Eric Stites, CFE
Eric Stites, CFECEO & Managing Director
Eric leads FBR’s research and consultants with clients in the area of franchise performance. He is an active member of the International Franchise Association (IFA), serves on the IFA’s VetFran and Franchise Relations Committees, and speaks frequently on topics related to franchise relations and best practices in franchising. Eric lives on the coast of Maine with his wife and two daughters, and enjoys spending as much time as possible on the ocean.
Michelle Rowan, CFE
Michelle Rowan, CFEPresident & COO
Michelle is the president of FBR, vice chair of the International Franchise Association Women’s Franchise Committee, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is also a mentor of UNH college students. When she is not at work she is usually reading, playing outside, or hanging out with her husband and daughter.
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Our Valuable Team Members

Nicole Kenney
Nicole KenneyClient Operations Manager
Nicole works closely with our sales team and FBR clients to ensure research needs are met – customizing client research efforts, answering questions, and helping franchisors analyze and understand their results. Outside of work, Nicole enjoys spending time with her husband and son, being on the lake in the summer and snowmobiling in the winter.
Sarah Brady
Sarah BradyEditorial Director
As the Editorial Director at FBR, Sarah oversees production of FBR’s printed reports and manages the B2C digital marketing strategy with the goal of creating helpful and educational content for current and future franchisees. Sarah lives in southern Maine with her fiancé, son and dog. When not in the office you can find Sarah watching (or driving) to a youth soccer/lacrosse game somewhere in New England or stretching out in the yoga studio.
Amy LaLime
Amy LaLimeClient Services Manager
As client services manager, Amy oversees the day-to-day operations at FBR, working closely with the sales team. Amy lives in Portsmouth with her husband and three sons.
Linda Lorrey
Linda LorreyClient Consultant
As a Client Consultant, Linda’s favorite part of her job at FBR is working with people. She enjoys helping brands to improve their franchisee satisfaction, sharing ways they can leverage their survey results, and helping them reach their goals. Outside of work, Linda loves spending family time with her husband and three daughters whether it involves sports, hanging out by the pool, camping or simply enjoying some downtime at home.
CJ Fleck
CJ FleckSenior Web Developer
CJ keeps FBR technology running smoothly, helps clients extract actionable insights from their data, and look at their company in completely new way.
Ali Forman
Ali FormanMarketing Director
As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
Wes Graves
Wes GravesClient Consultant
Wes is a Client Consultant with FBR, focused on helping brands emerge. Coming from a strong IT background as a Solutions Architect and Data Analyst, pinpointing strengths and resolving vulnerabilities has become second nature. In his off time, Wes enjoys long walks on the beach, beautiful sunsets, hiking, and exploring new parts of New England with his girlfriend, Amber.
Will Zimmermann
Will ZimmermannDigital Marketing Manager
As digital marketing manager, Will works closely the rest of the marketing team to help manage the FBR brand and generate interest and awareness around the company’s product offerings. Will assists with the overall digital marketing strategy and aids in the creation of company content. Originally from northern Minnesota, Will enjoys exploring the Seacoast, taking the occasional photo, watching the occasional movie, visiting the occasional coffee shop and petting dogs often.