• FBR Franchisee Satisfaction Awards Video

What It Means to Be an FBR Award Winning Brand

By |2021-01-12T13:39:05+00:00January 12th, 2021|Resources, Videos|

Being named a 2021 Top Franchise is an objective, third-party endorsement of the franchise brands that have stepped up to provide EXCEPTIONAL support and leadership during the crises this year. Watch now to see what it means to be an FBR Franchisee Satisfaction Award Winner.

The Grinches In Your Franchise System

By |2020-12-15T17:13:57+00:00December 15th, 2020|Uncategorized|

The shopping season has officially commenced, and whether you’re a Black Friday warrior or more of a last-minute, better-under-pressure shopper, the buying experience can fuel your holiday excitement or suck all the joy out of the process. The same goes for franchise candidates in the validation process. Get the intel you need to make the franchise buying experience something to celebrate.

Virtual Franchise Event Round Up

By |2020-09-09T11:51:32+00:00September 9th, 2020|Uncategorized|

Now that we know most of us won’t be back together until 2021, how do we stay sharp and find new ideas and connections in franchising? If you’re looking for something that goes above and beyond just a web conference, these are some virtual events worth checking out.

  • multi unit franchisee

6 Ways to Attract More Multi-Unit Franchisees and Close the Deal

By |2020-06-26T13:36:50+00:00June 26th, 2020|Uncategorized|

What’s always been common practice in food franchising—requiring franchisees to commit to opening multiple units as part of their franchise agreement—is now becoming common outside of food. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement. Here are six tips for attracting multi-unit franchisees and ensuring your system is set up for success.

  • paper ship leading fleet

Cultivate a Data-Driven Organization from the Top Down

By |2021-02-10T13:47:50+00:00June 5th, 2020|Uncategorized|

When you survey your franchisees, it's critical to share it with your entire executive team if you want to truly cultivate a data-driven mindset in your organization. The insights we collect on our surveys can help every team in your organization identify priorities, track their progress and meet their goals. Find out how each of your teams can benefit from having FBR walk them through your data together.

  • Piggy bank with hourglass

The ROI of Franchisee Satisfaction Surveys

By |2020-05-28T14:31:12+00:00May 28th, 2020|Uncategorized|

Franchisee satisfaction is a primary indicator of long-term system growth and success in measuring the health of any franchise system, but if you're wondering what the ROI of franchisee satisfaction surveys is, read on for 8 ways you'll get a return on your investment of time and money - and drive franchise system growth.

  • attracting candidates with social media

How to Use Social Media to Attract Franchise Candidates

By |2020-10-23T18:30:47+00:00July 23rd, 2019|Uncategorized|

Social media has become an indispensable tool in franchise recruiting, with more and more franchise organizations using social platforms to attract new franchisees. With the ability to hone in on the exact type of operators they want to bring on board, franchise organizations are able to save time looking for the right qualified candidates. Meanwhile, prospective franchisees are using social media to research brands. Learn best practices for using social media not just to build brand awareness, but to attract and qualify franchisees.

  • entrepreneurial nonprofits

Forget the Stuff and Give a Gift that Matters

By |2018-12-19T08:41:08+00:00December 19th, 2018|Uncategorized|

Looking for a way to give back this holiday season AND help inspire others to take the leap to realizing their potential as successful business owners? Consider donating to one of these entrepreneurial nonprofits.

  • Star Awards

Takeaways from the 2018 Star Awards

By |2021-02-16T14:35:43+00:00December 5th, 2018|Uncategorized|

Each year, Franchise Update invites franchise brands to compete in the Star Awards, which recognize franchising’s top sales teams at the annual Franchise Leadership and Development Conference. Find out which of the winning brands excelled in franchisee satisfaction and what the research revealed.

[FREE PLANNING TOOL] Research Supplier Checklist

By |2018-11-08T10:32:04+00:00November 8th, 2018|Uncategorized|

This handy checklist is a free tool to help you compare the services and benefits of survey providers - either internal or third-party - to make sure you’re getting the most for your investment of time and money.

  • content marketing

Creating a Content Marketing Strategy to Attract More Franchise Candidates

By |2021-01-27T20:40:14+00:00October 2nd, 2018|Uncategorized|

Content is an important piece of a successful marketing strategy; by now, most marketers know this. But in the content age, the internet is flooded with information. As a franchisor, you are not only competing with the other franchise brands in your space, you are competing with all the content producers who are fighting for a spot on page one of Google. So, how do you create a successful content marketing strategy that will attract more candidates?

  • franchise development

Development Drought? Tap into a New Well of Qualified Leads

By |2021-01-26T23:23:55+00:00August 13th, 2018|Uncategorized|

Unemployment rates have dipped to some of the lowest we’ve seen in nearly two decades, which means the stream of franchise candidate leads is slowing to a trickle at the same time many brands are hoping to accelerate development to keep up with customer demand. With franchisors all competing for a limited number of candidates, development teams need to get creative to find new leads. Try some of these out-of-the-box ideas.

4 Franchise Development Budget Planning Mistakes to Avoid

By |2021-01-26T23:23:33+00:00July 23rd, 2018|Uncategorized|

Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.

The Tipping Point: Best Practices for Closing Franchise Deals

By |2020-11-11T19:24:19+00:00July 6th, 2018|Resources, Webinars|

You’ve nurtured ideal franchisees all the way through the sales pipeline; now all that’s left is to sign on the dotted line. This webinar will take you through practical strategies for closing franchise deals, including using discovery days and shadow programs, why you should reveal the good AND the bad to candidates, tools (checklists, templates, FAQs) to speed up validation, and how to deal with candidates who sabotage the validation process.

Wooing the Sophisticated Multi-Unit Franchisee

By |2020-11-11T19:24:31+00:00July 6th, 2018|Resources, Webinars|

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.

  • lead generation

Attracting Better (Not More) Candidates: Finding the Right Franchisees

By |2020-11-11T19:24:44+00:00July 6th, 2018|Resources, Webinars|

Everyone wants more leads, but increasing the number of leads coming in doesn’t do you any good unless they’re quality leads. Listen to franchise development experts share their experience about what works best, tactics for marketing your brand to candidates, how to get more referrals, and how to convert more leads by being transparent throughout the sales process.

  • increase call conversion to franchise applications

How to Convert More Calls to Franchise Applications

By |2020-10-23T18:29:33+00:00June 5th, 2018|Uncategorized|

Today’s franchise candidates are coming into the development process more educated than ever before, and savvy franchisors understand that the importance of an effective first call with a candidate has never been greater. The good news is that advances in Artificial Intelligence (AI)– specifically phone call speech-to-text and natural language processing – can unlock opportunity from these conversations to improve results in first-call conversion, and carve out a bigger piece of the shrinking pie of qualified candidates.

6 Ways to Differentiate Your Brand with Franchisee Satisfaction Data

By |2020-10-23T18:32:28+00:00May 18th, 2018|Uncategorized|

With the proliferation of franchises, it can make it even more difficult for a brand to differentiate itself to potential buyers. Franchisee satisfaction is what can set your brand apart. Candidates want to know what it’s like to be part of your system, and when you can show that your franchisees are happy and would do it all over again, you send a powerful message that your brand is committed to their success. Learn six ways to use franchisee satisfaction data to capture more leads and close more deals.

  • franchise broker shaking hands to close deal with franchise buyer

What Your Franchise Broker Needs to Know About Franchisee Satisfaction

By |2021-02-17T17:43:51+00:00May 17th, 2018|Uncategorized|

Franchise brokers can be an important part of your franchise recruitment strategy, but most franchise brokers are working with a hundred or more brands. So how do you make sure your broker is recommending your brand over others when talking with potential leads? Find out how your franchisee satisfaction data can be the silver bullet to get your broker sending more candidates your way.

  • Discovery Days tips

5 Creative Ideas for Discovery Days

By |2020-11-11T19:28:45+00:00April 2nd, 2018|Resources, Videos|

Discovery days are an integral part of every brand’s development process. FBR's President & COO Michelle Rowan shares shares the top five creative ideas shared by leaders from: Smoothie King, Mathnasium, College Hunks Hauling Junk, Right at Home, and InXpress in FBR's Development Webinar Series.

  • franchise recruitment

10 Tips and Tricks to Crush Your Franchise Recruitment Goals With Data Storytelling

By |2018-02-13T09:57:01+00:00February 13th, 2018|Uncategorized|

Sales is all about storytelling: Connecting with your audience on a human level. And while data - cold hard numbers - may not seem like it gives your audience the warm and fuzzies, data is actually a powerful storytelling tool. These tips and tricks will show you how to leverage franchisee satisfaction data at every stage of the sales funnel to meet and exceed your franchise recruitment goals.

  • discovery day tactics

5 Tactics to Make Discovery Day More Effective

By |2017-11-20T10:55:12+00:00November 20th, 2017|Uncategorized|

Discovery days are an integral part of every brand’s development process. They are a way to set appropriate expectations and expose candidates to what it’s like to be a part of your franchise brand. Here are five ideas to make your discovery day more effective and make sure the candidates you choose will turn out to be successful franchisees.

  • franchise leads

Find Your Perfect Franchisee Match

By |2017-10-10T12:01:26+00:00October 10th, 2017|Uncategorized|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

  • Two Men and a Truck Franchise

Recruiting Franchisees from Within

By |2020-11-11T19:34:26+00:00September 28th, 2017|Case Studies, Resources|

TWO MEN AND A TRUCK views recruiting franchisees from within as an extension of its core purpose, which is to move people forward. President Randy Shacka shares his best practices for growing and building the brand through its corporate staff and employees of existing franchisees.

  • franchise leads

Quiz: Find Your Perfect Franchisee Match

By |2020-11-11T19:36:03+00:00September 12th, 2017|Resources, Tools and Templates|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

  • Michelle Rowan, Franchise Business Review

Data Sharing as the New Franchise Industry Standard

By |2020-11-11T19:36:55+00:00August 18th, 2017|Resources, Videos|

Franchise candidates today expect transparency. They want access to data early on when researching franchise opportunities. In under five minutes, FBR President & COO Michelle Rowan shares TWO tips for leveraging franchisee satisfaction data online to give candidates the information they expect - AND speed up your development efforts.

  • franchisee satisfaction reviews

Highlight Your Franchisee Satisfaction Reviews Online to Influence Candidates

By |2017-08-14T08:50:46+00:00August 14th, 2017|Uncategorized|

It’s no secret most people read online reviews of a product or service before making a purchase. While most franchisors expect and encourage franchise candidates to contact their existing franchisees as part of the validation process, more and more are starting to realize they need to have reviews of their system online to grab candidates’ interest in the first place.

  • franchise trade shows

5 Tips To Help You Close Deals at Franchise Trade Shows

By |2020-10-23T18:31:19+00:00April 17th, 2017|Uncategorized|

Franchise trade shows continue to prove to be the #1 approach to engaging and establishing relationships with qualified prospects in the franchise industry. They offer franchisors the opportunity to meet face-to-face with thousands of qualified prospects in one location. And now more than ever, prospective franchisees want, and need, to look someone in the eye and discuss their investment options. Learn how to make the most of franchise trade shows and close more deals.

Three Ways to Make Your Item 19 More Meaty

By |2016-09-22T18:50:59+00:00September 22nd, 2016|Uncategorized|

More than ever, savvy franchise buyers are honing in on your FDD’s Item 19. After all, it’s the closest they can get to answering the almighty question, “How much money can I expect to make?” Following these three tips can make your Item 19 accurate, precise, and engaging.

The 2016 Smart Ideas Project

By |2016-06-09T09:23:35+00:00June 9th, 2016|Uncategorized|

Earlier this year, we launched the Smart Ideas Project to ask franchisors to share innovative ways they are moving the needle in franchise performance. We’ve compiled the most practical and innovative ideas your franchising peers are using successfully for you to consider, share, and implement in your own organization.

The Missing Piece of Your Corporate Culture

By |2021-01-26T23:23:48+00:00May 13th, 2016|Uncategorized|

Franchise brands with strong cultures have extremely high satisfaction and engagement among their franchisees. But cognitive culture is only half the story. Research cited by Harvard Business Review article points out that emotions are central to building the right culture.

  • binoculars representing transparency in franchising practices

Franchisee Vision Plans: The Most Effective Tool You’re NOT Using

By |2016-03-31T10:25:12+00:00March 31st, 2016|Uncategorized|

Most franchise companies have a crystal clear vision of where they want to go. But the mistake many franchisors make is not requiring their franchisees to have their own vision. Implementing a franchisee vision plan program is the most effective way to set expectations and align franchisees’ goals with the goals of the organization. Learn how to start putting vision plans to work in your organization with these free resources.

  • Lead Generation

Your Sales Team Is Throwing Away Leads

By |2016-02-16T00:00:00+00:00February 16th, 2016|Uncategorized|

Research shows that 71% of the leads generated on the Internet are wasted simply because companies wait too long to respond, 46 hours and 53 minutes on average, and sales reps typically make only 1.3 call attempts before giving up and moving on. Learn how to get your sales team converting more leads, faster, with these simple tips.

FBR Staff Picks: Recommended Reading

By |2016-01-27T08:42:42+00:00January 27th, 2016|Uncategorized|

How does Franchise Business Reviews’ staff stays inspired and motivated? Check out our latest list of great reads. CEO Eric Stites recommends Making Idea Happen: Overcoming the Obstacles Between Vision and Reality. According to productivity expert Scott Belsky, no one is born with the ability to drive creative projects to completion. Execution is a skill that must be developed by building your organizational habits and harnessing the support of your colleagues. Read on for more inspiring titles.

  • customer satisfaction surveys

Franchise Buyers Increasingly Care About Franchisee Satisfaction

By |2021-02-09T20:40:18+00:00December 9th, 2015|Uncategorized|

All franchise buyers do varying degrees of due diligence before investing in a brand. The difference is that today more and more prospective franchisees are looking at franchisee satisfaction data in addition to financial benefits, lifestyle, and the training and support they’ll receive. See what current franchisees have to say about franchisee satisfaction as a key factor in choosing a franchise.

The Perfect Time To Reach Candidates

By |2015-05-22T09:04:12+00:00May 22nd, 2015|Uncategorized|

Search activity ticks up Sunday evening, specifically between 8:00 pm and 11:00 pm ET, as denoted by the brighter red markers in the graphic. It then continues for all of Monday’s typical waking hours, peaking for the day at around 1:00pm ET, when the greatest number of North Americans across the four time zones is taking lunch.

3 Ways You Are Wasting Money

By |2015-01-07T12:58:30+00:00January 7th, 2015|Uncategorized|

Prior to spending the bulk of your budget on advertising, online lead generation, or attending shows to generate interest from potential franchisees, it's crucial to address things your franchisees aren't happy about. Why? Because your franchisees’ feedback can make or break a deal when trying to bring a new franchisee on board.

How one franchise company generated 30 leads overnight

By |2014-09-10T16:22:14+00:00September 10th, 2014|Uncategorized|

Anyone in franchise development knows how true the statement, “Your best customer may be your next franchisee,” can be. Many franchise owners first become interested in a franchise concept as customers—using the service, eating the food, or shopping in the store.

Four Ways to Attract More Multi-Unit Franchisees

By |2014-08-05T05:00:00+00:00August 5th, 2014|Uncategorized|

Every franchisor wants to attract a “certain type” of franchisee, and lately, the type of franchisee every franchisor seems to want is a multi-unit franchisee. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement.

Can Your Candidates Network? Find Out Now

By |2014-06-22T04:00:00+00:00June 22nd, 2014|Uncategorized|

It doesn’t matter if your concept is a soccer camp or a sandwich shop, franchisees spend countless hours “selling” themselves at family functions, after church, even in line at the grocery store. Here's a quick and dirty trick to find out how natural networking is for your franchisees-to-be.

Improve Franchisee Relations One Note At A Time

By |2014-06-19T04:00:00+00:00June 19th, 2014|Uncategorized|

A common complaint from franchisees is that their franchisor doesn’t listen, the corporate office is out of touch, and they don’t feel part of the larger brand. There are a lot of big picture things you can do to change this, but there’s also one seemingly small thing that can make all the difference: A handwritten note.

When the Shoe Fits

By |2014-06-14T05:00:00+00:00June 14th, 2014|Uncategorized|

In running, it’s not about what sneakers do for you in those first few miles. The first 5k isn’t nearly as important as Mile 25 of a marathon. The ultimate question is will the shoes get me through the long haul? The same is true in franchising.

The Five Most Important Things We Learned at IFA

By |2014-03-05T00:00:00+00:00March 5th, 2014|Uncategorized|

Our team spent most of last week in New Orleans at the IFA Convention, so I asked them to dig out from their beads and give me the best tip they took away from being there. Just like the conference itself, there’s something for everyone in their responses.

Compete Locally to Succeed Nationally

By |2013-10-07T04:00:00+00:00October 7th, 2013|Uncategorized|

Local efforts can have a big impact on a franchise system as a whole, including its unit profitability, storewide sales, and overall brand growth. If you’re not already, you may want to consider what (or who) is actually driving your local efforts.

The Best Conference Tip I’ve Ever Gotten

By |2013-05-22T04:00:00+00:00May 22nd, 2013|Uncategorized|

The best conference tip I’ve ever gotten was from Susan Black-Beth at the IFA Leadership Luncheon in February. I always walk away from conferences with a few (soon-to-be-forgotten) great ideas, but Susan’s hit home and I’ve been thinking about it—and working on it—ever since.

Would You Trust You?

By |2013-03-05T05:00:00+00:00March 5th, 2013|Uncategorized|

If by some unlikely twist of fate, you were instantly transplanted from the home office to ownership of your own franchise unit, how would you feel about the direction of the company? What thoughts would be crossing your mind as you read the latest memo from the executives? Would you trust you?