Measuring Franchisee Satisfaction: Getting Buy-In Across Your Organization

Franchisee satisfaction is a primary indicator of long-term system growth and success in measuring the health of any franchise system. When your franchisees are happy and engaged, their businesses are more likely to be successful and they validate well, two things that benefit your bottom line.

High franchisee satisfaction is attainable for almost any franchise that is committed to making it a priority.

If you’re ready to start using franchisee satisfaction data to guide your business objectives, but still need buy-in from other leaders in your organization, we’ve outlined some key points to help you start a conversation with them and make a case for investing in franchisee satisfaction.

The Case for Franchisee Satisfaction Surveys

  • Quantifying franchisee satisfaction makes your organization more intelligent and cost effective. Franchise brands that don’t quantitatively measure franchisee satisfaction against key performance indicators year-over-year are at risk of missing performance gaps, hurting their bottom line, and damaging their reputation.

In the most recent Annual Franchisee Satisfaction Study, Franchise Business Review found that brands with high franchisee satisfaction drastically outperform brands with low satisfaction on every key performance metric.

  • Baking franchisee satisfaction surveys into your annual budget gives you benchmarks to evaluate the success of your operational and development efforts. By surveying your franchisees year-over-year, you’ll be able to tie the success of your corporate objectives directly to ROI and know how you stack up against your competitors.
  • You’ll save time and demonstrate transparency for candidates as well as franchisees. Sharing your franchisee satisfaction data with candidates differentiates your brand from others they may be considering. Providing quick and easy access to information about your brand means many typical candidate questions are answered before they reach out to your franchisees, which results in a more effective use of time.  
  • You’ll increase franchisee buy-in and data quality. Using a respected third party to survey your franchisees results in higher participation rates and more robust feedback. The quality of the feedback enables you to identify and to strategically prioritize which challenges you need to tackle. You’ll have a clearer vision of what your franchisees want and need, and your franchisees will know that you care about their input and value their success.
  • You’ll gain valuable public relations and marketing exposure. Brands that rank high for franchisee satisfaction and make one or more of Franchise Business Review’s top franchises lists have an opportunity to promote the fact that they’ve received an industry-recognized seal of approval by an independent, third-party franchisee satisfaction market research firm in your media outreach and marketing materials.  
  • You can generate more high-quality leads. Brands that receive high franchisee satisfaction results can opt-in to Franchise Business Review’s lead generation program, which connects your development team directly with the person submitting the lead form–meaning they are interested specifically in your brand and are more serious about buying. In fact, 59% of candidates who submit inquiries indicate they intend to invest in a franchise within six months.

59% of candidates who submit inquiries through Franchise Business Review indicate they intend to invest in a franchise within six months.

 

Finally, it’s easy and convenient. Franchise Business Review takes care of all the survey work for you and reports back with objective data you can tie directly to ROI. You can access your data anytime, anywhere through our proprietary, easy-to-use online tool.

Questions? Contact us for more information.