FBR Survey Puts Numbers to Franchisee Satisfaction and Brand Performance
In his Franchise Update column, Art Coley discusses how the FBR survey provides franchisors with the metrics they need to measure and improve brand performance.
About the Author: Ali Forman
As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
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