About Alicia Miller

Alicia Miller is the founder of Emergent Growth Advisors and author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity. She advises franchisors and multi-unit operators on growth and transformation challenges and advises private capital firms pre and post-transaction.
  • Avoiding feedback with head in the sand

Why Do Some Brands Avoid Franchisee Surveys?

By |2023-09-29T16:17:32+00:00September 7th, 2023|Blog|

One of the most efficient ways to predict future franchise brand performance is to examine franchisee survey results. Despite the valuable information surveys provide, some brands still avoid conducting franchisee surveys. Time for a reality check.