Meet Our Team
ERIC STITES, CFE
CEO & Managing Director
Eric leads FBR’s research and consultants with clients in the area of franchise performance. He is an active member of the International Franchise Association (IFA), serves on the IFA’s VetFran and Franchise Relations Committees, and speaks frequently on topics related to franchise relations and best practices in franchising. Eric lives on the coast of Maine with his wife and two daughters, and enjoys spending as much time as possible on the ocean.
MICHELLE ROWAN, CFE
President & CEO
In addition to her role at FBR, Michelle is also chair of the International Franchise Association Women’s Franchise Committee, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is a frequent speaker at industry events (in person & virtual). When not at FBR, she is hanging out with her daughter and husband at their tasting room & brewery they own in Kittery, Maine.
NICOLE DUDLEY
Director of Client Relations
Nicole works closely with our sales team and FBR clients to ensure research needs are met – customizing client research efforts, answering questions, and helping franchisors analyze and understand their results. Outside of work, Nicole enjoys spending time with her husband and son, being on the lake in the summer and snowmobiling in the winter.
CJ FLECK
Senior Web Developer
CJ keeps FBR technology running smoothly, helps clients extract actionable insights from their data, and look at their company in a completely new way.
ALI FORMAN
Marketing Director
As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
LISA KING
Web Designer
Lisa works closely with the marketing team to design, develop, and improve FBR’s website with the user in mind. She assists with website-related content production and management. Outside of work, she enjoys exploring nature, yoga, and photography.
TARYN MYERS
Sr. Digital Marketing Director
Part nerd, part artist, and a lot of weird, Taryn Myers is a creative thinker who doesn’t let herself get boxed into traditional thinking. Taryn is finds marketing solutions by looking at every angle and exploring the viewpoint of everyone involved. By night, Taryn will be found painting, running, or molding young artist minds at the York Art Association.
COURTNEY STILLINGS
Sr. Consultant
As the Senior Consultant, Courtney handles new business development, as well as ongoing client relations and account management within FBR. As a person who is passionate about making sure every business can succeed, Courtney loves to get creative in helping franchisors exceed their goals. Outside of work, you can find Courtney going on adventures with her Golden Retriever, Tuckerman and watching any New England sports team!
DANIELLE VITKUS
Client Service & Sales Coordinator
As the Client Service & Sales Coordinator, Danielle works closely with clients and the sales team alike to build, execute, and communicate research efforts through a personalized client experience. Her passions outside of work include travel, architecture & design, festivals/live music, and adventuring outdoors.
