Validation

Disrupting the Lifecycle

Franchisee validation is a clear and measurable indicator of operational soundness; however, the typical franchisee lifecycle shows that a new franchisee’s satisfaction usually declines after a few years – which can negatively affect validation and franchise sales.
Learn unique approaches franchisors are taking to mitigate or break the franchisee lifecycle and turn those programs (and their franchisees) into a development tool.

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15-Minute Franchise Crash Courses

Want to learn how some of the most successful companies in franchising achieving top performance? Watch these free franchise crash courses for practical tips and real-life examples you can easily implement in your own system.

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The Tipping Point: Best Practices for Closing Franchise Deals

You’ve nurtured ideal franchisees all the way through the sales pipeline; now all that’s left is to sign on the dotted line. This webinar will take you through practical strategies for closing franchise deals, including using discovery days and shadow programs, why you should reveal the good AND the bad to candidates, tools (checklists, templates, FAQs) to speed up validation, and how to deal with candidates who sabotage the validation process.

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Wooing the Sophisticated Multi-Unit Franchisee

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.

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5 Creative Ideas for Discovery Days

Discovery days are an integral part of every brand’s development process. FBR’s President & COO Michelle Rowan shares shares the top five creative ideas shared by leaders from: Smoothie King, Mathnasium, College Hunks Hauling Junk, Right at Home, and InXpress in FBR’s Development Webinar Series.

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4 Ways to Attract More Multi-Unit Franchisees

Attracting multi-unit franchisees isn’t as simple as just saying you want them. Michelle Rowan, President & COO of Franchise Business Review shares four ways our most successful clients are bringing more multi-unit owners into their system.

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