How to Convert More Calls to Franchise Applications

By |2020-10-23T18:29:33+00:00June 5th, 2018|Uncategorized|

Today’s franchise candidates are coming into the development process more educated than ever before, and savvy franchisors understand that the importance of an effective first call with a candidate has never been greater. The good news is that advances in Artificial Intelligence (AI)– specifically phone call speech-to-text and natural language processing – can unlock opportunity from these conversations to improve results in first-call conversion, and carve out a bigger piece of the shrinking pie of qualified candidates.