Published August 28, 2018

FBR Survey Puts Numbers to Franchisee Satisfaction and Brand Performance

In his Franchise Update column, Art Coley discusses how the FBR survey provides franchisors with the metrics they need to measure and improve brand performance.

Read the full story here.

About the Author: Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
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