Development

Wooing the Sophisticated Multi-Unit Franchisee

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.

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Attracting Better (Not More) Candidates: Finding the Right Franchisees

Everyone wants more leads, but increasing the number of leads coming in doesn’t do you any good unless they’re quality leads. Listen to franchise development experts share their experience about what works best, tactics for marketing your brand to candidates, how to get more referrals, and how to convert more leads by being transparent throughout the sales process.

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What Story Is Your Item 19 Telling?

More than ever, savvy franchise buyers are honing in on your FDD’s Item 19. After all, it’s the closest they can get to answering the burning question, “How much money can I expect to make?” FBR’s President & COO Michelle Rowan shares three need-to-know tips to make your Item 19 accurate and engaging.

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4 Ways to Attract More Multi-Unit Franchisees

Attracting multi-unit franchisees isn’t as simple as just saying you want them. Michelle Rowan, President & COO of Franchise Business Review shares four ways our most successful clients are bringing more multi-unit owners into their system.

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5 Easy, Low-Cost Ways to Boost Growth: 5-Minute Fridays

Franchisee satisfaction can have a direct impact on your bottom line – but it doesn’t have to cost you a lot. FBR’s President and COO, Michelle Rowan, shares five easy tips that don’t require a budget to help you boost the growth of your franchise system.

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Recruiting Franchisees from Within

TWO MEN AND A TRUCK views recruiting franchisees from within as an extension of its core purpose, which is to move people forward. President Randy Shacka shares his best practices for growing and building the brand through its corporate staff and employees of existing franchisees.

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How Marco’s Pizza Had Achieved Revenue Growth of 23.5%

Marco’s Pizza opened 113 stores in 2015, with revenue growth of 23.5% over the previous year. Bryon Stephens, President and Chief Operating Officer of Marco’s Pizza, believes keeping the brand current and involved in the community, while providing franchisees with extensive support, has helped achieve this growth. He shared some of the successful approaches Marco’s Pizza has taken.

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Quiz: Find Your Perfect Franchisee Match

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

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