Group of people at a table with a Bar Graph Growth Moving Up Improvement Concept
Published July 6, 2018

Rising Tides: How Sharing Unit Level Data System-Wide Benefits Everyone

We’ve often discussed the importance of collecting and analyzing unit-level data to help franchisees improve their profitability and grow their bottom line. This time, we focus specifically on WHY it’s important not just to collect the data, but to share it with the entire system. Our panelists discuss what they share, how they overcome franchisee pushback, and what benefits they’ve seen by making this data available system-wide.


  • David Hicks, Co-President, HomeVestors of America
  • Paul Pickett, Chief Development Officer, Wild Birds Unlimited
  • Jayson Pearl, Vice President, BrightStar Care

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