Operations and development don’t always go hand in hand. Development’s job – along with Marketing – is to generate leads and turn those leads in franchisees. Operations’ job is to make sure franchisees are profitable and successful. In practice, however, these two functions need to be closely aligned to create a positive and profitable culture. This session brings together brand leaders from both sides of the house to share strategies and best practices for aligning their teams.

Key takeaways:

  • Where, when, and how the development process overlaps with operations in the sales funnel and beyond
  • Aligning your teams for effective Discovery Days and candidate selection
  • Metrics you should be using to benchmark success
  • The role of training and support in the development process

Panelists:

  • Amy Moore, Director of Retail Operations, Wild Birds Unlimited
  • Paul Pickett, Chief Development Officer, Wild Birds Unlimited
  • Charles Furlough, SVP of Operations, Pillar to Post Home Inspectors
  • Eric Steward, Marketing Manager, Pillar to Post Home Inspectors
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