• Star+Awards

Takeaways from the 2018 Star Awards

By |2021-05-27T17:33:56+00:00December 5th, 2018|Uncategorized|

Each year, Franchise Update invites franchise brands to compete in the Star Awards, which recognize franchising’s top sales teams at the annual Franchise Leadership and Development Conference. Find out which of the winning brands excelled in franchisee satisfaction and what the research revealed.

  • Content+marketing

Content Marketing for Franchises: The 3 Most Common Challenges and How to Overcome Them

By |2021-05-27T17:13:26+00:00November 2nd, 2018|Uncategorized|

It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.

  • Homevestors+franchise

What Makes a Positive Organizational Culture?

By |2021-05-27T14:42:58+00:00October 5th, 2018|Uncategorized|

Everyone's talking about organizational culture these days, but it can be squishy topic - hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.

  • content+marketing

Creating a Content Marketing Strategy to Attract More Franchise Candidates

By |2021-05-27T14:45:16+00:00October 2nd, 2018|Uncategorized|

Content is an important piece of a successful marketing strategy; by now, most marketers know this. But in the content age, the internet is flooded with information. As a franchisor, you are not only competing with the other franchise brands in your space, you are competing with all the content producers who are fighting for a spot on page one of Google. So, how do you create a successful content marketing strategy that will attract more candidates?

  • franchising@work

Best Franchises to Work For?

By |2021-05-27T14:48:41+00:00September 7th, 2018|Uncategorized|

We're surveying EVERYONE that works in the franchise industry to find out what they think of their job, team, and company. Share your experience with us and help us identify the best places to work in franchising!

  • customer+satisfaction

Is Your Brand Being Sabotaged?

By |2021-05-27T14:51:53+00:00August 29th, 2018|Uncategorized|

There’s so much to know and learn as a new franchisee – and so much ‘paper work’ coming down from HQ, that franchisees often get lost in a barrage of paper, rather than focusing on the big picture. That can lead to your franchisees unknowingly sabotaging your brand and their customer satisfaction. Nancy Friedman, President of Telephone Doctor Customer Service Training, outlines five common phrases that can sabotage a business and how to mitigate them.

  • franchise+development

Development Drought? Tap into a New Well of Qualified Leads

By |2021-05-27T17:26:57+00:00August 13th, 2018|Uncategorized|

Unemployment rates have dipped to some of the lowest we’ve seen in nearly two decades, which means the stream of franchise candidate leads is slowing to a trickle at the same time many brands are hoping to accelerate development to keep up with customer demand. With franchisors all competing for a limited number of candidates, development teams need to get creative to find new leads. Try some of these out-of-the-box ideas.

  • franchise+culture

Franchise Culture as a Foundation for Success

By |2021-05-27T17:31:50+00:00July 27th, 2018|Uncategorized|

Franchise culture NEEDS to be an operational priority - starting with leadership, but really for everyone in your organization. The challenge is knowing where to start. Join FBR at the IFA Operations Seminar in Tampa this fall to learn the secrets of creating a winning culture from leading franchisors.

4 Franchise Development Budget Planning Mistakes to Avoid

By |2021-05-27T17:33:56+00:00July 23rd, 2018|Uncategorized|

Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.

  • franchise broker shaking hands to close deal with franchise buyer

What Your Franchise Broker Needs to Know About Franchisee Satisfaction

By |2021-02-17T17:43:51+00:00May 17th, 2018|Uncategorized|

Franchise brokers can be an important part of your franchise recruitment strategy, but most franchise brokers are working with a hundred or more brands. So how do you make sure your broker is recommending your brand over others when talking with potential leads? Find out how your franchisee satisfaction data can be the silver bullet to get your broker sending more candidates your way.

Innovation in Franchising Goes Way Beyond Tech

By |2021-05-27T15:09:38+00:00April 23rd, 2018|Uncategorized|

Yogi Bear's Jellystone Park Campground started in 1969 and is most known for its family-friendly, outdoor entertainment - and of course, the iconic Yogi Bear character - but they are anything but old-school. Find out how they use innovation to drive sales and profitability.

How Yogi Bear’s Laser-Focus on Brand Differentiation Made It a Top Franchise

By |2021-05-26T13:58:18+00:00January 30th, 2018|Uncategorized|

Yogi Bear's Jellystone Park Camp Resorts was named one of Franchise Business Review’s top 200 franchises of 2018. We recently sat down to chat with Jim Westover, VP of Operations, to talk about the franchise’s growth over the past 50 years and how their focus on brand differentiation and franchisee education has been a critical factor in becoming a top choice for franchise buyers.

  • Re-engage senior franchisees

4 Ways to Re-Engage Senior Franchisees

By |2021-01-27T10:50:19+00:00August 22nd, 2017|Uncategorized|

It’s no big secret that business owners of all types get bored after a few years of being in business. When it comes to franchising, it’s even more crucial to keep them engaged - especially the more senior franchisees. These four tips will help you re-engage senior franchisees and break out of their performance plateau.

  • grow your franchise brand

Growing Your Franchise Brand Without Losing Sight of What Matters

By |2021-05-27T14:29:43+00:00July 20th, 2017|Uncategorized|

The energy behind small, but growing franchise brands is often fueled by the passion, culture, and core values of its founders, staff, and franchisees. As a brand grows, those things tend to get diluted or take a back seat to other priorities. Pulse surveys can help you keep your franchise on track and keep franchisees and corporate staff from disengaging.

  • communication audit

Communication Audit: Think of It as Benchmarking

By |2021-05-27T15:09:48+00:00April 10th, 2017|Uncategorized|

When was the last time you did a communications audit? Probably too long ago. Strategic communication is a critical component in your organization's ability to reach and exceed business objectives. And just as you would with other key areas of your organization like operations, marketing, and finance, communication must be reviewed, directed, adjusted, and monitored to ensure the best possible outcomes.

  • Field consultants: Cops or coaches?

Are your Field Consultants Cops or Coaches?

By |2021-05-27T15:09:48+00:00April 6th, 2017|Uncategorized|

Do your Field Consultants understand that every request they make of a franchisee should be aligned to how this protects the brand, improves profitability, or creates happier customers? Learn why alignment is more powerful than compliance and more effective in achieving franchise best practices.

  • Zach Nolte, Kitchen Solvers

Zach Nolte

By |2020-10-29T14:09:25+00:00December 14th, 2016|Uncategorized|

Zach NoltePresident, Kitchen SolversDid you use any type of survey before FBR’s? If so, was it internal or with another [...]

  • Paul Pickett, Wild Birds Unlimited

Paul Pickett

By |2020-10-29T14:09:25+00:00November 2nd, 2016|Uncategorized|

Paul PickettChief Development Officer, Wild Birds UnlimitedStrategically Leveraging Franchisee Satisfaction Data Helps Wild Birds Unlimited Soar Wild Birds Unlimited has [...]

The Missing Piece of Your Corporate Culture

By |2021-05-27T14:29:43+00:00May 13th, 2016|Uncategorized|

Franchise brands with strong cultures have extremely high satisfaction and engagement among their franchisees. But cognitive culture is only half the story. Research cited by Harvard Business Review article points out that emotions are central to building the right culture.

Moving from Data-Driven to Insight-Driven: Uncovering the Gold in Your Data Mine

By |2021-02-17T16:13:54+00:00January 13th, 2016|Uncategorized|

The ultimate goal of surveying your franchisees is to gain objective insights into how to improve operational performance to get better results. In order to do that you need to pull out the gold hidden inside! These 10 ideas for digging into your data will help you understand what drives your franchisees’ behaviors and beliefs, and apply metrics to improving franchisee relations.

FBR Member Brands Appear on CNBC Program

By |2015-11-12T08:52:45+00:00November 12th, 2015|Uncategorized|

The segment, part of the Nightly Business Report program, aired on November 11, 2015 and featured interviews with veteran franchisees of both Housemaster and Pinot's Palette, two of the highest rated brands in our 2015 Top Franchises for Veterans guide.

  • binoculars representing transparency in franchising practices

GAINING TRACTION: 5 Steps to Drive Franchise Performance and Profitability

By |2021-02-12T16:59:51+00:00February 20th, 2015|Uncategorized|

Having a strong culture of transparency is critical for the long-term success of your franchisees and your system as a whole. Franchisees can easily get distracted as their business grows, which will ultimately stall their growth. Being 100 percent transparent as an organization will keep you and your franchisees laser-focused on things that really matter.

Complainers Among Us

By |2021-07-23T15:17:49+00:00June 5th, 2014|Uncategorized|

There’s no doubt we’ve all worked with a complainer or two—that person who spends all his time griping about a situation rather than doing something to improve it. Complainers may hurt your brand in more ways than you know.

Franchise Business Owners Provide Their Views on Tax Reform

By |2020-10-23T18:26:46+00:00January 31st, 2012|Uncategorized|

With the shadow of tax overhaul looming, the International Franchise Association and Franchise Business Review asked franchise executives to weigh in on several pending tax proposals and comment on tax reform in mid-October 2011. More than 400 franchisors and franchisees took part in the study, which uncovered the following key findings.