Published March 13, 2025
How Franchisee Satisfaction Is Shaping Franchise Growth of Top-Rated Brands
Want to know what’s actually working in franchise development right now? Like, what makes franchise candidates choose one brand over another? Or where you should invest your resources to find more qualified buyers and weed out the tire-kickers? Join Franchise Business Review to find out how you can use franchisee satisfaction data to attract better leads, speed up the validation process, and award more franchises to the right candidates. Drawing on 20 years of franchise market research, we’ll explore:
- The differences in what candidates are looking for today vs. five years ago
- Why franchisee satisfaction is critical to your growth strategy
- What the top-performing brands do that others don’t
- How to mitigate the vocal naysayers in your system when candidates are validating
- And more!
Hosted by:
- Michelle Rowan, President & COO, Franchise Business Review
- Courtney Stillings, VP of Growth, Franchise Business Review
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