Clients ask us all the time how they can attract more multi-unit candidates. It makes sense…in theory, multi-unit franchisees are easier to manage, bring in more money, and in some cases, are more satisfied with the brand overall.

But attracting multi-unit franchisees isn’t as simple as just saying you want them. Michelle Rowan, President & COO of Franchise Business Review shares four ways our most successful clients are bringing more multi-unit owners into their system.

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