FBR Blog
Stay up to date on the latest trends, tactics and strategies for creating a productive and profitable franchise system. Get advice and insights from FBR’s leadership and industry experts on franchise operations, franchise development and employee engagement.
5 Steps to High-Impact Financial Coaching for Franchise Business Coaches
Many franchise business coaches are confident supporting clients with operational issues but struggle with conversations about financial goals and KPIs. Arm them with these 41 questions to improve franchisees' financial performance.
The Do’s and Don’ts of Multi-Unit Franchising: How To Grow Sustainably
Understand the pros and cons of multi-unit franchising and learn how to tell if your franchise system is growing too fast.
15 Reads for Franchising Professionals
Looking for your next page-turner? Try out these recommendations from FBR president Michelle Rowan.
5 Steps to High-Impact Financial Coaching for Franchise Business Coaches
Many franchise business coaches are confident supporting clients with operational issues but struggle with conversations about financial goals and KPIs. Arm them with these 41 questions to improve franchisees' financial performance.
The Do’s and Don’ts of Multi-Unit Franchising: How To Grow Sustainably
Understand the pros and cons of multi-unit franchising and learn how to tell if your franchise system is growing too fast.
15 Reads for Franchising Professionals
Looking for your next page-turner? Try out these recommendations from FBR president Michelle Rowan.
Where the Magic Happens: The Power of Smaller Conferences in Franchising
Attending franchising conferences is a significant investment of time and resources. Here's why smaller events sometimes offer the biggest returns.
How Successful Platform Franchise Brands Use Franchisee Survey Feedback
Learn how platform franchise brands can grow and strengthen their portfolios by making franchisee survey feedback a strategic priority.
The Importance of Employee Listening and Engagement in Franchising
Learn how to strengthen employer-employee relationships through employee listening within all levels of the franchise structure to build a more profitable and productive system.
The Importance of Consistent Franchisee Feedback: What You Need to Consider
Before you decide to postpone your franchisee survey, consider the potential risks of delaying or neglecting your annual franchisee satisfaction survey.
The Franchise Brands You Won’t See On Our Awards List
Not every brand is an award-winner (yet!), but they are still committed to franchisee satisfaction. Here's why they deserve to be recognized.
Top 5 Reasons to Attend the FBR Summit
The Summit is the ONLY event designed exclusively for franchise operations leaders and their teams that directly support franchisees.
12 Resources for LGBTQIA+ Entrepreneurs and Franchisees
List of funding options and community and mentorship organizations to share with LGBTQ+ franchisees and candidates.
What the Top Ranked Franchises Do That Others Don’t
Research shows that the brands with the most satisfied franchisees set expectations about the time and money required to reach profitability long before a franchisee even joins the system.
Building an Intentional Culture in Your Franchise Business
JoBen Barkey is a featured speaker at the FBR Summit 2024 in Denver. He'll share the story of how he created a culture within his franchise business that allows him to pursue his passion for giving back. Get a preview with this Q&A.
Unlocking Success with Performance Max Campaigns
What is a Performance Max campaign and how can it enhance your franchise marketing? The experts at Location3 explain when, why, and how to add PMax to your marketing mix.
FTC’s 2024 Employee Non-Compete Ruling: Potential Impacts for Franchisors and Franchisees
Understand the potential impacts of the Employee Non-Compete Ruling for both franchisors and franchisees, and what you can do to make sure your franchise network is prepared.
Leading Your Franchise Through a Crisis: How to Create and Execute an Effective Response Plan
Would you be ready if a crisis hit your franchise tomorrow? Implement these steps today to ensure you’re ready when the inevitable occurs.
Uncovering the Best Franchises to Work For
Learn how the Franchising at Work Employee Engagement Awards work, who's eligible how the winners are calculated and how you can make the list of the best franchises to work for.
The Value of Having Franchise Operations Teams at Franchise Events
There is tremendous value in having your franchise operations team attend industry events – and yes, we meant teams. Here are the top four reasons your whole franchise operations team should attend the FBR Summit.
How Wild Birds Unlimited Partners with FBR to Strengthen Franchise Development
Paul Pickett, Chief Development Officer at Wild Birds Unlimited shares how they use Franchise Business Review's survey data and tools to attract qualified franchise candidates, speed up their validation process. and assist with multiple store development.
What Do Smart Franchises and the British Monarchy Have in Common? Surveys!
Three franchising lessons we can take away from Queen Elizabeth in the latest season of Netflix's The Crown.
7 “Danger” Zones That Franchise Operations Teams Need to Watch
What are the lowest rated areas by franchisees and what can franchise operations teams do to improve them? Find out how field support teams can help improve performance by focusing on these key areas of risk.
How to Support Franchisees Facing a Labor Shortage
With some franchise sectors struggling to hire, how can franchisors create a culture that attracts employees to their brand? These 6 tips help franchise leaders create a culture where employees want to work.
Random Acts of Kindness in Franchising
With more organizations focused on creating a positive culture, there is a place for kindness in business. With that in mind, we created a checklist of 30 “Random Acts of Kindness in Franchising” and we invite everyone to participate and celebrate others who spread kindness.
What Keeps Franchise HR Leaders Up at Night? Navigating Talent, Culture, and Growth
FBR and FranCareers brought together a group of franchise HR execs to find out what their biggest challenges and the solutions they've created to tackle them, These are the six biggest takeaways you should know.
7 Ways to Use Data to Position Candidates (and Your System) for Success
Learn how to improve your franchise development process using data to educate and set realistic expectations with franchise candidates.
How to Plan a Year of Content Marketing [+ Free Template]
Get your free, customizable franchising calendar template to plan your content marketing strategy for the year and track key dates and franchising events.
12 Franchising Predictions for 2024
Franchise thought leaders share 12 things they think will happen in 2024. See the common themes that emerged.
The Grinches In Your Franchise System
The shopping season has officially commenced, and whether you’re a Black Friday warrior or more of a last-minute, better-under-pressure shopper, the buying experience can fuel your holiday excitement or suck all the joy out of the process. The same goes for franchise candidates in the validation process. Get the intel you need to make the franchise buying experience something to celebrate.
A Five-Pronged Approach to Facing Economic Headwinds in the Food Sector
A look at the economic factors affecting food franchise profitability—labor and food costs, inflation—and what franchisors can do about it.
5 Simple Ways to Wow Franchisees
Raise the performance of your franchise system with these 5 tips.
10-Step Checklist to Becoming a Top Performing Franchise System
Foster high performance within your franchise with these 10 simple steps. Follow this checklist, commit to franchisee satisfaction and results will follow.
Not Being Afraid to Hear What You Might Not Know
Learn four ways actively listening to franchisee feedback – even if it's negative – can make a positive difference.
Reflections on FLDC from a Franchising Newcomer
FBR Client Consultant Mike Conlan shares a fresh perspective on franchising as a first-time attendee of FLDC.
4 Ways to Re-Engage Senior Franchisees
It’s no big secret that business owners of all types get bored after a few years of being in business. When it comes to franchising, it’s even more crucial to keep them engaged - especially the more senior franchisees. These four tips will help you re-engage senior franchisees and break out of their performance plateau.
The Case for Consistency
Consistency is the key to success in various aspects of life and business, and the onboarding process for new franchisees is no exception. Learn how to integrate new franchisees into your brand while maintaining a consistent onboarding process.
3 Steps to Peer Group Success
By creating a culture of professionalism, collaboration and accountability, peer groups can help franchisees achieve measurable results and take their [...]
Leveraging FBR Awards to Supercharge Your Franchise Marketing
See how five highly successful brands are leveraging their Franchisee Satisfaction Awards as part of their franchise marketing strategies.
The Importance of Ongoing Training for Franchisees
Ongoing training for franchisees is the cornerstone of a successful franchise system. Learn the five most effective types of franchisee training and what they should include.
4 Franchise Development Budget Planning Mistakes to Avoid
Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.
The Power of Franchisee Satisfaction: A Persuasive Factor for Prospective Franchise Buyers
We asked three franchisees if franchisee satisfaction was a factor in their decision to buy. Here's what they said.
Why Do Some Brands Avoid Franchisee Surveys?
One of the most efficient ways to predict future franchise brand performance is to examine franchisee survey results. Despite the valuable information surveys provide, some brands still avoid conducting franchisee surveys. Time for a reality check.
The Franchise Operations Framework: Where Age-Old Wisdom Meets 21st Century Sass
Ah, franchise operations. A topic so saturated with generic advice, it's like telling a fish to just keep swimming. But [...]
Rate Your Franchise’s Careers Page
Learn how to evaluate your franchise careers page to ensure it attracts qualify job candidates and communicates your employer brand and culture.
Catching the AI Wave in Franchising: A 5-Step Guide by Stay in Your Lane
Learn 5 ways using artificial intelligence in franchising can help franchise brands streamline operations and power up franchise development and marketing.
You’ve Just Completed a Franchisee Survey. Now What?
It’s surprising how many companies participate in franchisee surveys then stick the report in a drawer. Why let this treasure-trove of business intel languish? These 7 easy steps will help you turn your data into action.
The Biggest Employment Trends Impacting Franchising in 2023
Employee engagement levels in franchising are the highest since 2018, but burnout and retention remain top concerns for franchisors. Here are the 5 franchise workplace trends to watch.
What You Need to Know About Diversity, Equity, and Inclusion in Franchising
New research from the Franchising at Work study reveals how employees really feel about diversity, equity, and inclusion (DEI) in franchising.
Building Bridges and Sharing Insights: The Executive Summit Experience
A sneak peek at what you can expect from the Executive Summit at the FBR Summit in Austin this October.
How to Build Credibility with Franchisees
Learn how coaches can build credibility with franchisees and create a strong working relationship with legacy owners and top performers.
Franchise Culture Matters
Which is more likely to lead you to a strong and powerful culture that will promote a healthy, profitable growing business? A culture that just happens or a culture that is planned?
How Franchisors Can Provide Employment Resources Without Being a Joint-Employer
The team from CareerPlug explains what it means to be a joint employer, why franchisors avoid it, and how they can do so while still providing valuable hiring resources to their network.
3 Easy Ways to Gather Franchise Employee Feedback and Supercharge Employee Retention
Gathering employee feedback in a franchise model can be complex, but it doesn’t have to be.
The SBA Franchise Directory Is Dead. Now What?
With the elimination of the SBA's Franchise Directory, here are 5 ways you can increase the likelihood of candidates’ loans getting approved.
10 Signs of a Toxic Workplace Culture
The red flags franchise leaders and HR pros need to watch for that could indicate you have a toxic franchise workplace culture —and what to do about it.
Empowering Franchisees: Why the 90s Called and Want Their Business Practices Back
You'd be surprised at how many franchise businesses still rely on outdated practices like paper checklists, binders, endless phone calls, and physically driving from one location to another. Here's how you can bring your franchise operations into the 21st century.
Overcoming Barriers to Franchise Ownership for Women and People of Color
How to overcome the traditional barriers keeping people of color and women from becoming franchise owners and create a diverse and inclusive franchise system.
How AI Can Help You with Franchise Operations
4 ways AI can make franchise operations smoother and more efficient for franchisors, including helpful resources.
Why FBR Awards Should Be Part of a Winning PR Strategy
How PR teams can get more exposure for your franchise clients with the most important industry recognition in franchising.
How to Celebrate Employees Every Day—Not Just On Employee Appreciation Day
It’s no secret that a happy and engaged team has a ripple effect. They are your brand ambassadors—while they are with your team, and just as importantly, after they move on. Here are five ways to show them you care on Employee Appreciation Day and all year round.
Are Your Employees Afraid to Tell You How They REALLY Feel? You Might Be Surprised
If you’re conducting the survey on your own and finding that many of your employees aren’t participating, it may be a sign that something else is going on. Here's what it means and how it could affect employee engagement.
5 Tips to Make the Most of the IFA Convention
The International Franchise Association’s (IFA) Convention is THE franchising event of the year. FBR's President, Michelle Rowan, share a few tips she's picked up over the years for making the most of your time there - no matter if you're a seasoned veteran or first time attendee.
Are Franchise Portals Worth It? What Are the Alternatives?
As a franchisor, it's important to increase your visibility and reach prospective franchisees. Learn more whether franchise portals are worth it and the best franchise portal options available.
Owners Wished Franchisors Did These Things Better
As a franchisor, your ultimate goal is to build a strong brand, provide consistent experiences across locations, and support your franchise owners in their efforts to make money. But with so many moving parts, it can be challenging to know where to start.
6 Creative Ways to Up Your Public Relations Game
Are you using your franchisee satisfaction data in your public relations efforts? Looking for some inspiration? Get real-life examples and visuals of how creative franchisors are making satisfaction data the focus of PR and marketing strategies to get attention and edge out the competition.
7 Reasons Why Franchisors Don’t Ask Employees for Feedback (and Why They’re Bogus)
Business owners continue to name employee retention and hiring as one of the top challenges in running and growing their businesses, and yet many still aren’t taking the steps necessary to address it. Here are 7 reasons to reconsider.
Franchisee Satisfaction Levels Remain at Some of the Highest Levels in 18 Years
FBR's latest research shows owner satisfaction remains high in the franchise sector. Franchisees report 10 percent jump in income.
5 Franchising Articles from 2022 That Deserve Another Read
2022 may be in the rearview mirror, but there were several posts that offered some great insights that are worth another look as we dive head first into 2023.
Three Ways to Make Your Item 19 More Meaty
More than ever, savvy franchise buyers are honing in on your FDD’s Item 19. After all, it’s the closest they can get to answering the almighty question, “How much money can I expect to make?” Following these three tips can make your Item 19 accurate, precise, and engaging.
4 Ways to Reach More (and Better) Franchise Candidates
Unemployment rates have dipped to some of the lowest we’ve seen in nearly two decades, which means the stream of franchise candidate leads is slowing to a trickle at the same time many brands are hoping to accelerate development to keep up with customer demand. With franchisors all competing for a limited number of candidates, development teams need to get creative to find new leads. Try some of these out-of-the-box ideas.
7 Simple Ways to Build Employee Engagement
FBR's employee engagement research has shown that a quarter of all franchise employees (25%) don’t feel that they receive the recognition they deserve. Here are seven simple ideas can help you show your employees you care to build engagement and retain your top employees.
5 New Year’s Resolutions Every Franchisor Should Make
For many of us, New Year’s resolutions revolve around getting — or staying — healthy. But regardless of personal resolutions, for franchisors it also means building a healthier brand in 2023.
Preparing Your Franchise for a Recession
Franchisors and franchise suppliers weigh in with tips on how to best prepare your franchise for a recession in 2023.
Hey Franchise Founders! Some Advice From the Franchise Community
Franchisors and suppliers across the franchise community share their personal experience and best practices for franchise founders.
Forget the Stuff and Give a Gift that Matters
Looking for a way to give back this holiday season AND help inspire others to take the leap to realizing their potential as successful business owners? Consider donating to one of these entrepreneurial nonprofits.
Five Easy, Low-Cost Ideas to Boost Growth through Franchisee Satisfaction
Try these five easy, low-cost tips to start increasing franchisee satisfaction, and maximize your franchise system's growth and revenue.
Franchise Horror Stories: 5 Ways to Separate Your Brand From the (Scary) Headlines
With high-profile franchise systems making headlines for exploiting franchises with unfair and deceptive practices, how can brands that foster strong, supportive franchisor-franchisee relationships differentiate themselves? Here are five things you can do to set your brand apart.
Franchising Has a Gen Z Problem
With employee recruitment and retention currently the number one challenge, solving the Gen Z workforce dilemma should be a top priority for franchises.
The Outlook from Washington: Potential Labor Issues for Franchising
DC regulators weighed in on the biggest threats to franchising in the current labor market at IFA's Franchise Action Network meeting. These are the three biggest takeaways.
5 Questions Private Equity Investors Need to Ask Before Investing in a Franchise
If you're a private equity investor (or a franchisor in acquisition mode), make sure you're asking these five questions before making an investment in a franchise.
The Top 5 Employment Trends for Franchisors to Watch
The Great Resignation, quiet quitting, a looming recession...what does it all mean for franchising? Research reveals the top employment trends in the franchise sector.
Three Takeaways from The Wealthy Franchisee (Not Just for Franchisees)
Emily George reviews The Wealthy Franchisee by Scott Greenberg. See the takeaways that will help you take your business or career to the next level.
3 Takeaways From the Faegre Drinker Franchise Summit
What were the big takeaways from the Faegre Summit? Emily George breaks down the hot topics that franchisors were buzzing about.
Beyond Awards: Why Data Is Even More Valuable Than the Recognition
An FBR award is a one-of-a-kind opportunity for recognition, but the data behind it is where the real value lies. Learn four ways franchisee satisfaction data can accelerate your development process.
What Are Peer Groups and Why Do You Need Them?
Learn the pros and cons of implementing peer groups in your franchise system and how you can use them to increase franchisee engagement.
Think It’s Too Soon to Survey Your Franchisees? Think Again.
Rob Flanagan of Hounds Town USA explains how surveying franchisees early leads to smarter growth and a clear roadmap for the future of your system.
What Makes a Great Franchise Business Coach and How You Can Make Them More Successful
One of the most difficult - but also most crucial - roles on your support team is the franchise business coach (FBC). Find out what makes a great FBC and how to get the most out of the three-way relationship between the franchisor, franchisee, and FBC.
How to Get Peer Groups Back on Track
Peer groups are a recognized and respected tactic used by franchise brands to facilitate internal knowledge sharing and invigorate their system. They are a proactive mechanism for franchise systems that want to truly leverage the collective knowledge and experience to improve unit results and brand performance. But even in the best systems, peer groups can eventually start to lose their effectiveness. If your peer groups are no longer functioning as effectively as they should, these five tips can help reinvigorate them.
Why Does FBR Offer a Free Franchisee Survey?
Franchise Business Review offers a free franchisee survey. Find out how and why we do it and how to get your free survey with no catch!
Net Promoter Score for Franchises
Does Net Promoter Score work for franchises? Here's what you need to know about using NPS to ask for feedback from customers, employees and franchisees.
How to Work with Independent Franchisee Associations
Franchisee associations, which are typically meant to represent the interests of the franchisee to the franchisor, are usually organized independently of the franchisor, and can play a key role in whether the franchisee/franchisor relationship is positive and productive, or negative and combative. Learn how to work with your franchisee association and positively impact the growth and profitability of your system.
5 Signs of a Successful Franchise Advisory Council
In order for an FAC to truly represent franchisees’ perspectives, the group itself has to function effectively, which is dependent on practices and a culture within the group that set up both the FAC and the franchisor for success. If you have an FAC in your system, look for these five indicators to determine if it is running successfully.
The Ultimate Guide to Employee Pulse Surveys
Everything you need to know about using employee engagement pulse surveys to drive hiring and employee retention in your franchise system.
How to Use Your Top Franchise Award to Stand Out at Franchise Expos
Franchise expos are the perfect place to promote your award to show candidates how satisfied your franchisees are—and why your brand should be on the top of their list.
Why Employee Engagement Survey Results Are Important to Franchise Culture
Find out how Massage Heights, Hot Dish Advertising and Wild Birds Unlimited are using their FBR employee engagement survey data to positively impact retention and organizational culture.
4 Warning Signs of Franchisee Dissatisfaction
If you see any of these four warning signs of franchisee dissatisfaction, your franchise system could be in trouble. Learn what to watch out for and how to fix it.
Supporting Women in Franchising
Celebrating International Women's Day with some of the amazing resources to help women in franchising connect and succeed.
Pulse Surveys: A Small but Mighty Tool for Increasing Franchisee Satisfaction
Pulse surveys are a fast, easy, relatively inexpensive tool to measure system performance. Learn what makes a successful pulse survey and how to implement them in your system.
What Is Employer Branding and Why Should Franchisors Care About It?
Learn 10 ways to position your franchise as an employer of choice and strengthen your employee recruitment and retention efforts.
2022 Franchising Predictions
What does the future hold for franchising in 2022? Thought leaders share their franchise predictions and reflect on 2021.
Moving from Data-Driven to Insight-Driven: Uncovering the Gold in Your Data Mine
The ultimate goal of surveying your franchisees is to gain objective insights into how to improve operational performance to get better results. In order to do that you need to pull out the gold hidden inside! These 10 ideas for digging into your data will help you understand what drives your franchisees’ behaviors and beliefs, and apply metrics to improving franchisee relations.
[New Research] Franchising Emerges From the Pandemic Stronger Than Ever
Newly released data shows record high satisfaction for franchise business owners — an increase of 3% since pre-pandemic levels — with nearly 9 in 10 rating their franchise opportunity above average.
WWTLD: What Would Ted Lasso Do?
What are the best leadership lessons from Ted Lasso? These are gems to live by for franchisors and anyone who wants to be a better leader.
Why Image One Shares Survey Data with Candidates
Image One's Tim Conn talks about why they continue to survey their franchisees year after year, which question means the most to him, and how Image One summarizes the data highlights to help candidates understand the strengths of their system through FBR’s independent lens.
How High-Performing Quick-Service Restaurants are Attracting Employees
QSR Magazine featured an article from FBR's CEO Eric Stites highlighting how restaurant franchises are focusing on culture and soliciting employee feedback to differentiate themselves.
7 Creative Ideas to Help Franchisees Overcome Staffing Challenges
Hiring and keeping businesses staffed is clearly a top challenge for most business owners, and franchisees are no exception. Here are seven tips for helping franchisees overcome staffing challenges by creating a “culture” mindset to differentiate themselves as an employer of choice.
How to Launch a Culture Club in Your Franchise System
Kristin Kidd, Director of Operations at The Lash Lounge, explains how her team identified ways to strengthen their corporate culture, and got their franchisees to focus on culture in their own organizations as well, to mitigate post-Covid hiring woes.
A Newcomer’s Take on Franchising: Perspectives from the Multi-Unit Franchising Conference
FBR Client Consultant Courtney Stillings recaps takeaways from franchise leaders about the future of franchising from the 2021 Multi-Unit Franchising Conference in Las Vegas.
How Fibrenew Harnesses the Power of Third-Party Validation
Learn how Fibrenew uses their recognition as an FBR award-winner to grab the attention of candidates and, in turn, how they use that third-party validation as a powerful tool to educate candidates about what to expect.
Franchise Talent War: Which Brands Will Win and Which Will Be Left Behind?
FBR's new study of employee engagement in the franchise sector reveals key insights about corporate franchise roles, including compensation, satisfaction and productivity.
How Franchisee Satisfaction Helped Save Restaurants During the Pandemic
The pandemic has been a game-changer for restaurants, but what we’ve learned is that one of the biggest factors why some food franchises succeeded and why others failed during COVID has been largely ignored.
Experts Share 20 Franchise Operations Missteps That Hurt Your Brand
Franchise suppliers weigh in on the 20 biggest mistakes franchisors make when it comes to franchise operations, from training & support to franchisee relations, to field visits.
The Future of Franchise Field Support
After more than a year of remote work, operations teams found alternative ways to support their franchisees. Now, as we return to in-person visits, franchise ops teams are tasked with deciding what support changes are worth keeping and how they can continue to find new ways to increase value to their franchisee network.
Why Franchisee Satisfaction Is the Number 1 Driver for Kitchen Solvers
In this conversation with Kitchen Solvers' Zach Nolte he explains how they use FBR’s survey to put quantifiable metrics around franchisee satisfaction, and use the survey data to show their franchisees that they are listening and making changes based on their feedback.
The 3 Things Keeping Franchise Operations Leaders Up at Night
Franchise operations leaders are facing new and different challenges as we emerge from the pandemic. It's no surprise that labor issues top the list for many, but that's not the only one. FBR held a recent roundtable event where operations execs shared some of the things that keep them up at night - and what they're doing about them.
The 3 Biggest Franchise Development Challenges for 2021
Many franchise brands are experiencing full pipelines that led to faster growth in 2020 and 2021, but others are struggling to find candidates to continue growing the brand. Here are the strategies to generate growth that franchise development leaders shared at FBR's recent roundtable event.
How PuroClean Captures the Enthusiasm of Franchisees and Turns It into Opportunity
Tim Courtney, VP of franchise development for PuroClean sat down with FBR to talk about the opportunity he saw when he first joined the team to capture the enthusiasm of PuroClean’s owners and turn that into an advantage on both the development and operations sides.
Two Men and a Truck Succeeds Where Other Franchise Companies Fail
Randy Shacka, president of Two Men and a Truck talked with FBR about how they deliver on satisfaction, trust, and values by being intentional and building strong relationships.
Top 3 Secrets to Innovative Franchise Social Media
Creating an impactful social presence is very often tucked into the “nice to have” category, when in actuality, it should be a must for any franchise that wants to grow. Learn how to instantly improve your outcomes by implementing these three easy, innovative social media strategies.
The Top 5 Drivers of Franchise Performance [New Research]
How - and where - can you make the biggest impact on overall franchise performance? Our latest research identified the 5 key areas that have the most significant impact.
How Cruise Planners Continued to Grow Despite a Travel Industry Standstill
The travel sector took a major hit during the pandemic, but that’s not stopping Cruise Planners. Founder & CEO Michelle Fee shares how pent-up demand for travel combined with innovative support strategies are creating opportunity.
Putting Others First Is What Puts Visiting Angels on Top
Visiting Angels Vice President David Ritterling talks with FBR about why building a system of people who love people translates into a winning business model.
5 Ways to Protect Your Franchise Investment
Franchisee satisfaction is a primary leading indicator of current system health and a predictor of future performance and long-term system growth. If the brand you’re investing in doesn’t provide you with recent, detailed, third-party research on their franchisees’ satisfaction, it could be a red flag.
Franchise Advisory Councils: Pros and Cons
What are the pros and cons of a Franchise Advisory Council? Learn the risks and benefits when considering implementing an FAC in your franchise system.
Why Just Between Friends Went From Doing a Free Survey to Buying the Results
Co-founder and president Shannon Wilburn recalls the “a-ha” moment when she realized she was missing out on the goldmine of data in her FBR survey.
What Pet Supplies Plus Gets from FBR That They Can’t Get Anywhere Else
As part of our ongoing series highlighting our Top Franchises, FBR asked Pet Supplies Plus Franchise Development Specialist Christine Schultz some questions to uncover what it is that makes Pet Supplies Plus a best-in-category brand.
Want to Boost Franchisee Survey Participation Rates? Take a Lesson from Tropical Smoothie Cafe
Franchisors often ask us how they can encourage their franchisees to participate and boost survey participation rates. We recently unearthed this 2019 video of Charles Watson, CEO of Tropical Smoothie Cafe, inviting his franchisees to take our survey, and we couldn’t help but share!
How the #1 Rated Education Franchise Uses Franchisee Satisfaction Data to Get Better Every Year
Dennis Maple, president and CEO of Goddard Systems, Inc., explains how they use their annual FBR franchisee satisfaction survey to baseline against competitors as well as their own goals for success.
How Christian Brothers Automotive Has Changed the Way They Do Business Using Franchisee Satisfaction Data
Christian Brothers Automotive president Donnie Carr shares how their FBR survey results inform strategic planning throughout the organization from operations to development to franchisee support and franchise culture.
Franchise Development Marketing in a Post-COVID-19 World
If you cut your franchise development marketing budget last year, it’s time to pump it back up to pre-pandemic levels. If you have franchise candidates stuck in the pipeline, here are five proven tactics to nurture those leads.
Franchisee Vision Plans: The Most Effective Tool You’re NOT Using
Most franchise companies have a crystal clear vision of where they want to go. But the mistake many franchisors make is not requiring their franchisees to have their own vision. Implementing a franchisee vision plan program is the most effective way to set expectations and align franchisees’ goals with the goals of the organization. Learn how to start putting vision plans to work in your organization with these free resources.
5 Things You Need to Know Before Surveying Franchisees
Whether this is your first time reaching out to formally measure franchisee satisfaction and feedback, or you’re planning for your next annual survey, there are a few simple things you should know first.
Why MaidPro’s Satisfaction Awards Are a #1 Selling Point
We talk with Maddi Park of MaidPro as part of our ongoing series highlighting the 2021 Franchisee Satisfaction Award winners. Maddi discusses how they make franchisee satisfaction data an integral part of their franchise marketing strategy.
The 4 Most Important Things Franchise Leaders Can Do for Their Employees
What can franchise leaders do to keep employees engaged while the workplace and workspace continue to evolve through the pandemic? Learn the four things franchise franchise organizations should be doing for their employees to increase engagement in the COVID-19 world.
Why Soccer Shots Asked Franchisees for Feedback During the Pandemic Shut Down
Justin Bredeman, CEO of Soccer Shots, talks with FBR about why they were committed to surveying franchisees amidst the challenges of the pandemic, how they used the survey data to identify areas for improvement and measure performance, and the post-pandemic outlook.
Employee Satisfaction vs. Employee Engagement: What’s the Difference?
Your employees may be satisfied with their day-to-day roles, but they might not be engaged. Understand the difference between employee satisfaction and engagement - and why it matters.
How TeamLogic IT Adapted Their Franchisee Support Model to Achieve Significant Network Sales
As part of FBR’s ongoing series spotlighting 2021 Franchisee Satisfaction Award Winners, FBR talked with Team Logic IT’s president Dan Shapero about strengthening franchisee relationships, adapting franchisee support during the pandemic, and how they have continued to generate demand for the brand in terms of new store sales, new store awards, and territory expansion.
How Payroll Vault Measures Success Using Franchisee Satisfaction
In our continuing series spotlighting our 2021 Best-in-Category Franchisee Satisfaction Award Winners, Payroll Vault president & CEO Sean Manning talks with Nicole Dudley, Director of Client Relations at Franchise Business Review, about the “hypertransformation” in business over the past year, as well as how they use their survey data to drive goal-setting and measure success.
Attn: Smart CEOs
The pandemic disrupted many businesses - some struggled to survive while others were able to drive innovation. So where does that leave franchise CEOs who are committed to the health of their system? Implementing these three strategies with a critical focus on people is crucial for success.
How FASTSIGNS Uses Continuous Feedback From Franchisees to Drive Innovation and Growth
FASTSIGNS' Mark Jameson talks with FBR about why franchisee satisfaction is one of the four key pillars of FASTSIGNS mission, how they use FBR’s data to bring in high quality candidates who are aligned with their culture, and how the pandemic drove rapid innovation in their business.
Boosting Franchisee Soft Skills to Get Hard Results
Getting franchisees to their "point of clarity" can turn around underperforming franchisees and drive greater system performance overall. Scott Greenberg, author of The Wealthy Franchisee, shares how to get franchisees into the right mindset to boost performance, increase satisfaction and grow your brand.
Why Your Franchisees Will Love a Survey, and You Will Too
In most companies, employees have an annual performance review. When done properly, it creates a powerful feedback loop and an opportunity for positive change. In franchising, an annual satisfaction survey offers similar benefits. If you're using on of these common excuses not to survey your franchisees on a regular basis, find out why you could be putting your system at risk.
Lessons from Peloton for Franchising
Peloton’s “Together we go far” slogan encapsulates a culture and strategic growth that most franchise systems (and all businesses) strive for. Community isn’t something you can force to happen, but Peloton seems to have fostered something special, and a lot of that could be applied to our own organizations.
5 Roadblocks to Employee Engagement
Employee engagement is important to the success (or survival) of an organization, and while it’s become increasingly hard to foster engagement when some (or all) of your team is remote, it’s also more important than ever in helping to retain your top talent.
How NextHome Skyrocketed to the #1 Ranking Franchise for Franchisee Satisfaction
James Dwiggins, CEO of NextHome, talks with FBR about how their focus on caring and support enables them to maintain franchisee satisfaction amidst explosive growth, how their company culture guides strategic decisions, and the outlook for the real estate industry during COVID.
21 Franchising Predictions for 2021
What does the future hold for franchising? We asked some of the thought leaders in franchising to look into their crystal balls and reveal their predictions for 2021.
8 Do’s and Don’ts of Content Marketing
Sponsored content can be a highly effective tactic to capture the attention and build awareness of your brand - when crafted effectively. If you’re thinking about adding it to your marketing strategy, follow these do’s and don’ts for writing sponsored content that performs well.
How Streamline Brands Improved the Quality (and Quantity) of Franchisee Feedback
Learn how Streamline Brands uses FBR’s survey to build trust, drive strategic planning, and attract investors in this Q&A with co-founder and COO Paul Gerrard.
10 Ways to Combat Franchisee Disengagement
Franchisees typically tend to disengage somewhere around five years into the business. Follow these 10 tips to keep your franchisees satisfied and engaged long term, and drive growth for your system.
Franchise Buyers Increasingly Care About Franchisee Satisfaction
All franchise buyers do varying degrees of due diligence before investing in a brand. The difference is that today more and more prospective franchisees are looking at franchisee satisfaction data in addition to financial benefits, lifestyle, and the training and support they’ll receive. See what current franchisees have to say about franchisee satisfaction as a key factor in choosing a franchise.
What Candidates Look for When Choosing a Franchise
New franchisees discuss their franchise research process, what they looked for in a franchise and how Franchise Business Review’s satisfaction reports led them to Wild Birds Unlimited.
Franchise Culture: What Separates the Best From the Rest
Why Emerging Brands Need to Make Building a Positive Culture a Top Priority We have spent the last 15 years [...]
The Future of Franchisee Onboarding and Training
Virtual onboarding and training may be here to stay post-COVID. Here's a look at the 4 major challenges that poses for franchisors and recommendations for overcoming them.
Franchisors: The Parents Are Not Okay
Working parents are essentially juggling being the teacher, principal, custodian and lunch lady - in addition to their full-time jobs. Franchisors may not be able to alleviate the anxiety working parents are experiencing as the pandemic continues to wreak havoc on schedules and child care responsibilities, but here's what they can do to support them.
5 Social Media Tips for Franchise Marketing in Q4 2020
Social Joey's Jack Monson offers 5 tips to help franchise marketers maximize their social media strategy to grow their brands as we close out 2020.
3 Reasons You Should Attend the 2020 MOD Conference
Michelle Rowan, president & COO of Franchise Business Review, is part of this year’s planning task force and the emcee for the Operations program at the IFA's Marketing, Operations & Development (MOD) Virtual Conference. She talked recently about the highlights of the event and what franchisors will take away.
Franchise Culture in 2020 Is Different – Like Everything Else
While some franchise brands were able to continue to thrive through the events of 2020, many have had to lay off or furlough employees and/or had franchisees whose businesses didn’t survive - all of which can also take a toll on franchise culture. It’s more important now than ever before to assess your company culture and take steps to fix the parts that are broken. These 12 steps can help you get started
Stories of Success: FBR Talks with Female Franchise Leaders
Listen to inspiring stories from two of franchising's most inspiring female leaders in the Her Success podcast series from the Women's Franchise Committee.
Franchisor Spotlight: Pinch A Penny
Michelle Rowan, president & COO of FBR, recently sat down with Michael Arrowsmith, Chief Development Officer of Pinch A Penny, a pool retail, service and repair franchise, to talk about their culture, what candidates are looking for when researching potential franchise investments, the recession, growth outlook, and training and support for franchisees.
6 Things Private Equity Investors Need to Know About Franchising
More private equity firms have turned their focus to potential investments in franchising, and with the impact of Covid-19 it’s likely we will see even more consolidations and purchases in the next year. Here are six things private equity investors need to know before acquiring a franchise brand.
6 Ways to Attract More Multi-Unit Franchisees and Close the Deal
What’s always been common practice in food franchising—requiring franchisees to commit to opening multiple units as part of their franchise agreement—is now becoming common outside of food. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement. Here are six tips for attracting multi-unit franchisees and ensuring your system is set up for success.
5 Ways Franchise Leaders Can Support Employees and Franchisees in the Fight Against Racism
With protests continuing across the country, it’s clear we need systemic change to end racism. Franchising is positioned to lead the way by supporting franchisees and employees. Here are five ideas we’re sharing from what we’re reading and hearing from people in our industry.
Cultivate a Data-Driven Organization from the Top Down
When you survey your franchisees, it's critical to share it with your entire executive team if you want to truly cultivate a data-driven mindset in your organization. The insights we collect on our surveys can help every team in your organization identify priorities, track their progress and meet their goals. Find out how each of your teams can benefit from having FBR walk them through your data together.
10 Myths About Franchisee Surveys Debunked
Over the past 15 years we've worked with more than 1,100 franchisors who understand the value of franchisee surveys, but we’ve also encountered many who buy into myths and misconceptions that simply don’t hold water. Here, we separate fact from fiction.
Two-Way Communication: Making Sure Employees and Franchisees Are Heard During the COVID-19 Crisis
Most of us are aware that communicating - and communicating quickly and often - is critical in times of crisis. But while most of us are focused on outbound communication to employees, franchisees and customers, it’s important not to lose sight of the fact that communication is a two-way street. Learn how to ensure you have a plan for franchisees and employees to communicate their needs and concerns to you.
The ROI of Franchisee Satisfaction Surveys
Franchisee satisfaction is a primary indicator of long-term system growth and success in measuring the health of any franchise system, but if you're wondering what the ROI of franchisee satisfaction surveys is, read on for 8 ways you'll get a return on your investment of time and money - and drive franchise system growth.
Vulnerability: 3 Personal and Professional Takeaways from Brené Brown
FBR's president Michelle Rowan shares her three personal takeaways from Brené Brown on vulnerability, as well as how they apply to franchising.
Smart Ideas Project 2020: The Path Forward from COVID-19
Like other businesses across the country and the world, franchises have had to get creative in how they deliver their products and services - from implementing curbside pick-up to going entirely digital to completely changing priorities - basically overnight. We asked them to share their Smart Ideas for getting it done and here's what they told us.
How to Implement Franchise Peer Performance Groups
Franchisors frequently implement new programs with the intention of adding value for all (or most) of their franchisees, but oftentimes, it’s hard to create programs that impact the more experienced, high-achiever franchisees in your system who have already figured out how to be successful. Franchise peer groups, however, can inspire and motivate all franchisees, including those already successful and mature franchisees, and give them the tools to take their businesses to an even higher level.
Maintaining and Rebuilding Company Culture During and Beyond COVID-19
Many leaders are trying to adapt to running teams and their businesses remotely. How can you maintain, or create a remote culture while everyone is online instead of in-person? And how do we rebuild culture when remote workers return to the office? Consider these ideas for creating or maintaining company culture while working remotely during COVID-19 and how to rebuild culture after returning to the workplace.
Caring for Your Business, Yourself and Others During COVID-19
Here at Franchise Business Review, we talk about ways we can contribute to supporting the franchise industry during COVID-19. With our Smart Ideas Project, we want to collect and share more ideas that are working in this crazy time - I hope you’ll share yours. We plan to share these ideas that might help support or inspire others as we look for ways to protect or pivot our businesses.
COVID-19 Franchise Resources
Within days of COVID-19 becoming a health and economic crisis, numerous organizations and companies made resources available to provide assistance and forums to connect us and guide us through this. To make them easier to access, we’ve compiled a list of the COVID-19 franchise resources we’ve come across. The list is not exhaustive and we are updating as more resources become available.
3 Simple Steps to Building in Transparency (and Keeping Franchisees Satisfied)
Learn three steps you can take to build in transparency to keep existing franchisees satisfied and engaged, and attract new franchisees to your brand.
Top Tips for Recruiting Franchise Employees on Social Media
Social media expert Karen Spaeder of Rallio shares four proactive strategies for recruiting franchise employees using social media to fill open positions more quickly with the best job candidates.
Innovation, Technology and Food Franchising: Stats to Know in 2020
Where are food franchises headed? We take a look at the data and trends affecting the success of the food franchise sector and how it compares to other sectors. Here are the food franchise stats you need to know.
Creating a Culture of Growth
Franchise Update's Leadership and Development Conference is a must-attend event. In case you missed it, FBR president Michelle Rowan shares the four major takeaways from the event on how to create a culture of growth in your organization.
What’s Keeping Franchise Operations Up at Night?
What are the biggest challenges facing franchise operations teams? FBR's president Michelle Rowan joined over 175 operations leaders and had a unique opportunity to facilitate two days of discussion around where their focus is and the best practices they're using to overcome obstacles.
3 Tips to Earn Franchisee Buy-In on Your Social Media Strategy
Learn how to get franchisees on board with your social media strategy - and increase satisfaction and support - using these tips from social media guru, Karen Spaeder of Rallio.
Coaching for the Franchisee Lifecycle: Meeting Your Franchisees Where They Are
One of the biggest challenges of the franchisee lifecycle is keeping tenured franchisees engaged. Join us at the IFA's Franchise Operations Conference this fall to learn how successful franchisors are using franchisee satisfaction data to make continuous improvements to their training and support to break franchisees out of their performance plateaus.
Franchisee Satisfaction as an Operations KPI
There is no metric that better predicts success or foreshadows issues within a system than the sentiment of its franchise owners. Measuring and managing franchisee satisfaction is the best way to build a system in which everyone wins.
357 Audit Questions to Turn Your Compliance Check into a Support Tool
Do your franchisees feel supported during compliance checks? Most franchisors will say “no”. But it doesn't have to be that way! FranchiseBlast has collected 357 franchise audit questions from top franchisors to help you "audit your audit" and elevate the compliance check from an exercise in “catching” franchisees doing something wrong, to “coaching” them to make the business be its best.
How to Use Social Media to Attract Franchise Candidates
Social media has become an indispensable tool in franchise recruiting, with more and more franchise organizations using social platforms to attract new franchisees. With the ability to hone in on the exact type of operators they want to bring on board, franchise organizations are able to save time looking for the right qualified candidates. Meanwhile, prospective franchisees are using social media to research brands. Learn best practices for using social media not just to build brand awareness, but to attract and qualify franchisees.
This 4th Is a Good Time to Remember Positive Results Come from Listening with Respect (part II)
As we celebrate this fourth of July, FBR's president Michelle Rowan reflects on the freedoms we enjoy and the value of listening to and carefully considering the opinions of others in our communities, families, even our franchise systems, in order to drive positive change.
Innovation in Franchising: How Any Lab Test Now Is Seizing Opportunity in the Healthcare Sector
FBR sat down with Any Lab Test Now to talk about how they have seized a unique position in the healthcare consumerism sector and their approach to innovation in franchising, particularly when it comes to franchisee support.
Top Considerations for Transferring a Franchise Business
Even before franchisees commit to buying into your system, they need to have an exit plan in place. This article explains what franchisees need to consider when transferring a franchise business and the steps they should take when building a succession plan.
How an Emphasis On Building Lasting Relationships Has Made Home Instead the #1 Senior Care Franchise
In this Interview with Jeff Huber, President & CEO of Home Instead Senior Care, he talks with FBR about the deeply personal experience that led to the inception of Home Instead and continues to guide their business philosophy.
The Gender Pay Gap Is Real
FBR’s newly released Franchising@WORK study found that franchise salaries for women are lower than men, especially at the mid-level management and C-Suite levels. The question is why? FBR’s president Michelle Rowan explores some theories that may be contributing factors.
How Office Pride Commercial Cleaning Services Is Using Podcasts in Training
Wouldn’t it be nice if your training sessions were available whenever you had the time to listen – maybe when you’re stuck in traffic or working on mundane tasks? Welcome to the age of podcasts. Learn how Office Pride Commercial Cleaning is using podcasts to help franchisees be more successful by providing training and support - when and where it fits their schedule.
Got Satisfaction?
FBR’s CEO Eric Stites provides an inside look at employee satisfaction in the franchise sector in the latest issue of Franchising World. Find out which employees are least satisfied, where the biggest pay gaps exist, and the risks posed by Gen Z.
Be Notorious: What We Can All Learn from RBG on International Women’s Day
Celebrate International Women's Day with three simple, yet profound ideas gleaned from the legendary Ruth Bader Ginsburg. Franchise Business Review's President and COO, Michelle Rowan, explores lessons learned from the feminist icon, the value of women in her personal life and their role in the industry.
12 Days of Holiday Reading to Get You Motivated and Inspired
It’s the season of giving, and while a partridge in a pear tree would be nice, we thought a list of our 12 favorite books would be a tad more practical. The team at FBR compiled this list of the most inspiring and motivating books they’ve read this year so we could share them with you.
Takeaways from the 2018 Star Awards
Each year, Franchise Update invites franchise brands to compete in the Star Awards, which recognize franchising’s top sales teams at the annual Franchise Leadership and Development Conference. Find out which of the winning brands excelled in franchisee satisfaction and what the research revealed.
Content Marketing for Franchises: The 3 Most Common Challenges and How to Overcome Them
It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.
eBook: The CEO’s Guide to Creating and Maintaining a Positive Culture in Franchising
Despite it's critical importance, culture is frequently overlooked by leadership. This eBook examines the three foundational components of a positive franchise culture—and provides practical advice for franchise leadership teams for creating and maintaining a culture that leads to greater productivity and profitability.
What Makes a Positive Organizational Culture?
Everyone's talking about organizational culture these days, but it can be squishy topic - hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.
6 Easy Communication Tips for Keeping Franchisee Relationships On Track
While customer service is a mainstay within any business - and especially franchising - so is communications. And like customer service, excelling at communications is often nothing more than getting back to the basics. Learn six basic tips for ensuring effective franchisee communications that lead to stronger franchisee relationships.
Creating a Content Marketing Strategy to Attract More Franchise Candidates
Content is an important piece of a successful marketing strategy; by now, most marketers know this. But in the content age, the internet is flooded with information. As a franchisor, you are not only competing with the other franchise brands in your space, you are competing with all the content producers who are fighting for a spot on page one of Google. So, how do you create a successful content marketing strategy that will attract more candidates?
Best Franchises to Work For?
We're surveying EVERYONE that works in the franchise industry to find out what they think of their job, team, and company. Share your experience with us and help us identify the best places to work in franchising!
5 Must-Have Resources for Emerging Franchise Brands
We’ve pulled together this list of the top 5 must-have resources for emerging brands, full of the best practices we’ve collected over a decade from franchisors who are growing their brands strategically while maintaining a system of highly satisfied (and profitable) franchisees.
Is Your Brand Being Sabotaged?
There’s so much to know and learn as a new franchisee – and so much ‘paper work’ coming down from HQ, that franchisees often get lost in a barrage of paper, rather than focusing on the big picture. That can lead to your franchisees unknowingly sabotaging your brand and their customer satisfaction. Nancy Friedman, President of Telephone Doctor Customer Service Training, outlines five common phrases that can sabotage a business and how to mitigate them.
Operational Excellence: The Driver of Sustainable Franchise Growth
We see so many brands that grow quickly but don’t have the operations support in place to sustain it. Join us in Tampa on September 12 for the IFA's Operations Seminar, where top ranking brands in franchisee satisfaction will share techniques and insight on how to achieve grow your brand strategically through operational best practices.
Franchise Culture as a Foundation for Success
Franchise culture NEEDS to be an operational priority - starting with leadership, but really for everyone in your organization. The challenge is knowing where to start. Join FBR at the IFA Operations Seminar in Tampa this fall to learn the secrets of creating a winning culture from leading franchisors.
How to Convert More Calls to Franchise Applications
Today’s franchise candidates are coming into the development process more educated than ever before, and savvy franchisors understand that the importance of an effective first call with a candidate has never been greater. The good news is that advances in Artificial Intelligence (AI)– specifically phone call speech-to-text and natural language processing – can unlock opportunity from these conversations to improve results in first-call conversion, and carve out a bigger piece of the shrinking pie of qualified candidates.
6 Ways to Differentiate Your Brand with Franchisee Satisfaction Data
With the proliferation of franchises, it can make it even more difficult for a brand to differentiate itself to potential buyers. Franchisee satisfaction is what can set your brand apart. Candidates want to know what it’s like to be part of your system, and when you can show that your franchisees are happy and would do it all over again, you send a powerful message that your brand is committed to their success. Learn six ways to use franchisee satisfaction data to capture more leads and close more deals.
What Your Franchise Broker Needs to Know About Franchisee Satisfaction
Franchise brokers can be an important part of your franchise recruitment strategy, but most franchise brokers are working with a hundred or more brands. So how do you make sure your broker is recommending your brand over others when talking with potential leads? Find out how your franchisee satisfaction data can be the silver bullet to get your broker sending more candidates your way.
Joe Hart of Dale Carnegie Discusses Franchisee Engagement at the 2018 IFA Convention
If you didn't get a chance to catch the closing session at the 2018 IFA Convention, you missed out. Luckily, we have the video. Dale Carnegie's Joe Hart shared how seeing FBR's survey data made regaining franchisees' trust his #1 priority.
How Crunch Fitness Sold 900 Units in 8 Years and Became a Best-in-Category Franchise
FBR’s CEO, Eric Stites, recently talked with Crunch’s CEO and Founding Partner, Ben Midgeley, about fanchisee-franchisor relationships, being “unamazonable”, and creating a culture of listening.
Coaching Underperforming Franchisees: Don’t Make the Mistake Nike Did
Nike made a mistake that cost them billions when they lost their endorsement contract with Golden State Warriors superstar Stephen Curry to Under Armour. Don't make the same mistake Nike did when it comes to your franchisees.
10 Tips and Tricks to Crush Your Franchise Recruitment Goals With Data Storytelling
Sales is all about storytelling: Connecting with your audience on a human level. And while data - cold hard numbers - may not seem like it gives your audience the warm and fuzzies, data is actually a powerful storytelling tool. These tips and tricks will show you how to leverage franchisee satisfaction data at every stage of the sales funnel to meet and exceed your franchise recruitment goals.
How Yogi Bear’s Laser-Focus on Brand Differentiation Made It a Top Franchise
Yogi Bear's Jellystone Park Camp Resorts was named one of Franchise Business Review’s top 200 franchises of 2018. We recently sat down to chat with Jim Westover, VP of Operations, to talk about the franchise’s growth over the past 50 years and how their focus on brand differentiation and franchisee education has been a critical factor in becoming a top choice for franchise buyers.
5 Tactics to Make Discovery Day More Effective
Discovery days are an integral part of every brand’s development process. They are a way to set appropriate expectations and expose candidates to what it’s like to be a part of your franchise brand. Here are five ideas to make your discovery day more effective and make sure the candidates you choose will turn out to be successful franchisees.
Find Your Perfect Franchisee Match
Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.
Franchisee Satisfaction Data as Business Intelligence
Business intelligence is all about using data to make informed decisions for your organization. It applies data analysis to glean actionable insights, identify risks and opportunities, and guide strategic plans. If you’re not collecting franchisee satisfaction data, you’re missing a critical piece of business intelligence. And that means you’re putting your entire system at risk.
How to Use Satisfaction Data as Part of Your Content Marketing Strategy
We all know the adage that “content is king,” but not everyone takes it to heart. Learn three ways you can use franchisee satisfaction data as part of a solid content marketing strategy to bring in more candidates and close deals more quickly.
Highlight Your Franchisee Satisfaction Reviews Online to Influence Candidates
It’s no secret most people read online reviews of a product or service before making a purchase. While most franchisors expect and encourage franchise candidates to contact their existing franchisees as part of the validation process, more and more are starting to realize they need to have reviews of their system online to grab candidates’ interest in the first place.
Monday Motivation: Quotes from Successful Franchisors
Successful franchisors make growing their franchise brand look easy, but it rarely is. How do they do it? For a little inspiration, read advice shared by franchisors at leading brands.
Growing Your Franchise Brand Without Losing Sight of What Matters
The energy behind small, but growing franchise brands is often fueled by the passion, culture, and core values of its founders, staff, and franchisees. As a brand grows, those things tend to get diluted or take a back seat to other priorities. Pulse surveys can help you keep your franchise on track and keep franchisees and corporate staff from disengaging.
How Franchise Brands Use Video to Increase Franchisee Survey Participation
Franchise executives from leading brands share how they have successfully incorporated video into their communications with franchisees to boost participation in their annual franchisee satisfaction surveys.
5 Tips To Help You Close Deals at Franchise Trade Shows
Franchise trade shows continue to prove to be the #1 approach to engaging and establishing relationships with qualified prospects in the franchise industry. They offer franchisors the opportunity to meet face-to-face with thousands of qualified prospects in one location. And now more than ever, prospective franchisees want, and need, to look someone in the eye and discuss their investment options. Learn how to make the most of franchise trade shows and close more deals.
Communication Audit: Think of It as Benchmarking
When was the last time you did a communications audit? Probably too long ago. Strategic communication is a critical component in your organization's ability to reach and exceed business objectives. And just as you would with other key areas of your organization like operations, marketing, and finance, communication must be reviewed, directed, adjusted, and monitored to ensure the best possible outcomes.
Franchisors: Take Franchisee Satisfaction Seriously When It Comes to Valuations
A recent article in the Financial Post pointed out the importance of collecting financial information for franchisees --and having it well-organized and recorded--when it comes to franchise valuations. The same rule applies to franchisee satisfaction.
Franchisee Engagement at Conference: EmployBridge Sets the Tone for Franchise Success
Learn some of the ways EmployBridge has successfully used their annual conference as part of an overall effort to improve and foster franchisee engagement.
eBook: The [Franchise] Happiness Project
If you can commit to focusing on one area to work on each month and embedding it into your corporate culture, you may find that a step-by-step approach to change can end up making a big difference. This eBook lay out 12 best practices you can implement over the course of a year to increase satisfaction and improve productivity.
Vic Ciuffetelli
Vic CiuffetelliCEO, ActionCOACHWhy did you decide to survey your franchisees with FBR? FBR is reputable and has recognition. Did you [...]
Zach Nolte
Zach Nolte President, Kitchen Solvers Did you use any type of survey before FBR’s? If so, was it internal or [...]
Don’t Get Burned On the Back End…Verify Assets on the Front End
Seventy-four percent of franchise executives report that they do not verify assets, yet failing to verify assets before awarding a franchise can put franchisors in an unenviable position. Boefly's David Bassin shares why asset verifications play a critical role in vetting franchise candidates.
Your Secret Weapon for Converting Online Leads into Franchisees
Integrating digital marketing overall development and marketing strategy is a no-brainer. But, did you know your franchisee satisfaction can be a secret weapon for converting prospective franchise buyers?
Chuck Lennon
Chuck Lennon President, TeamLogic IT Did you use any type of survey before this? If so, was it internal or [...]
SPECIAL REPORT: High-Performing Business Development for Franchisors
In this second installment of FBR Research Insights, franchisors share their development challenges and how they’ve addressed them to improve performance. Get practical advice and tools to help you attract better candidates and close more deals with the right franchisees.
For the Win: Coaching Techniques to Boost Franchisee Performance
Effective coaching is a crucial tool for boosting performance. If you want your franchise “team” to take their performance to the next level, these four tips can help you show them how to get there.
10 Things Your Franchise Field Reps Should Be Doing (But Probably Aren’t)
When planned and executed properly, these visits can be a valuable link between the corporate office and your franchisees. Learn 10 things your franchise field reps should be doing to make sure everyone involved--franchisees, field reps, and franchise leadership--are getting the most value from field visits.
Leverage Survey Data to Boost Your Brand’s Culture, Media Presence, and More
Franchisors that lead their sectors proactively seek feedback from franchisees, customers, employees and/or candidates because they understand doing so positively impacts their bottom line. Read on to learn a few ways to leverage survey data that you may not have considered.
FBR President Shares Best Practices for Using Surveys
Listen in to this Boefly webinar to hear FBR President and COO Michelle Rowan and other franchise executives share best practices in franchise surveys.
The Missing Piece of Your Corporate Culture
Franchise brands with strong cultures have extremely high satisfaction and engagement among their franchisees. But cognitive culture is only half the story. Research cited by Harvard Business Review article points out that emotions are central to building the right culture.
Work Keeping You Up at Night? Rest Easy with the 2016 Ops Series
We talk with franchise executives day in and day out about how to improve franchisee satisfaction, and the most common [...]
Top 4 Unorthodox Ways to Promote Your Franchisee Satisfaction
There are some brands that go above and beyond the typical ways we suggest the award be promoted. Here are some of our favorite examples.
Improve Your Franchise Ad Performance by 10 Percent with an FBR “Review Extension”
The new Google Review Extensions option gives you an opportunity to highlight third-party reviews and awards in your ads as well. What better differentiator to highlight than your status as a top-rated franchise opportunity by FBR?
Your Sales Team Is Throwing Away Leads
Research shows that 71% of the leads generated on the Internet are wasted simply because companies wait too long to respond, 46 hours and 53 minutes on average, and sales reps typically make only 1.3 call attempts before giving up and moving on. Learn how to get your sales team converting more leads, faster, with these simple tips.
Young Franchise Brands: Your Franchisees Want Better Tech
Newer, smaller franchise brands typically don’t have a ton of capital, so investment in powerful software platforms can be extremely difficult to finance. At the same time, steady, sustainable growth of the brand depends on franchisees being successful and validating well for interested candidates. So do you invest beyond your means to streamline unit-level and brand growth, or do you stick with inefficient systems until there’s enough capital to spend on better technology?
5 Ways to Prevent A Viral Customer Service “Fail” in Your Franchise
As a franchisor, it can be especially difficult to maintain the highest level of customer service at all your locations since your franchisees have a great deal of autonomy. Here are five key things you can do to protect your brand.
Don’t Cut Corners with Customer Satisfaction
Depending on a particular brand’s needs, “free” can actually carry a much, much larger cost than one of the price-tagged alternatives.
FBR Member Brands Appear on CNBC Program
The segment, part of the Nightly Business Report program, aired on November 11, 2015 and featured interviews with veteran franchisees of both Housemaster and Pinot's Palette, two of the highest rated brands in our 2015 Top Franchises for Veterans guide.
How to Drive Franchise Profits Via Customer Satisfaction
As local business owners, your franchisees are often buried in the day-to-day details of running their businesses—hiring, payroll, sales, customer service—meaning they typically have time to pay attention to customer satisfaction. Make it easy for them by providing them with customer satisfaction data that relates specifically to their location.
10 Things I’ve Learned That Make Working 40+ Hours, 50 Weeks a Year Better
This month I celebrate my 10th anniversary at Franchise Business Review (FBR). I also turned 40 this summer, which seems an ideal time to reflect on what I’ve figured out makes work a place I enjoy going to each morning.
How Three Top Franchises Use Their Franchisee Satisfaction Data
http://vimeo.com/135080066 The data provided by Franchise Business Review gives franchisors a wealth of insights that help them grow their [...]
The Most Important Franchise Operations Tool You May Not Be Using
In June 2015, over 100 franchisors learned how to run their brand more successfully via Franchise Business Review’s 2015 Ops Webinar Series. They benefitted from the insight of 15 respected franchise industry leaders who shared their experiences, expertise, and favorite resources during five online sessions. Throughout the series, one idea kept that regardless of the session topic was...
This 4th is a Good Time To Remember Positive Results Come From Listening With Respect
The fourth of July makes me appreciate how fortunate we are to live in a country where opinions can be [...]
The Perfect Time To Reach Candidates
Search activity ticks up Sunday evening, specifically between 8:00 pm and 11:00 pm ET, as denoted by the brighter red markers in the graphic. It then continues for all of Monday’s typical waking hours, peaking for the day at around 1:00pm ET, when the greatest number of North Americans across the four time zones is taking lunch.
McDonalds Illustrates the Need to Strategically Respond to Franchisee Satisfaction Data
If McDonald’s current relationship with its franchisees is not enough for you to invest in understanding what the majority of your franchisees are happy with and what they are not pleased with, consider the many system-strengthening benefits satisfied franchisees deliver.
How Donatos Became a Top 40 Food Franchise
A few years ago, our company made a decision to conduct our own in-house Franchise Partner Survey. The rationale was [...]
GAINING TRACTION: 5 Steps to Drive Franchise Performance and Profitability
Having a strong culture of transparency is critical for the long-term success of your franchisees and your system as a whole. Franchisees can easily get distracted as their business grows, which will ultimately stall their growth. Being 100 percent transparent as an organization will keep you and your franchisees laser-focused on things that really matter.
3 Ways You Are Wasting Money
Prior to spending the bulk of your budget on advertising, online lead generation, or attending shows to generate interest from potential franchisees, it's crucial to address things your franchisees aren't happy about. Why? Because your franchisees’ feedback can make or break a deal when trying to bring a new franchisee on board.
Getting Franchisees Engaged, Productive and Profitable
Franchise Business Review founder and CEO Eric Stites offers one simple idea to get franchisees engaged, productive, and profitable.
Four Ways to Attract More Multi-Unit Franchisees
Every franchisor wants to attract a “certain type” of franchisee, and lately, the type of franchisee every franchisor seems to want is a multi-unit franchisee. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement.
Franchise Business Review Launches National Search for Top Franchises
Register now for Franchise Business Review's 2015 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction among the country’s most popular franchise brands.
Don’t be a Dummy
No matter how “good” your system is, there’s a little bit of dummy in every organization. If any of these sound like someone you know, now is the time to address it – they could be holding you back from being truly GREAT.
Can Your Candidates Network? Find Out Now
It doesn’t matter if your concept is a soccer camp or a sandwich shop, franchisees spend countless hours “selling” themselves at family functions, after church, even in line at the grocery store. Here's a quick and dirty trick to find out how natural networking is for your franchisees-to-be.
Improve Franchisee Relations One Note At A Time
A common complaint from franchisees is that their franchisor doesn’t listen, the corporate office is out of touch, and they don’t feel part of the larger brand. There are a lot of big picture things you can do to change this, but there’s also one seemingly small thing that can make all the difference: A handwritten note.
Complainers Among Us
There’s no doubt we’ve all worked with a complainer or two—that person who spends all his time griping about a situation rather than doing something to improve it. Complainers may hurt your brand in more ways than you know.
A Picture Says 1,000 Words About Your Business
What do your pictures say about your business?
Let Your Franchisees Teach Your Franchisees
We hear it time and time again: Franchisees learn better from each other. So, when a franchisor has a best practice to share, an improvement to make, or a new process to implement, they get better results when the news is delivered by franchisees.
Long Run Leadership
Being a runner from Boston, I’ve spent a lot of time thinking about what I’d have done if I’d been crossing the finish line at 2:50 p.m. on 4/15/13.
Jimmy John’s Greatest Mistake
The passion of Jimmy Liautuad is palpable. He’s got a big personality, and as he shared at Franchise Time’s Finance and Growth Conference in March, he’s had a great ride as CEO of Jimmy John’s Gourmet Subs—a brand he started back in 1983. But it hasn’t all been roses.
The Five Most Important Things We Learned at IFA
Our team spent most of last week in New Orleans at the IFA Convention, so I asked them to dig out from their beads and give me the best tip they took away from being there. Just like the conference itself, there’s something for everyone in their responses.
The No-Longer-Optional Item 19
You may be able to come up with lots of excuses not to include an Item 19 in your FDD, but the reality is your competitors include it and so should you.
Compete Locally to Succeed Nationally
Local efforts can have a big impact on a franchise system as a whole, including its unit profitability, storewide sales, and overall brand growth. If you’re not already, you may want to consider what (or who) is actually driving your local efforts.
Item 19: Uncluttering the Debate
It’s no secret that the Item 19 is a hot-button issue in franchising. While the majority of experts vote in favor of it, there are still many who argue that an Item 19 is not absolutely necessary. Who's right?
The Best Conference Tip I’ve Ever Gotten
The best conference tip I’ve ever gotten was from Susan Black-Beth at the IFA Leadership Luncheon in February. I always walk away from conferences with a few (soon-to-be-forgotten) great ideas, but Susan’s hit home and I’ve been thinking about it—and working on it—ever since.
Would You Trust You?
If by some unlikely twist of fate, you were instantly transplanted from the home office to ownership of your own franchise unit, how would you feel about the direction of the company? What thoughts would be crossing your mind as you read the latest memo from the executives? Would you trust you?
Your Franchise Is Social, Even if You Are Not
Social media is a funny thing. In the business world – and perhaps more so in the franchising world – [...]
The Silent Killer
A few months ago, I wrote about complainers and their negative effect on a franchise brand. Since then, I’ve been [...]
Survey Spotlight: FASTSIGNS
Catherine Monson and Mark Jameson of FASTSIGNS discuss the benefits of surveying franchisees with a third party. Did you use [...]
Survey Spotlight: MOOYAH
MOOYAH CEO Alan Hixon discusses his franchisee satisfaction survey and the importance of treating franchisees like customers. Did you use [...]
What Your Franchisees REALLY Want (and Expect)
Eric Stites (our fearless CEO) moderated a franchisee panel at the Faegre event earlier this month and it seemed to [...]
Franchise Business Owners Provide Their Views on Tax Reform
With the shadow of tax overhaul looming, the International Franchise Association and Franchise Business Review asked franchise executives to weigh in on several pending tax proposals and comment on tax reform in mid-October 2011. More than 400 franchisors and franchisees took part in the study, which uncovered the following key findings.
Franchise Leaders Speak Out: Strategies for Building Strong Franchisee Relations
It’s no secret that good franchisee relations lead to franchisee satisfaction, which leads to generally strong businesses. Satisfied and engaged [...]