The 2016 Smart Ideas Project

Franchisors Share Innovative Ideas for Driving Franchise Performance

FBR Research Insights, Issue No. 1, Spring 2016

Earlier this year, we launched the Smart Ideas Project to ask franchisors to share innovative ways they are moving the needle in franchise performance. Our goal was simple: to gather the collective brainpower across top franchise brands and share as many smart ideas as possible on ways to improve business performance.

(Download the report in PDF form here.)

What Makes a Smart Idea?

Maybe a tip to increase customer satisfaction, a best practice in franchisee relations, or a small tweak to your business model that boosted unit sales. No matter how big or small the idea, as long as it has a positive impact on franchisee performance, it’s a smart one!

We’ve compiled the most practical and innovative ideas your franchising peers are using successfully for you to consider, share, and implement in your own organization in seven areas: Training & Support, Technology, Advertising & Marketing, Operations & Systems, Development, Leadership, and Culture.


FBR Research Insights is a new series of reports designed exclusively for franchise professionals. Each issue focuses on topics ranging from franchise performance, operational best practices, and franchise relations, to the latest trends and research impacting franchising.

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About the Author: Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
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