About FBR
Empowering franchise organizations with data-led people insights
We help franchise organizations grow with a supportive collaborative approach, turning people-centric data into customized reporting, clear insights, and strategies for growth.
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Year Founded
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Franchise Brands Surveyed Yearly
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Franchise Employees Surveyed Yearly
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Franchisees Surveyed Yearly
Our Story
For over 20 years, Franchise Business Review has been dedicated to providing independent, unbiased franchise industry market research.
Back in 2005, our founder, Eric Stites, noticed that prospective franchise buers were eager for data to guide their decisions. He realized that third-party research on current franchise owners’ satisfaction could illuminate the best opportunities for success and help outstanding franchises grow and the rest, as they say, is history…..
The Best Brands in Franchising Understand The Value of Listening
Our Team
Our people are our greatest asset
We are a team of researchers, CFEs, puzzle solvers, challenge-acceptors, marketers, champagne toasters, pranksters, and franchise lovers. Together, we move mountains for our clients.
Michelle Rowan
President
Anneliese Brosch
VP of Customer Success
John Coughlin
Director of Growth
Allison Dudas
Senior Manager, B2C Marketing
"Zak" Benali Zakaria
Developer
Ella Ricci
Customer Success & Office Admin
Eric Stites
Founder, Advisor
Nicole Dudley
Director of Insights
Ashley Baldwin
Product Leader
Maria Harmon
Client Success Manager
Izzy Barden
Client Consultant
Olivia Melton
Client Consultant
Mariah Morgan
VP of Marketing
Ali Forman
Director of Editorial Content
CJ Fleck
Senior Developer
Yahina Santana
Marketing & Events Manager
Mackenzie Gallant
Digital Marketing Specialist
Alexia Johnson
Customer Success Manager
What We Do
Franchising is complex, That's where we come in.
Franchise Business Review gathers actionable insights from your key stakeholders—franchisees, employees, candidates, and customers—and leverages that information to help you build a stronger, more profitable company. For us, driving better results is more than just a tagline; it’s about helping the very best franchise brands achieve greater success.
"Franchise Business Review has become an integral part of how we lead and grow Payroll Vault. As both a franchisor and a supplier, we rely on FBR’s annual franchisee and employee surveys to give us objective, data-driven insight into where we are strong and where we need to improve."
CEO, Payroll Vault
"It is irresponsible of a franchisor not to have their franchisees evaluate them. If we didn't use Franchise Business Review, our core purpose and mission would all be fluff."
Chair, Two Men and a Truck
"There is nothing more important that goes out to your franchisees than the FBR survey."
CEO, Right At Home
"One of the most effective things we do on an annual basis is to survey the satisfaction of our franchisees using Franchise Business Review. FBR expertly provides the results we need to make a positive impact on our brand."
COO/CTO, AlphaGraphics
"The survey has become a tool we cannot imagine being without. Knowledge is power and it is helping us service and support better."
Co-Founder & CMO, Bee Organized