Do you really know how your franchisees are feeling… or saying to your franchise candidates? Take this two-minute quiz to find out if your franchisees really love the brand or if you’ve still got some work to do.Take the Quiz
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If you’re ready to start using franchisee satisfaction data to guide your business objectives, but still need buy-in from other leaders in your organization, we’ve outlined some key points to help you start a conversation with them and make a case for investing in franchisee satisfaction.Read more
We often hear that the data we provide has helped our clients identify key issues among their franchisees, but it can sometimes be difficult to put an operational value on tracking franchisee attitudes. In this webinar, we speak with three franchisors about how moving the needle on satisfaction has also helped them grow their brand, both in same-store sales and new development.Read more
Councils, Committees, and Advocates: Best Practices for Leveraging Franchisee Input and Rolling Out Changes
A system with 500 franchisees handles communications very differently than one with 25, but regardless of size, franchisees demand that their voices be heard and respected — and rightfully so. Still, finding the optimal strategy to solicit feedback, make decisions, and roll out changes while making sure everyone feels represented can be extremely difficult for any brand. Our panelists discuss how a brand of any size can create efficient, open communication channels to keep both franchisor and franchisees happy.Read more
In past years, we’ve discussed the importance of collecting and analyzing unit-level data to help franchisees improve their profitability and grow their bottom line. This year, we focus specifically on WHY it’s important not just to collect the data, but to share it with the entire system. Our panelists will discuss what they share, how they overcome franchisee pushback, and what benefits they’ve seen by making this data available system-wide.Read more