Published February 5, 2021
5 Ways to Engage Franchisees and Drive Profitability During the Pandemic
Driving engagement is historically challenging for most multi-location restaurant brands and COVID-19 has only exacerbated that challenge. But despite everything, there are still ways to engage franchisees in order to drive profitability. Here are five tactics that restaurant brands of all sizes — concepts like Tropical Smoothie Cafe, Firehouse Subs, Capriotti’s Sandwich Shop, and others — are using to help franchisees be successful.
About the Author: Ali Forman
As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
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