Moves that Delight Customers and Franchisees

CASE STUDY: Learn how Two Men and a Truck uses a data-driven approach to providing top-notch franchisee support and, in turn, attracting high quality leads.

1 08, 2019

6 Creative Ways to Up Your Public Relations Game

Are you using your franchisee satisfaction data in your public relations efforts? Looking for some inspiration? Get real-life examples and visuals of how creative franchisors are making satisfaction data the focus of PR and marketing strategies to get attention and edge out the competition.

23 07, 2019

How to Use Social Media to Attract Franchise Candidates

Social media has become an indispensable tool in franchise recruiting, with more and more franchise organizations using social platforms to attract new franchisees. With the ability to hone in on the exact type of operators they want to bring on board, franchise organizations are able to save time looking for the right qualified candidates. Meanwhile, prospective franchisees are using social media to research brands. Learn best practices for using social media not just to build brand awareness, but to attract and qualify franchisees.

6 02, 2019

The Year in REVIEW: 2018

2018 may be in the rearview mirror, but there was a lot happening. We rounded up the hot topics that everyone was talking about and take a look ahead at what's to come in 2019.

19 12, 2018

Forget the Stuff and Give a Gift that Matters

Looking for a way to give back this holiday season AND help inspire others to take the leap to realizing their potential as successful business owners? Consider donating to one of these entrepreneurial nonprofits.

5 12, 2018

Takeaways from the 2018 Star Awards

Each year, Franchise Update invites franchise brands to compete in the Star Awards, which recognize franchising’s top sales teams at the annual Franchise Leadership and Development Conference. Find out which of the winning brands excelled in franchisee satisfaction and what the research revealed.

8 11, 2018

[FREE PLANNING TOOL] Research Supplier Checklist

This handy checklist is a free tool to help you compare the services and benefits of survey providers - either internal or third-party - to make sure you’re getting the most for your investment of time and money.