About Franchise Business Review

OUR STORY

While working at a franchise broker in 2005, Eric Stites noticed that prospective franchise buyers were increasingly looking for data to help them in the decision-making process. He realized that third-party research on whether current franchise owners were happy with their decision to buy a particular franchise could help other franchise buyers better understand which franchises offered the best opportunities for success and help those high-performing franchises grow their systems.

He joined forces with Michelle Rowan and from there, Franchise Business Review was founded to help drive better results for franchise companies and share the franchise experience with prospective franchisees.

Today, Franchise Business Review is the leading market research firm in the franchise sector specializing in franchisee satisfaction and employee engagement. Since 2005, we have researched more than 1,100 franchise brands across all industry segments.

WHAT WE DO

Franchising done right is hard work. Luckily, Franchise Business Review helps make it a little easier. We gather actionable insights from your key stakeholders – your franchisees, your employees, your candidates, and your customers – and we put those insights to work to help you build a stronger, more profitable company.

For us, driving better results is much more than a tagline. It’s about helping the very best franchise brands achieve greater success.

EXPLORE MORE BENEFITS

OUR MISSION 

Franchise Business Review has two key objectives:

1

Help franchise companies achieve brand success by strengthening their relationships with franchisees and employees, and improving franchisee satisfaction and employee engagement.

2

Empower franchise buyers with research from existing franchisees about brands they may be interested in.

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OUR PROCESS

Having worked with over 1,100 leading franchise brands and FBR’s proprietary benchmarking and reporting tools, our proven 3-step process will ensure continuous performance improvement and measurable bottom line results for you and your franchisees.

1. Measure
  • Franchisee Contact List
  • FDD
  • Custom Questions
  • Launch Survey
2. Analyze
  • Real-Time Online Access
  • Competitive Benchmarking
  • Suite of Reports Prepared by FBR
  • Custom Analysis via Online            Reporting Tool
3. Improve
  • Gap Analysis / Reduce Risk
  • Boost Unit-Level Performance
  • Accelerate Development
  • Strategic Roadmap
Repeat
1. Measure
  • Franchisee Contact List
  • FDD
  • Custom Questions
  • Launch Survey
2. Analyze
  • Real-Time Online Access
  • Competitive Benchmarking
  • Suite of Reports Prepared by FBR
  • Custom Analysis via Online Reporting Tool
3. Improve
  • Gap Analysis / Reduce Risk
  • Boost Unit-Level Performance
  • Accelerate Development
  • Strategic Roadmap
Repeat
Ready To Talk?

WHATEVER CHALLENGE YOUR FRANCHISE IS FACING, WE’RE HERE TO HELP YOU.

Contact Us