About Alicia Miller

Alicia Miller is the Managing Director of Catalyst Insight Group, a management-consulting firm and trusted advisor specializing in providing strategic, tactical, and operational guidance to franchise leadership teams and private equity investors. They help brands create sustainable growth and drive maximum value for both brand stakeholders and franchisees.
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Why Do Some Brands Avoid Franchisee Surveys?

By |2021-05-27T17:33:56+00:00April 7th, 2021|Blog|

One of the most efficient ways to predict future franchise brand performance is to examine franchisee survey results. Despite the valuable information surveys provide, some brands still avoid conducting franchisee surveys. Time for a reality check.