About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

How Yogi Bear’s Laser-Focus on Brand Differentiation Made It a Top Franchise

By |2021-05-26T13:58:18+00:00January 30th, 2018|Blog|

Yogi Bear's Jellystone Park Camp Resorts was named one of Franchise Business Review’s top 200 franchises of 2018. We recently sat down to chat with Jim Westover, VP of Operations, to talk about the franchise’s growth over the past 50 years and how their focus on brand differentiation and franchisee education has been a critical factor in becoming a top choice for franchise buyers.

  • discovery day tactics

5 Tactics to Make Discovery Day More Effective

By |2023-03-16T16:03:03+00:00November 20th, 2017|Blog|

Discovery days are an integral part of every brand’s development process. They are a way to set appropriate expectations and expose candidates to what it’s like to be a part of your franchise brand. Here are five ideas to make your discovery day more effective and make sure the candidates you choose will turn out to be successful franchisees.

  • franchise leads

Find Your Perfect Franchisee Match

By |2017-10-10T12:01:26+00:00October 10th, 2017|Uncategorized|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

  • franchise leads

Quiz: Find Your Perfect Franchisee Match

By |2020-11-11T19:36:03+00:00September 12th, 2017|Resources, Tools and Templates|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

  • Michelle Rowan, Franchise Business Review

Data Sharing as the New Franchise Industry Standard

By |2020-11-11T19:36:55+00:00August 18th, 2017|Resources, Videos|

Franchise candidates today expect transparency. They want access to data early on when researching franchise opportunities. In under five minutes, FBR President & COO Michelle Rowan shares TWO tips for leveraging franchisee satisfaction data online to give candidates the information they expect - AND speed up your development efforts.

  • franchisee satisfaction reviews

Highlight Your Franchisee Satisfaction Reviews Online to Influence Candidates

By |2017-08-14T08:50:46+00:00August 14th, 2017|Uncategorized|

It’s no secret most people read online reviews of a product or service before making a purchase. While most franchisors expect and encourage franchise candidates to contact their existing franchisees as part of the validation process, more and more are starting to realize they need to have reviews of their system online to grab candidates’ interest in the first place.

  • grow your franchise brand

Growing Your Franchise Brand Without Losing Sight of What Matters

By |2021-05-27T14:29:43+00:00July 20th, 2017|Blog|

The energy behind small, but growing franchise brands is often fueled by the passion, culture, and core values of its founders, staff, and franchisees. As a brand grows, those things tend to get diluted or take a back seat to other priorities. Pulse surveys can help you keep your franchise on track and keep franchisees and corporate staff from disengaging.

  • Women in Franchising

Women in Franchising

By |2020-11-11T19:38:32+00:00April 11th, 2017|Research, Resources|

Franchise Business Review asked the franchise industry to nominate the women leading the way in franchising through exceptional leadership, knowledge, and creativity. This special report highlights some of the nominations we received, along with franchisee satisfaction data around women franchisees, resources, and advice from franchisors on building a more profitable system.

5 Tips for Overcoming Analysis Paralysis

By |2020-11-11T19:38:56+00:00March 16th, 2017|Resources, Webinars|

Whether the thought of analyzing data fills you with dread, or you just don’t know where to start, this 30-minute webinar will help even the most data-phobic franchisor understand how to use your data to drive your strategic efforts and start outperforming your competitors.

  • franchisee happiness

eBook: The [Franchise] Happiness Project

By |2021-10-29T14:11:17+00:00February 1st, 2017|eBooks and Whitepapers, Resources|

If you can commit to focusing on one area to work on each month and embedding it into your corporate culture, you may find that a step-by-step approach to change can end up making a big difference. This eBook lay out 12 best practices you can implement over the course of a year to increase satisfaction and improve productivity.

  • Vic Ciuffetelli, ActionCoach

Vic Ciuffetelli

By |2020-10-29T14:09:25+00:00December 14th, 2016|Blog|

Vic CiuffetelliCEO, ActionCOACHWhy did you decide to survey your franchisees with FBR? FBR is reputable and has recognition. Did you [...]

  • Zach Nolte, Kitchen Solvers

Zach Nolte

By |2023-03-15T16:54:26+00:00December 14th, 2016|Blog|

Zach Nolte President, Kitchen Solvers Did you use any type of survey before FBR’s? If so, was it internal or [...]

Chuck Lennon

By |2023-03-28T11:47:51+00:00November 2nd, 2016|Blog|

Chuck Lennon President, TeamLogic IT Did you use any type of survey before this? If so, was it internal or [...]

The 2016 Smart Ideas Project

By |2020-11-12T18:14:30+00:00August 15th, 2016|Research, Resources|

FBR Insights, Issue No. 1, Spring 2016 We asked franchisors across North America to share the innovative ways they’re moving the needle on franchise performance. Our goal was simple: to gather the collective brainpower across top franchise brands and share as many smart ideas as possible on ways to improve business performance. The results are compiled here in the 2016 Smart Ideas project, the first in our series of reports for exclusively for franchise professionals.

The Missing Piece of Your Corporate Culture

By |2021-05-27T14:29:43+00:00May 13th, 2016|Blog|

Franchise brands with strong cultures have extremely high satisfaction and engagement among their franchisees. But cognitive culture is only half the story. Research cited by Harvard Business Review article points out that emotions are central to building the right culture.

  • Lead Generation

Your Sales Team Is Throwing Away Leads

By |2016-02-16T00:00:00+00:00February 16th, 2016|Uncategorized|

Research shows that 71% of the leads generated on the Internet are wasted simply because companies wait too long to respond, 46 hours and 53 minutes on average, and sales reps typically make only 1.3 call attempts before giving up and moving on. Learn how to get your sales team converting more leads, faster, with these simple tips.

Young Franchise Brands: Your Franchisees Want Better Tech

By |2015-11-24T09:00:01+00:00November 24th, 2015|Uncategorized|

Newer, smaller franchise brands typically don’t have a ton of capital, so investment in powerful software platforms can be extremely difficult to finance. At the same time, steady, sustainable growth of the brand depends on franchisees being successful and validating well for interested candidates. So do you invest beyond your means to streamline unit-level and brand growth, or do you stick with inefficient systems until there’s enough capital to spend on better technology?

FBR Member Brands Appear on CNBC Program

By |2023-03-16T21:06:37+00:00November 12th, 2015|Blog|

The segment, part of the Nightly Business Report program, aired on November 11, 2015 and featured interviews with veteran franchisees of both Housemaster and Pinot's Palette, two of the highest rated brands in our 2015 Top Franchises for Veterans guide.

How to Drive Franchise Profits Via Customer Satisfaction

By |2015-11-06T10:26:20+00:00November 6th, 2015|Uncategorized|

As local business owners, your franchisees are often buried in the day-to-day details of running their businesses—hiring, payroll, sales, customer service—meaning they typically have time to pay attention to customer satisfaction. Make it easy for them by providing them with customer satisfaction data that relates specifically to their location.

The Most Important Franchise Operations Tool You May Not Be Using

By |2015-07-07T11:01:41+00:00July 7th, 2015|Uncategorized|

In June 2015, over 100 franchisors learned how to run their brand more successfully via Franchise Business Review’s 2015 Ops Webinar Series. They benefitted from the insight of 15 respected franchise industry leaders who shared their experiences, expertise, and favorite resources during five online sessions. Throughout the series, one idea kept that regardless of the session topic was...

The Perfect Time To Reach Candidates

By |2015-05-22T09:04:12+00:00May 22nd, 2015|Uncategorized|

Search activity ticks up Sunday evening, specifically between 8:00 pm and 11:00 pm ET, as denoted by the brighter red markers in the graphic. It then continues for all of Monday’s typical waking hours, peaking for the day at around 1:00pm ET, when the greatest number of North Americans across the four time zones is taking lunch.

Don’t be a Dummy

By |2014-07-03T00:00:00+00:00July 3rd, 2014|Uncategorized|

No matter how “good” your system is, there’s a little bit of dummy in every organization. If any of these sound like someone you know, now is the time to address it – they could be holding you back from being truly GREAT.

Compete Locally to Succeed Nationally

By |2013-10-07T04:00:00+00:00October 7th, 2013|Uncategorized|

Local efforts can have a big impact on a franchise system as a whole, including its unit profitability, storewide sales, and overall brand growth. If you’re not already, you may want to consider what (or who) is actually driving your local efforts.

Item 19: Uncluttering the Debate

By |2013-06-27T04:00:00+00:00June 27th, 2013|Uncategorized|

It’s no secret that the Item 19 is a hot-button issue in franchising. While the majority of experts vote in favor of it, there are still many who argue that an Item 19 is not absolutely necessary. Who's right?

Would You Trust You?

By |2023-03-22T19:59:48+00:00March 5th, 2013|Blog|

If by some unlikely twist of fate, you were instantly transplanted from the home office to ownership of your own franchise unit, how would you feel about the direction of the company? What thoughts would be crossing your mind as you read the latest memo from the executives? Would you trust you?