Meet Our Team

CEO & Managing Director

Eric leads FBR’s research and consultants with clients in the area of franchise performance. He is an active member of the International Franchise Association (IFA), serves on the IFA’s VetFran and Franchise Relations Committees, and speaks frequently on topics related to franchise relations and best practices in franchising. Eric lives on the coast of Maine with his wife and two daughters, and enjoys spending as much time as possible on the ocean.

President & COO

In addition to her role at FBR, Michelle is also chair of the International Franchise Association Women’s Franchise Committee, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is a frequent speaker at industry events (in person & virtual). When not at FBR, she is hanging out with her daughter and husband at their tasting room & brewery they own in Kittery, Maine.

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Director of Client Relations

Nicole works closely with our sales team and FBR clients to ensure research needs are met – customizing client research efforts, answering questions, and helping franchisors analyze and understand their results. Outside of work, Nicole enjoys spending time with her husband and son, being on the lake in the summer and snowmobiling in the winter.

Franchise Business Review Team Member Courtney Stillings

Director of Client Development

Courtney handles new business development, as well as ongoing client relations and account management within FBR. As a person who is passionate about making sure every business can succeed, Courtney loves to get creative in helping franchisors exceed their goals. Outside of work, you can find Courtney going on adventures with her Golden Retriever, Tuckerman and watching any New England sports team!

Client Consultant 

Caroline assists with fostering client relationships and identifying opportunities to partner with prospective clients in the franchise sector. Most recently, she worked with franchisees in the fitness industry, giving her unique experience and perspectives that she brings to both franchisors and the FBR team. Outside of the office, Caroline loves to spend time with her boyfriend and their Red Labrador Retriever, Chief, taking him on walks and hiking mountains throughout New Hampshire.

Franchise Business ReviewTeam Member Ali Forman

B2B Marketing Director

Ali helps to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali’s previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

Stacy Richards Headshot

B2C Marketing Director

Stacy oversees FBR’s candidate-facing marketing initiatives, including the B2C website, advertising, email, social media, the Franchise Buyer’s Guide, and working with franchisors to develop compelling, high-conversion sponsored content. Stacy lives in Seacoast New Hampshire and enjoys writing, wine tasting, cooking, photography, yoga, and exploring the seacoast.

Client Support & Events Coordinator

Yahina collaborates with the FBR team to drive sales efforts and meet client needs – managing client survey projects from creation to reporting, as well as maintaining and organizing office operations and event planning. Outside of work, she enjoys juicing, spending time with family & friends, and staying active with her overzealous rescue pup named Ziya on the trails.

Senior Web Developer

CJ keeps FBR technology running smoothly, helps clients extract actionable insights from their data, and look at their company in a completely new way.

“We’re not in the business of just crunching data, we’re in the business of helping people succeed.”

Eric Stites, FBR Founder

Silly FBR Team photo
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