Published September 9, 2020

Virtual Franchise Event Round Up

Learn Network and Share Best Practices in 2020

You would be hard pressed to find anyone who’s a fan of 2020. It’s been tough on most franchises – even those that have franchisees with record sales or a pipeline full of potential franchisees have had to make major changes (I can’t bring myself to use “pivot” one more time, who’s with me?) in the way they get things done.

Franchising did an amazing job of circling the wagons – connecting and sharing as we muddled through the early days (and shock) of how COVID19 was impacting our businesses. IFAFisher & ZuckerFishman PRNo Limit, and Social Joey’s Jack Monson all stepped up and kept people networked with great content, interviews, and discussions.

Now that we know most of us won’t be back together until 2021, how do we stay sharp and find new ideas and connections in franchising? Knowing that people are “zoomed out,” or running lean and mean, it’s harder than ever to find time and, more importantly, know where that valuable time is best spent.  If you’re looking for something that goes above and beyond just a web conference, these are some virtual events worth checking out.

The Best Virtual Franchise Events for the Rest of 2020

  • SPRINGBOARD September  21 – 23. This one is for emerging brands, and this year instead of traveling to Philadelphia, you have access to leaders from established franchise systems sharing their mistakes and best practices.
  • IFA’S MARKETING, OPERATIONS & DEVELOPMENT (MOD) CONFERENCE October 6-9. Four days of programming with two full days of content designed for the Operations team/staff that is directly supporting franchisees. Network with other corporate team members about current challenges and best practices to help franchisees navigate these strange times in their business. In addition, there’s one day for Marketing teams, and one for Development teams to work through how this pandemic has changed what we do and how.
  • FRANCHISE LEADERSHIP & GROWTH CONFERENCE October 13-15. Franchise Update Media is combining its Franchise Marketing Leadership Conference and its Franchise Development Conference into one virtual event for 2020.This year’s event will address the top priority for franchisors – jumpstarting business growth for their franchisees and reaching more prospects to grow their system.
  • H.E.A.T. FRANCHISE SUMMIT Although the live event happened in August, the content is available on demand. With tracks for franchisors and franchisees, H.E.A.T has content for the entire franchise community.

Let me know which ones you are attending, or anything I missed. Stay healthy, connected, and continue to grow until we are all together in person again…

About the Author: Michelle Rowan

Michelle is the president of FBR, chair of the International Franchise Association Women's Franchise Committee, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is also a mentor of UNH college students. When she is not at work she is usually reading, playing outside, or hanging out with her husband and daughter.
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