Franchise Marketing

The Tipping Point: Best Practices for Closing Franchise Deals

You’ve nurtured ideal franchisees all the way through the sales pipeline; now all that’s left is to sign on the dotted line. This webinar will take you through practical strategies for closing franchise deals, including using discovery days and shadow programs, why you should reveal the good AND the bad to candidates, tools (checklists, templates, FAQs) to speed up validation, and how to deal with candidates who sabotage the validation process.

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Wooing the Sophisticated Multi-Unit Franchisee

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.

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Attracting Better (Not More) Candidates: Finding the Right Franchisees

Everyone wants more leads, but increasing the number of leads coming in doesn’t do you any good unless they’re quality leads. Listen to franchise development experts share their experience about what works best, tactics for marketing your brand to candidates, how to get more referrals, and how to convert more leads by being transparent throughout the sales process.

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5 Creative Ideas for Discovery Days

Discovery days are an integral part of every brand’s development process. FBR’s President & COO Michelle Rowan shares shares the top five creative ideas shared by leaders from: Smoothie King, Mathnasium, College Hunks Hauling Junk, Right at Home, and InXpress in FBR’s Development Webinar Series.

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4 Warning Signs of Franchisee Dissatisfaction

Using the data Franchise Business Review has collected from over 1,100 franchise brands, we’ve identified four warning signs that indicate that your franchisees are unhappy or disengaged – which means your system is at risk. FBR’s Michael Kupfer talks about what you need to watch out for.

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2017 Development Webinar Series

The 2017 Franchise Development Series explores the three crucial elements for a successful development strategy: people, process, and technology. Learn how top franchise executives are integrating all three to grow their brands the right way.

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Recruiting Franchisees from Within

TWO MEN AND A TRUCK views recruiting franchisees from within as an extension of its core purpose, which is to move people forward. President Randy Shacka shares his best practices for growing and building the brand through its corporate staff and employees of existing franchisees.

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Quiz: Find Your Perfect Franchisee Match

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

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