Leveraging FBR Awards to Supercharge Your Franchise Marketing
See how five highly successful brands are leveraging their Franchisee Satisfaction Awards as part of their franchise marketing strategies.
See how five highly successful brands are leveraging their Franchisee Satisfaction Awards as part of their franchise marketing strategies.
Ongoing training for franchisees is the cornerstone of a successful franchise system. Learn the five most effective types of franchisee training and what they should include.
We asked three franchisees if franchisee satisfaction was a factor in their decision to buy. Here's what they said.
Ah, franchise operations. A topic so saturated with generic advice, it's like telling a fish to just keep swimming. But [...]
Learn how to evaluate your franchise careers page to ensure it attracts qualify job candidates and communicates your employer brand and culture.
Learn 5 ways using artificial intelligence in franchising can help franchise brands streamline operations and power up franchise development and marketing.
The Summit is the ONLY event designed exclusively for franchise operations leaders and their teams that directly support franchisees.
Employee engagement levels in franchising are the highest since 2018, but burnout and retention remain top concerns for franchisors. Here are the 5 franchise workplace trends to watch.
New research from the Franchising@WORK study reveals how employees really feel about diversity, equity, and inclusion (DEI) in franchising.
A sneak peek at what you can expect from the Executive Summit at the FBR Summit in Austin this October.
Learn how coaches can build credibility with franchisees and create a strong working relationship with legacy owners and top performers.
Which is more likely to lead you to a strong and powerful culture that will promote a healthy, profitable growing business? A culture that just happens or a culture that is planned?
The team from CareerPlug explains what it means to be a joint employer, why franchisors avoid it, and how they can do so while still providing valuable hiring resources to their network.
Gathering employee feedback in a franchise model can be complex, but it doesn’t have to be.
With the elimination of the SBA's Franchise Directory, here are 5 ways you can increase the likelihood of candidates’ loans getting approved.
The red flags franchise leaders and HR pros need to watch for that could indicate you have a toxic franchise workplace culture —and what to do about it.
List of funding options and community and mentorship organizations to share with LGBTQ+ franchisees and candidates.
You'd be surprised at how many franchise businesses still rely on outdated practices like paper checklists, binders, endless phone calls, and physically driving from one location to another. Here's how you can bring your franchise operations into the 21st century.
How to overcome the traditional barriers keeping people of color and women from becoming franchise owners and create a diverse and inclusive franchise system.
4 ways AI can make franchise operations smoother and more efficient for franchisors, including helpful resources.
How PR teams can get more exposure for your franchise clients with the most important industry recognition in franchising.
It’s no secret that a happy and engaged team has a ripple effect. They are your brand ambassadors—while they are with your team, and just as importantly, after they move on. Here are five ways to show them you care on Employee Appreciation Day and all year round.
With more organizations focused on creating a positive culture, there is a place for kindness in business. With that in mind, we created a checklist of 30 “Random Acts of Kindness in Franchising” and we invite everyone to participate and celebrate others who spread kindness.
If you’re conducting the survey on your own and finding that many of your employees aren’t participating, it may be a sign that something else is going on. Here's what it means and how it could affect employee engagement.
The Franchising@WORK Awards recognize the franchise companies with the best company culture based exclusively on independent ratings from employees.
The International Franchise Association’s (IFA) Convention is THE franchising event of the year. FBR's President, Michelle Rowan, share a few tips she's picked up over the years for making the most of your time there - no matter if you're a seasoned veteran or first time attendee.
As a franchisor, it's important to increase your visibility and reach prospective franchisees. Learn more whether franchise portals are worth it and the best franchise portal options available.
As a franchisor, your ultimate goal is to build a strong brand, provide consistent experiences across locations, and support your franchise owners in their efforts to make money. But with so many moving parts, it can be challenging to know where to start.
Are you using your franchisee satisfaction data in your public relations efforts? Looking for some inspiration? Get real-life examples and visuals of how creative franchisors are making satisfaction data the focus of PR and marketing strategies to get attention and edge out the competition.
Business owners continue to name employee retention and hiring as one of the top challenges in running and growing their businesses, and yet many still aren’t taking the steps necessary to address it. Here are 7 reasons to reconsider.
FBR's latest research shows owner satisfaction remains high in the franchise sector. Franchisees report 10 percent jump in income.
2022 may be in the rearview mirror, but there were several posts that offered some great insights that are worth another look as we dive head first into 2023.
Learn how the Franchising@WORK Employee Engagement and Compensation Awards work, eligibility, how the winners are calculated and how you can make the list of the best franchises to work for.
Unemployment rates have dipped to some of the lowest we’ve seen in nearly two decades, which means the stream of franchise candidate leads is slowing to a trickle at the same time many brands are hoping to accelerate development to keep up with customer demand. With franchisors all competing for a limited number of candidates, development teams need to get creative to find new leads. Try some of these out-of-the-box ideas.
FBR's employee engagement research has shown that a quarter of all franchise employees (25%) don’t feel that they receive the recognition they deserve. Here are seven simple ideas can help you show your employees you care to build engagement and retain your top employees.
Get your free, customizable franchising calendar template to plan your content marketing strategy for the year and track key dates and franchising events.
For many of us, New Year’s resolutions revolve around getting — or staying — healthy. But regardless of personal resolutions, for franchisors it also means building a healthier brand in 2023.
Franchisors and franchise suppliers weigh in with tips on how to best prepare your franchise for a recession in 2023.
Franchisors and suppliers across the franchise community share their personal experience and best practices for franchise founders.
Looking for a way to give back this holiday season AND help inspire others to take the leap to realizing their potential as successful business owners? Consider donating to one of these entrepreneurial nonprofits.
Try these five easy, low-cost tips to start increasing franchisee satisfaction, and maximize your franchise system's growth and revenue.
Raise the performance of your franchise system with these 5 tips.
With high-profile franchise systems making headlines for exploiting franchises with unfair and deceptive practices, how can brands that foster strong, supportive franchisor-franchisee relationships differentiate themselves? Here are five things you can do to set your brand apart.
Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.
With employee recruitment and retention currently the number one challenge, solving the Gen Z workforce dilemma should be a top priority for franchises.
DC regulators weighed in on the biggest threats to franchising in the current labor market at IFA's Franchise Action Network meeting. These are the three biggest takeaways.
If you're a private equity investor (or a franchisor in acquisition mode), make sure you're asking these five questions before making an investment in a franchise.
The Great Resignation, quiet quitting, a looming recession...what does it all mean for franchising? Research reveals the top employment trends in the franchise sector.
Emily George reviews The Wealthy Franchisee by Scott Greenberg. See the takeaways that will help you take your business or career to the next level.
What were the big takeaways from the Faegre Summit? Emily George breaks down the hot topics that franchisors were buzzing about.
An FBR award is a one-of-a-kind opportunity for recognition, but the data behind it is where the real value lies. Learn four ways franchisee satisfaction data can accelerate your development process.
Learn the pros and cons of implementing peer groups in your franchise system and how you can use them to increase franchisee engagement.
Rob Flanagan of Hounds Town USA explains how surveying franchisees early leads to smarter growth and a clear roadmap for the future of your system.
One of the most difficult - but also most crucial - roles on your support team is the franchise business coach (FBC). Find out what makes a great FBC and how to get the most out of the three-way relationship between the franchisor, franchisee, and FBC.
Peer groups are a recognized and respected tactic used by franchise brands to facilitate internal knowledge sharing and invigorate their system. They are a proactive mechanism for franchise systems that want to truly leverage the collective knowledge and experience to improve unit results and brand performance. But even in the best systems, peer groups can eventually start to lose their effectiveness. If your peer groups are no longer functioning as effectively as they should, these five tips can help reinvigorate them.
Franchise Business Review offers a free franchisee survey. Find out how and why we do it and how to get your free survey with no catch!
Does Net Promoter Score work for franchises? Here's what you need to know about using NPS to ask for feedback from customers, employees and franchisees.
Franchisee associations, which are typically meant to represent the interests of the franchisee to the franchisor, are usually organized independently of the franchisor, and can play a key role in whether the franchisee/franchisor relationship is positive and productive, or negative and combative. Learn how to work with your franchisee association and positively impact the growth and profitability of your system.
In order for an FAC to truly represent franchisees’ perspectives, the group itself has to function effectively, which is dependent on practices and a culture within the group that set up both the FAC and the franchisor for success. If you have an FAC in your system, look for these five indicators to determine if it is running successfully.
Everything you need to know about using employee engagement pulse surveys to drive hiring and employee retention in your franchise system.
Franchise expos are the perfect place to promote your award to show candidates how satisfied your franchisees are—and why your brand should be on the top of their list.
Find out how Massage Heights, Hot Dish Advertising and Wild Birds Unlimited are using their FBR employee engagement survey data to positively impact retention and organizational culture.
If you see any of these four warning signs of franchisee dissatisfaction, your franchise system could be in trouble. Learn what to watch out for and how to fix it.
Celebrating International Women's Day with some of the amazing resources to help women in franchising connect and succeed.
Pulse surveys are a fast, easy, relatively inexpensive tool to measure system performance. Learn what makes a successful pulse survey and how to implement them in your system.
Learn 10 ways to position your franchise as an Employer of Choice and strengthen your employee recruitment and retention efforts.
What does the future hold for franchising in 2022? Thought leaders share their franchise predictions and reflect on 2021.
The ultimate goal of surveying your franchisees is to gain objective insights into how to improve operational performance to get better results. In order to do that you need to pull out the gold hidden inside! These 10 ideas for digging into your data will help you understand what drives your franchisees’ behaviors and beliefs, and apply metrics to improving franchisee relations.
Newly released data shows record high satisfaction for franchise business owners — an increase of 3% since pre-pandemic levels — with nearly 9 in 10 rating their franchise opportunity above average.
What are the best leadership lessons from Ted Lasso? These are gems to live by for franchisors and anyone who wants to be a better leader.
Image One's Tim Conn talks about why they continue to survey their franchisees year after year, which question means the most to him, and how Image One summarizes the data highlights to help candidates understand the strengths of their system through FBR’s independent lens.
QSR Magazine featured an article from FBR's CEO Eric Stites highlighting how restaurant franchises are focusing on culture and soliciting employee feedback to differentiate themselves.
Hiring and keeping businesses staffed is clearly a top challenge for most business owners, and franchisees are no exception. Here are seven tips for helping franchisees overcome staffing challenges by creating a “culture” mindset to differentiate themselves as an employer of choice.
Kristin Kidd, Director of Operations at The Lash Lounge, explains how her team identified ways to strengthen their corporate culture, and got their franchisees to focus on culture in their own organizations as well, to mitigate post-Covid hiring woes.
FBR Client Consultant Courtney Stillings recaps takeaways from franchise leaders about the future of franchising from the 2021 Multi-Unit Franchising Conference in Las Vegas.
Learn how Fibrenew uses their recognition as an FBR award-winner to grab the attention of candidates and, in turn, how they use that third-party validation as a powerful tool to educate candidates about what to expect.
FBR's new study of employee engagement in the franchise sector reveals key insights about corporate franchise roles, including compensation, satisfaction and productivity.
The pandemic has been a game-changer for restaurants, but what we’ve learned is that one of the biggest factors why some food franchises succeeded and why others failed during COVID has been largely ignored.
Franchise suppliers weigh in on the 20 biggest mistakes franchisors make when it comes to franchise operations, from training & support to franchisee relations, to field visits.
After more than a year of remote work, operations teams found alternative ways to support their franchisees. Now, as we return to in-person visits, franchise ops teams are tasked with deciding what support changes are worth keeping and how they can continue to find new ways to increase value to their franchisee network.
In this conversation with Kitchen Solvers' Zach Nolte he explains how they use FBR’s survey to put quantifiable metrics around franchisee satisfaction, and use the survey data to show their franchisees that they are listening and making changes based on their feedback.
What are the lowest rated areas by franchisees and what can franchise operations teams do to improve them? Find out how field support teams can help improve performance by focusing on these key areas of risk.
Franchise operations leaders are facing new and different challenges as we emerge from the pandemic. It's no surprise that labor issues top the list for many, but that's not the only one. FBR held a recent roundtable event where operations execs shared some of the things that keep them up at night - and what they're doing about them.
Many franchise brands are experiencing full pipelines that led to faster growth in 2020 and 2021, but others are struggling to find candidates to continue growing the brand. Here are the strategies to generate growth that franchise development leaders shared at FBR's recent roundtable event.
Tim Courtney, VP of franchise development for PuroClean sat down with FBR to talk about the opportunity he saw when he first joined the team to capture the enthusiasm of PuroClean’s owners and turn that into an advantage on both the development and operations sides.
Randy Shacka, president of Two Men and a Truck talked with FBR about how they deliver on satisfaction, trust, and values by being intentional and building strong relationships.
Creating an impactful social presence is very often tucked into the “nice to have” category, when in actuality, it should be a must for any franchise that wants to grow. Learn how to instantly improve your outcomes by implementing these three easy, innovative social media strategies.
How - and where - can you make the biggest impact on overall franchise performance? Our latest research identified the 5 key areas that have the most significant impact.
The travel sector took a major hit during the pandemic, but that’s not stopping Cruise Planners. Founder & CEO Michelle Fee shares how pent-up demand for travel combined with innovative support strategies are creating opportunity.
Visiting Angels Vice President David Ritterling talks with FBR about why building a system of people who love people translates into a winning business model.
With some franchise sectors struggling to hire, how can franchisors create a culture that attracts employees to their brand? These 6 tips help franchise leaders create a culture where employees want to work.
It’s surprising how many companies participate in franchisee surveys then stick the report in a drawer. Why let this treasure-trove of business intel languish? These 7 easy steps will help you turn your data into action.
Franchisee satisfaction is a primary leading indicator of current system health and a predictor of future performance and long-term system growth. If the brand you’re investing in doesn’t provide you with recent, detailed, third-party research on their franchisees’ satisfaction, it could be a red flag.
What are the pros and cons of a Franchise Advisory Council? Learn the risks and benefits when considering implementing an FAC in your franchise system.
Co-founder and president Shannon Wilburn recalls the “a-ha” moment when she realized she was missing out on the goldmine of data in her FBR survey.
As part of our ongoing series highlighting our Top Franchises, FBR asked Pet Supplies Plus Franchise Development Specialist Christine Schultz some questions to uncover what it is that makes Pet Supplies Plus a best-in-category brand.
Franchisors often ask us how they can encourage their franchisees to participate and boost survey participation rates. We recently unearthed this 2019 video of Charles Watson, CEO of Tropical Smoothie Cafe, inviting his franchisees to take our survey, and we couldn’t help but share!
Dennis Maple, president and CEO of Goddard Systems, Inc., explains how they use their annual FBR franchisee satisfaction survey to baseline against competitors as well as their own goals for success.
One of the most efficient ways to predict future franchise brand performance is to examine franchisee survey results. Despite the valuable information surveys provide, some brands still avoid conducting franchisee surveys. Time for a reality check.
Christian Brothers Automotive president Donnie Carr shares how their FBR survey results inform strategic planning throughout the organization from operations to development to franchisee support and franchise culture.