Franchise Recruiting

Disrupting the Lifecycle

Franchisee validation is a clear and measurable indicator of operational soundness; however, the typical franchisee lifecycle shows that a new franchisee’s satisfaction usually declines after a few years – which can negatively affect validation and franchise sales.
Learn unique approaches franchisors are taking to mitigate or break the franchisee lifecycle and turn those programs (and their franchisees) into a development tool.

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The Tipping Point: Best Practices for Closing Franchise Deals

You’ve nurtured ideal franchisees all the way through the sales pipeline; now all that’s left is to sign on the dotted line. This webinar will take you through practical strategies for closing franchise deals, including using discovery days and shadow programs, why you should reveal the good AND the bad to candidates, tools (checklists, templates, FAQs) to speed up validation, and how to deal with candidates who sabotage the validation process.

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Wooing the Sophisticated Multi-Unit Franchisee

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.

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Attracting Better (Not More) Candidates: Finding the Right Franchisees

Everyone wants more leads, but increasing the number of leads coming in doesn’t do you any good unless they’re quality leads. Listen to franchise development experts share their experience about what works best, tactics for marketing your brand to candidates, how to get more referrals, and how to convert more leads by being transparent throughout the sales process.

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What Story Is Your Item 19 Telling?

More than ever, savvy franchise buyers are honing in on your FDD’s Item 19. After all, it’s the closest they can get to answering the burning question, “How much money can I expect to make?” FBR’s President & COO Michelle Rowan shares three need-to-know tips to make your Item 19 accurate and engaging.

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5 Creative Ideas for Discovery Days

Discovery days are an integral part of every brand’s development process. FBR’s President & COO Michelle Rowan shares shares the top five creative ideas shared by leaders from: Smoothie King, Mathnasium, College Hunks Hauling Junk, Right at Home, and InXpress in FBR’s Development Webinar Series.

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