We’ve often discussed the importance of collecting and analyzing unit-level data to help franchisees improve their profitability and grow their bottom line. This time, we focus specifically on WHY it’s important not just to collect the data, but to share┬áit with the entire system. Our panelists discuss what they share, how they overcome franchisee pushback, and what benefits they’ve seen by making this data available system-wide.


  • David Hicks, Co-President, HomeVestors of America
  • Paul Pickett, Chief Development Officer, Wild Birds Unlimited
  • Jayson Pearl, Vice President, BrightStar Care
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