22 09, 2020

5 Social Media Tips for Franchise Marketing in Q4 2020

Social Joey's Jack Monson offers 5 tips to help franchise marketers maximize their social media strategy to grow their brands as we close out 2020.

9 09, 2020

Virtual Franchise Event Round Up

Now that we know most of us won’t be back together until 2021, how do we stay sharp and find new ideas and connections in franchising? If you’re looking for something that goes above and beyond just a web conference, these are some virtual events worth checking out.

31 08, 2020

How Wild Birds Unlimited Partners with FBR to Strengthen Our Franchise Development

Paul Pickett, Chief Development Officer at Wild Birds Unlimited shares how they use Franchise Business Review's survey data and tools to attract qualified franchise candidates, speed up their validation process. and assist with multiple store development.

26 06, 2020

6 Ways to Attract More Multi-Unit Franchisees and Close the Deal

What’s always been common practice in food franchising—requiring franchisees to commit to opening multiple units as part of their franchise agreement—is now becoming common outside of food. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement. Here are six tips for attracting multi-unit franchisees and ensuring your system is set up for success.

5 06, 2020

Cultivate a Data-Driven Organization from the Top Down

When you survey your franchisees, it's critical to share it with your entire executive team if you want to truly cultivate a data-driven mindset in your organization. The insights we collect on our surveys can help every team in your organization identify priorities, track their progress and meet their goals. Find out how each of your teams can benefit from having FBR walk them through your data together.

25 09, 2019

3 Tips to Earn Franchisee Buy-In on Your Social Media Strategy

Learn how to get franchisees on board with your social media strategy - and increase satisfaction and support - using these tips from social media guru, Karen Spaeder of Rallio.

1 08, 2019

6 Creative Ways to Up Your Public Relations Game

Are you using your franchisee satisfaction data in your public relations efforts? Looking for some inspiration? Get real-life examples and visuals of how creative franchisors are making satisfaction data the focus of PR and marketing strategies to get attention and edge out the competition.

23 07, 2019

How to Use Social Media to Attract Franchise Candidates

Social media has become an indispensable tool in franchise recruiting, with more and more franchise organizations using social platforms to attract new franchisees. With the ability to hone in on the exact type of operators they want to bring on board, franchise organizations are able to save time looking for the right qualified candidates. Meanwhile, prospective franchisees are using social media to research brands. Learn best practices for using social media not just to build brand awareness, but to attract and qualify franchisees.

26 06, 2019

8 Do’s and Don’ts for Writing Sponsored Content 

Sponsored content can be a highly effective tactic to capture the attention and build awareness of your brand - when crafted effectively. If you’re thinking about adding it to your marketing strategy, follow these do’s and don’ts for writing sponsored content that performs well.

22 05, 2019

Top 3 Secrets to Innovative Franchise Social Media

Creating an impactful social presence isn’t necessarily at the top of the list of business requirements for franchise organizations. Very often, it’s tucked into the “nice to have” category, when in actuality, it should be a must for any franchise that wants to grow. Learn how to instantly improve your outcomes by implementing these three easy strategies for innovative franchise social media.