While working at a franchise broker in 2005, Eric Stites noticed that prospective franchise buyers were increasingly looking for data to help them in the decision-making process. He realized that third-party research on whether current franchise owners were happy with their decision to buy a particular franchise could help other franchise buyers better understand which franchises offered the best opportunities for success and help those high-performing franchises grow their systems.
He joined forces with Michelle Rowan and from there, Franchise Business Review was founded to help drive better results for franchise companies and share the franchise experience with prospective franchisees.
Today, Franchise Business Review is the leading market research firm in the franchise sector specializing in franchisee satisfaction and employee engagement. Since 2005, we have researched more than 1,200 franchise brands across all industry segments.