Eric Stites, CFE
Eric Stites, CFECEO & Managing Director
Eric leads FBR’s research and consultants with clients in the area of franchise performance. He is an active member of the International Franchise Association (IFA), serves on the IFA’s VetFran and Franchise Relations Committees, and speaks frequently on topics related to franchise relations and best practices in franchising. Eric lives on the coast of Maine with his wife and two daughters, and enjoys spending as much time as possible on the ocean.
Michelle Rowan, CFE
Michelle Rowan, CFEPresident & COO
Michelle is the president of FBR, chair of the International Franchise Association Women’s Franchise Committee, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is also a mentor of UNH college students. When she is not at work she is usually reading, playing outside, or hanging out with her husband and daughter.
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Our Valuable Team Members

Nicole Dudley
Nicole DudleyClient Success Manager
Nicole works closely with our sales team and FBR clients to ensure research needs are met – customizing client research efforts, answering questions, and helping franchisors analyze and understand their results. Outside of work, Nicole enjoys spending time with her husband and son, being on the lake in the summer and snowmobiling in the winter.
CJ Fleck
CJ FleckSenior Web Developer
CJ keeps FBR technology running smoothly, helps clients extract actionable insights from their data, and look at their company in completely new way.
Ali Forman
Ali FormanMarketing Director
As the B2B Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
Amy LaLime
Amy LaLimeClient Services Manager
As the Client Service Manager, Amy oversees the day-to-day operations at FBR, working closely with the sales team and FBR clients. Amy lives in Portsmouth with her husband, three sons and office dog, Buster. When not at work, Amy can be found at a ball game, cheering for her boys.
Will Zimmermann
Will ZimmermannDigital Marketing Manager
As digital marketing manager, Will works closely the rest of the marketing team to help manage the FBR brand and generate interest and awareness around the company’s product offerings. Will assists with the overall digital marketing strategy and aids in the creation of company content. Originally from northern Minnesota, Will enjoys exploring the Seacoast, taking the occasional photo, watching the occasional movie, visiting the occasional coffee shop and petting dogs often.
Ryan Dowling
Ryan DowlingFranchise Research Executive
As a Franchise Research Executive, Ryan is focused on researching new emerging brands and working closely with our FBR Client Consultants. Coming from a background in sales and customer service, Ryan enjoys building relationships and helping organizations reach their internal goals. Outside of work, he enjoys playing ice hockey, golfing, watching Boston sports teams and spending time with family and friends at the beach, or Ossipee lake.
Andrew Atwood
Andrew AtwoodSenior Client Consultant
Jay Arbelo
Jay ArbeloBusiness Research Analyst
As the Business Research Analyst, Jay oversees FBR’s research and data analysis projects and identifies key insights from our data. Outside of work, Jay spends his time as a landscape photographer and as a volunteer ranger at Wells National Estuarine Research Reserve