Eric Stites, CFE
Eric Stites, CFECEO & Managing Director
Eric leads FBR’s research and consultants with clients in the area of franchise performance. He is an active member of the International Franchise Association (IFA), serves on the IFA’s VetFran and Franchise Relations Committees, and speaks frequently on topics related to franchise relations and best practices in franchising. Eric lives on the coast of Maine with his wife and two daughters, and enjoys spending as much time as possible on the ocean.
Michelle Rowan, CFE
Michelle Rowan, CFEPresident & COO
Michelle is the president of FBR, an active member of the International Franchise Association, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is also a mentor of UNH college students. When she is not at work she is usually reading, playing outside, or hanging out with her husband and daughter.
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Our Valuable Team Members

Nicole Kenney
Nicole KenneyClient Operations Manager
Nicole works closely with our sales team and FBR clients to ensure research needs are met – customizing client research efforts, answering questions, and helping franchisors analyze and understand their results. Outside of work, Nicole enjoys spending time with her husband and son, being on the lake in the summer and snowmobiling in the winter.
Michael Kupfer
Michael KupferOnline Marketing Manager
Michael is the Online Marketing Manager at FBR, specializing in search and email marketing, while also helping to create much of FBR’s webinar programs and content. When not at the office, Michael spends his time running, hiking the White Mountains with his wife, watching baseball, and serving as a volunteer tutor at the Dover Adult Learning Center.
Amy LaLime
Amy LaLimeClient Services Manager
As client services manager, Amy oversees the day-to-day operations at FBR, working closely with the sales team. Amy lives in Portsmouth with her husband and three sons.
Linda Lorrey
Linda LorreyClient Consultant
As a Client Consultant, Linda’s favorite part of her job at FBR is working with people. She enjoys helping brands to improve their franchisee satisfaction, sharing ways they can leverage their survey results, and helping them reach their goals. Outside of work, Linda loves spending family time with her husband and three daughters whether it involves sports, hanging out by the pool, camping or simply enjoying some downtime at home.
CJ Fleck
CJ FleckSenior Web Developer
CJ keeps FBR technology running smoothly, helps clients extract actionable insights from their data, and look at their company in completely new way.
Ali Forman
Ali FormanB2B Marketing Manager
As the B2BMarketing Manager, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.