Franchisee satisfaction is a primary leading indicator of current system health and a predictor of future performance and long-term system growth.
If the brand you’re investing in doesn’t provide you with recent, detailed, third-party research on their franchisees’ satisfaction, it could be a red flag.
And you could be putting your investment at risk.
Franchise Business Review’s franchisee satisfaction research measures franchisee satisfaction and engagement and provides investors and private equity firms with objective, reliable data on the health of a franchise system. Know what you’re getting into before you invest.
Paul Gerrard at Streamline Brands describes how they used FBR’s data to attract investors.