Anyone in franchise development, or in sales for that matter, knows that getting the one or two high quality leads is better hundreds of leads that take valuable time to chase down and end up going nowhere.

Case in point: Smoothie King, an award-winning franchise brand and FBR member, recently started partnering with Franchise Business Review to leverage their high franchisee satisfaction to attract quality franchise candidates.

Within two months, Stephen Foley, Franchise Development Manager at Smoothie King, received a lead that resulted in a five-store deal. And because the candidate was an experienced multi-unit owner of another brand, the qualification time was cut in half.

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