Meet Our Team

ERIC STITES, CFE
CEO & Managing Director

Eric leads FBR’s research and consultants with clients in the area of franchise performance. He is an active member of the International Franchise Association (IFA), serves on the IFA’s VetFran and Franchise Relations Committees, and speaks frequently on topics related to franchise relations and best practices in franchising. Eric lives on the coast of Maine with his wife and two daughters, and enjoys spending as much time as possible on the ocean.

MICHELLE ROWAN, CFE
President & COO

In addition to her role at FBR, Michelle is also chair of the International Franchise Association Women’s Franchise Committee, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is a frequent speaker at industry events (in person & virtual). When not at FBR, she is hanging out with her daughter and husband at their tasting room & brewery they own in Kittery, Maine.

COURTNEY STILLINGS, CFE
VP of Growth

Courtney handles new business development, as well as ongoing client relations and account management within FBR. As a person who is passionate about making sure every business can succeed, Courtney loves to get creative in helping franchisors exceed their goals. Outside of work, you can find Courtney going on adventures with her Golden Retriever, Tuckerman and watching any New England sports team!

Mariah Morgan Franchise Business Review

MARIAH MORGAN
Senior Director of Marketing

Mariah leads FBR’s overall marketing and communications strategy and execution, aligning activity with the broader direction of the company. Prior to joining FBR, Mariah led brand and marketing strategy and client service departments in advertising agencies both large and small. She is an active member of the New Hampshire Seacoast community, a runner, a foodie, and a lover of live music.

NICOLE DUDLEY
Director of Insights & Special Projects

Nicole works closely with our sales team and FBR clients to ensure research needs are met – customizing client research efforts, answering questions, and helping franchisors analyze and understand their results. Outside of work, Nicole enjoys spending time with her husband and son, being on the lake in the summer and snowmobiling in the winter.

Anneliese Brosch

ANNELIESE BROSCH
Director of Customer Success

Anneliese spearheads Customer Success for FBR, building on the excellent customer support that FRB clients have come to expect. She brings over a decade of experience in marketing and account management roles. Outside of work, Anneliese is a mom, a surfer, and a nature-lover.

ALI FORMAN
B2B Marketing Director

Ali helps to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali’s previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

ASHLEY BALDWIN
Product Leader

Ashley has extensive experience guiding startup product development serving nonprofits and small businesses. Outside of work, you can find her hiking with her partner and their three dogs all over Midcoast Maine, relaxing in her sauna, or tending to her oyster garden.

CJ FLECK
Senior Web Developer

CJ keeps FBR technology running smoothly, helps clients extract actionable insights from their data, and look at their company in a completely new way.

ALLISON DUDAS

Senior Manager, B2C Marketing

Allison’s aim is to demystify franchising for consumers. She understands the value of the entrepreneurial spirit as she used to be a business owner. Simultaneously, she sees the value in franchising because of the structure and support it provides. She lives on the Seacoast with her family and 2 cats. You can catch her practicing yoga or singing Taylor Swift at any moment.

BRENDEN TAMILIO
Senior Web Developer

Brenden is a seasoned software engineer and technology tinkerer with a passion for web architecture and development. He lives on Boston’s North Shore with his wife Tiffany and their two boys.

Maria Harmon, Franchise Business Review

MARIA HARMON
Client Success Manager

As a Client Success Manager, Maria manages survey project preparation, build, and run time. She meets client needs across a variety of disciplines including custom reporting, validation, and coordinating client exposure. She enjoys spending her free time with her partner Rowan, her dog Maisie, and a good book.

YAHINA SANTANA
Marketing & Events Manager

Yahina collaborates with the FBR team to drive sales efforts and meet client needs – managing client survey projects from creation to reporting, as well as maintaining and organizing office operations and event planning. Outside of work, she enjoys juicing, spending time with family & friends, and staying active with her overzealous rescue pup named Ziya on the trails.

Owen Novak, Franchise Business Review

OWEN NOVAK

Account Manager

Owen’s focus is new business development along with assisting current clients. Owen likes to spend time with family and friends and stay active outside of work.

“ZAK” BENALI ZAKARIA
Web Developer

Zak is a rockstar developer who keeps FBR’s platforms running smoothly and helps our clients get greater insights from all their people data.

KATIE INGALLS
Customer Success/Office Admin

As a Client Success Manager, Katie oversees survey projects from planning to execution, ensuring smooth management and client coordination. She manages client visibility and supports FBR office operations. Outside of work, Katie enjoys time with her partner Ashalyn, her dog James, and exploring new places.

IZZY BARDEN
Client Consultant

Izzy comes from a sales background that spans both tech and recruiting—she’s worked on cookie-less audience solutions in digital media and helped place data privacy consultants in roles across the country. She enjoys work that’s people-focused and always evolving.

“We’re not in the business of just crunching data, we’re in the business of helping people succeed.”

Eric Stites, FBR Founder

Silly FBR Team photo
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WHATEVER CHALLENGE YOUR FRANCHISE IS FACING, WE’RE HERE TO HELP YOU.