Leadership

Disrupting the Lifecycle

Franchisee validation is a clear and measurable indicator of operational soundness; however, the typical franchisee lifecycle shows that a new franchisee’s satisfaction usually declines after a few years – which can negatively affect validation and franchise sales.
Learn unique approaches franchisors are taking to mitigate or break the franchisee lifecycle and turn those programs (and their franchisees) into a development tool.

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The CEO’s Guide to Creating and Maintaining a Positive Culture in Franchising

Business culture exists in every company, whether it’s managed effectively by the leadership team, or is the result of neglect. But despite its critical importance, culture is frequently overlooked by leadership, and the result is a lack of clarity and purpose. This eBook examines the three foundational components of a positive franchise culture—and provides practical advice for franchise leadership teams for creating and maintaining a culture that leads to greater productivity and profitability.

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Creating a Positive Culture in Franchising

This whitepaper by Roger McCoy, Franchise Business Consultant at Direct Energy, explores what determines an organization’s culture, why franchises are even more dependent on culture than other business models, the foundations required for building a positive culture, and the role of franchise leadership in creating a positive culture that in order to drive productivity and profitability.

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Franchisee Satisfaction and Your Bottom Line: Real-World Case Studies

We often hear that the data we provide has helped our clients identify key issues among their franchisees, but it can sometimes be difficult to put an operational value on tracking franchisee attitudes. In this webinar, we speak with three franchisors about how moving the needle on satisfaction has also helped them grow their brand, both in same-store sales and new development.

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Councils, Committees, and Advocates: Best Practices for Leveraging Franchisee Input and Rolling Out Changes

A system with 500 franchisees handles communications very differently than one with 25, but regardless of size, franchisees demand that their voices be heard and respected — and rightfully so. Still, finding the optimal strategy to solicit feedback, make decisions, and roll out changes while making sure everyone feels represented can be extremely difficult for any brand. Our panelists discuss how a brand of any size can create efficient, open communication channels to keep both franchisor and franchisees happy.

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Rising Tides: How Sharing Unit Level Data System-Wide Benefits Everyone

We’ve often discussed the importance of collecting and analyzing unit-level data to help franchisees improve their profitability and grow their bottom line. This time, we focus specifically on WHY it’s important not just to collect the data, but to share it with the entire system. Our panelists discuss what they share, how they overcome franchisee pushback, and what benefits they’ve seen by making this data available system-wide.

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