Explore How FBR Can Help You

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WHO IS FBR FOR?

Satisfaction and engagement have a direct and measurable impact on everyone in the organization. It’s not just about making people happy, it’s about achieving your strategic and financial goals. That’s where Franchise Business Review comes in as a partner for every team in your organization. The data we gather – from franchisees, employees, and customers – can guide everyone in your organization by aligning:

C-SUITE AND EXECUTIVE TEAMS

As a leader of your franchise system, there are so many things that can keep you up at night. How do you increase revenue and profits? Build brand awareness? Grow your system? Create a positive corporate culture? Franchise Business Review’s satisfaction and engagement research gives you the qualitative and quantitative data you need to align all of your teams – operations, development, HR, finance, marketing – on company objectives.

FBR is for franchise leaders who want to:

  • Set business priorities and KPIs based on actual data

  • Improve overall performance and long-term system health

  • Identify areas of opportunity and areas for improvement

  • Track and measure ROI

C-SUITE AND EXECUTIVE TEAMS

As a leader of your franchise system, there are so many things that can keep you up at night. How do you increase revenue and profits? Build brand awareness? Grow your system? Create a positive corporate culture? Franchise Business Review’s satisfaction and engagement research gives you the qualitative and quantitative data you need to align all of your teams – operations, development, HR, finance, marketing – on company objectives.

FBR is for franchise leaders who want to:

  • Set business priorities and KPIs based on actual data

  • Improve overall performance and long-term system health

  • Identify areas of opportunity and areas for improvement

  • Track and measure ROI

FRANCHISE OPERATIONS

With franchisees depending on you to make their business profitable, it’s hard to know where to focus your efforts – technology upgrades, marketing and advertising support, improved training programs…the list goes on. Franchise Business Review shows you exactly where franchisees have concerns and what they need from you to be successful – based entirely on qualitative and quantitative data collected directly from the franchisees themselves.

FBR is for franchise operations teams that want to:

  • Reduce operational and support costs

  • Measure the success of your programs and internal processes 

  • Drill down into specific segments and demographics within your system and what matters to them

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FRANCHISE DEVELOPMENT

Selling more franchise units is always a challenge, but it’s even more difficult if you don’t know whether your existing franchisees are happy and engaged. Poor validation can tank even your best sales efforts. Franchise Business Review surveys your franchisees to measure satisfaction and gather feedback, so you know exactly what franchisees are saying when a candidate calls and you have actual data to back up your sales efforts. If you close just one more deal, the survey pays for itself!

FBR is for franchise development teams that want to:

  • Generate more quality leads

  • Accelerate the validation process – for candidates and existing franchisees

  • Give candidates the data they’re need to make an informed buying decision

  • Close more deals

FRANCHISE DEVELOPMENT

Selling more franchise units is always a challenge, but it’s even more difficult if you don’t know whether your existing franchisees are happy and engaged. Poor validation can tank even your best sales efforts. Franchise Business Review surveys your franchisees to measure satisfaction and gather feedback, so you know exactly what franchisees are saying when a candidate calls and you have actual data to back up your sales efforts. If you close just one more deal, the survey pays for itself!

FBR is for franchise development teams that want to:

  • Generate more quality leads

  • Accelerate the validation process – for candidates and existing franchisees

  • Give candidates the data they’re need to make an informed buying decision

  • Close more deals

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MARKETING AND PUBLIC RELATIONS

Getting earned media exposure for your brand is always a top goal for marketers and PR pros – whether you’re part of an in-house team or an agency. Franchise Business Review’s awards and publications give you the exposure you’re looking for. Our awards recognize the top franchise brands for excellence in achieving franchisee satisfaction. But it’s more than just recognition – it opens the door to lead generation and development opportunities you wouldn’t otherwise have access to.

FBR is for marketing and PR teams that want to:

  • Open up new channels for lead generation and recruitment

  • Earn broad media exposure and third-party validation

  • Gain industry recognition as a strategic thought-leader

  • Add compelling data to marketing, advertising and campaigns

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HUMAN RESOURCES

HR teams are often spread thin, managing everything from benefits plans to recruiting to performance reviews, often leaving employee engagement pushed to the bottom of the priority list. Yet, it’s a key driver of your company’s profitability, productivity, and innovation. While employee engagement may seem overwhelming to tackle, Franchise Business Review makes it easy to measure employee engagement and tie it back to your bottom line.

FBR is for HR teams that want to:

  • Benchmark employee engagement against other franchise systems

  • Establish better two-way communication

  • Build an employment brand that attracts and retains the best talent

  • Identify areas of risk and opportunity so you can prioritize programs and objectives

HUMAN RESOURCES

HR teams are often spread thin, managing everything from benefits plans to recruiting to performance reviews, often leaving employee engagement pushed to the bottom of the priority list. Yet, it’s a key driver of your company’s profitability, productivity, and innovation. While employee engagement may seem overwhelming to tackle, Franchise Business Review makes it easy to measure employee engagement and tie it back to your bottom line.

FBR is for HR teams that want to:

  • Benchmark employee engagement against other franchise systems

  • Establish better two-way communication

  • Build an employment brand that attracts and retains the best talent

  • Identify areas of risk and opportunity so you can prioritize programs and objectives

PRIVATE EQUITY INVESTORS

Franchisee satisfaction is a primary leading indicator of current system health and a predictor of future performance and long-term system growth. If the brand you’re investing in doesn’t provide you with recent, detailed, third-party research on their franchisees’ satisfaction, it could be a red flag – and you could be putting your investment at risk. Franchise Business Review can provide you with objective, reliable data on the health of a franchise system.

FBR is for private equity investors that want to:

  • Predict future brand performance and long-term system growth

  • Benchmark current system health against other franchise systems

  • Get a third-party analysis of a franchise system as part of the due diligence process

  • Develop or confirm valuation estimates

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CUSTOMER EXPERIENCE

Customer loyalty is the foundation of any successful franchise, but unfortunately, many dissatisfied customers never complain to you, they simply take their business elsewhere, complain to their friends or, worse, post negative reviews online. That makes it imperative that you proactively ask your customers for feedback and measure the success of your customer relationships in order to make improvements that impact your business. Franchise Business Review goes beyond a simple Net Promoter Score (NPS) – we go deeper by engaging customers at the most meaningful touch points, collecting comments in real time, measuring sentiment and identifying trends.

FBR is for customer service teams that want to:

  • Understand the attitudes of customers at the local level

  • Get real-time access to customer feedback so you can follow up on issues quickly

  • Convert at-risk customers into brand champions by quickly identifying the most urgent issues
  • Increase customer loyalty and referrals

  • Uncover opportunities to up-sell and cross-sell products and services

CUSTOMER EXPERIENCE

Customer loyalty is the foundation of any successful franchise, but unfortunately, many dissatisfied customers never complain to you, they simply take their business elsewhere, complain to their friends or, worse, post negative reviews online. That makes it imperative that you proactively ask your customers for feedback and measure the success of your customer relationships in order to make improvements that impact your business. Franchise Business Review goes beyond a simple Net Promoter Score (NPS) – we go deeper by engaging customers at the most meaningful touch points, collecting comments in real time, measuring sentiment and identifying trends.

FBR is for customer service teams that want to:

  • Understand the attitudes of customers at the local level

  • Get real-time access to customer feedback so you can follow up on issues quickly

  • Convert at-risk customers into brand champions by quickly identifying the most urgent issues
  • Increase customer loyalty and referrals

  • Uncover opportunities to up-sell and cross-sell products and services

Overhead view of customer transaction at hardware store

FRANCHISEE ASSOCIATIONS

The job of any association is to drive better relationships and better communication between the franchisor and the franchisee community. The best way to do that is to gather meaningful, objective data that you can share to align expectations and goals of both the franchisor and the franchisees. Franchise Business Review works with franchisee associations to measure franchisee satisfaction and engagement across the entire franchisee community, and provide you with detailed quantitative and qualitative data that reflects the needs and concerns of your members.

FBR is for franchisee associations that want to:

  • Measure franchisees’ perceptions of strengths and weaknesses of the system

  • Prioritize requests/needs that impact the majority of franchisees

  • Identify best practices in the system and share with the whole community

  • Help the franchisor’s executive team understand where to focus their efforts to improve profitability and performance and drive growth

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