Published November 11, 2020

5 Must-Have Resources for Emerging Brands

Best practices from franchisors that are growing their brands strategically while maintaining a system of highly satisfied (and profitable) franchisees

Emerging franchise systems have an advantage over larger ones: They can be more agile, pivoting quickly to take advantage of changes in the marketplace, and often they are innovative concepts that have great appeal to millennials and other candidates looking for a business concept that is new and different.


Many of the emerging brands we survey receive positive marks when it comes to franchisee satisfaction. However, what emerging franchises sometimes lack (simply by nature of being emerging) is the time-tested strategies and operations experience of a larger, more established brand. Fortunately, the franchising community has a strong and vibrant network of franchisors ready and willing to share their expertise and advice.

There is an abundance of conferences available, including the International Franchise Association’s (IFA’s) Emerging Franchisor Virtual Conference and their annual convention, as well as Springboard, a conference dedicated specifically to emerging brands.

In addition, we’ve pulled together these must-have resources for emerging brands, full of best practices we’ve collected from franchisors who are growing their brands strategically while maintaining a system of highly satisfied (and profitable) franchisees.

Top 5 Resources for Emerging Franchises

  1. A Crash Course in the World of Franchising (whitepaper)

For anyone new to the franchise industry or onboarding employees who are new to franchising, this whitepaper provides a concise overview of key industry resources, the various roles in franchising, and relationship building with franchisees and industry connections.

  1. Five Tips for Emerging Brands (webinar)

This short 30-minute webinar talks about what top emerging brands are doing to grow their brands and cash in on franchisee satisfaction. You’ll learn where they spend their development dollars, why weak validation can be a brand killer, common operations mistakes you can easily avoid, and how to benchmark your brand against other emerging brands.

  1. Five Easy, Low-Cost Ways to Boost Growth (video)

Franchisee satisfaction can have a direct impact on your bottom line – but it doesn’t have to cost you a lot. In under five minutes, get five easy ideas that don’t require a budget to help you boost the growth of your franchise system.

  1. How to Design an Effective Franchisee Vision Plan Program (eBook)

A clear, personalized vision for their business is what sets top-performing franchisees apart – and having this in place early on as your system grows can help ensure you and your franchisees are working toward a common goal. This eBook takes you through a three-step plan for implementing franchisee vision plans, and explains the difference between a business plan and a vision plan, tips and templates for helping franchisees turn dreams into reality, and how to align expectations and keep franchisees on track.

  1. The Ultimate Guide to Franchise Business Plans (eBook)

A complement to vision planning, business planning can also help franchisors enhance franchisee performance and improve relationships. This eBook from FranchiseBlast and the Franchise Relationships Institute guides you through a step by step step-by-step approach to create business plans that are right for your franchise, and  integrate your most important KPIs into the business planning process.

Franchise Business Review publishes an annual list of the Top Franchises, which is viewed by thousands of franchise candidates looking to buy a franchise, as well as quarterly reports on the  top franchises in specific sectors. If you have at least 10 franchisees open and operating, click here to find out how to qualify for our awards and enter your brand now.

For more great (and FREE!)  resources visit our online Resource Center or subscribe to our newsletter for monthly updates on new content available.


The IFA’s Emerging Franchisor Virtual Conference, November 18-19,  is an opportunity to connect with leading experts in franchising to help trailblaze the future of your business and get advice about the foundational strategies needed to be sustainable and royalty sufficient.

Register Now

About the Author: Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
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