Published October 24, 2016
Source: Boefly, LLC
Papa Murphy’s Take ‘N Bake Pizza franchise executives are relentless in their quest to optimize their lead-to-franchisee conversion process, which ultimately led them to partner with BoeFly to conduct a 6 month pilot program. The program’s premise was simple: leads that are confident about their financing prospects convert better.
Learn how they achieved a 14-times higher lead-to-sale conversion rate when a lead received a bQualTM report, BoeFly’s real-time financing education solution, which features the same credit scores ultimately required by lenders.