Engaged franchisees participate are passionate about the business and feel a deep connection to the franchise. They see themselves as partners and actively take ownership for the success of the brand.
The risks of leaving franchisees unengaged or actively disengaged are recurring conflicts, disappointing performance, and even erosion of the brand. Worse yet is unengaged or actively disengaged franchisees giving potential franchise buyers bad references.
In the most recent Annual Franchisee Satisfaction Study, Franchise Business Review found that brands with high franchisee satisfaction drastically outperform brands with low satisfaction on every key performance metric.