Published September 10, 2014

How one franchise company generated 30 leads overnight

Anyone in franchise development knows how true the statement, “Your best customer may be your next franchisee,” can be. Many franchise owners first become interested in a franchise concept as customers—using the service, eating the food, or shopping in the store.

Here’s recent proof of that: Earlier this month, The Little Gym, a children’s fitness franchise and FBR member, sent a letter to its customers, letting them know about their high franchisee satisfaction and sharing the results of the FBR survey (which they make available through FBR’s website). Within hours, 30 people had downloaded The Little Gym’s satisfaction report and submitted their contact info to The Little Gym for lead follow-up. The Little Gym now has a huge pool of new potential franchise candidates in their pipeline – and all it took was an email to their existing customer base.

If you’re already an FBR Member (i.e., if you’re already sharing your survey report through FBR’s website), this is just one of many great ways you can get exposure for your brand and attract potential franchisees. Contact us for more info.

About the Author: Molly Rowe

Molly Rowe is the former Editorial Director at Franchise Business Review and reported regularly on top franchise opportunities and the latest trends in franchising. Molly oversaw Franchise Business Review's research and the publishing of FBR's annual Top Franchises Guide, Top Low Cost Franchises Guide, and many other specialty franchise reports.
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