Resources

Franchise Marketing Insights Report 2026

Franchise brands spend big on marketing. National campaigns, brand funds, agencies, a growing tech stack. So why is marketing still [...]

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Building Better Workplaces: Findings from Franchising’s Largest Workforce Study

Based on more than 9,500 survey responses from franchise corporate teams and unit-level employees, this year’s findings reveal what’s really driving engagement, loyalty, and workplace culture in franchising…

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2026 Franchising at WORK Report

Global employee engagement just hit its lowest point since 2020. Franchising? Barely budged. FBR surveyed more than 9,500 franchise employees [...]

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What the Best Franchise Systems Do Differently

If you can commit to focusing on one area to work on each month and embedding it into your corporate culture, you may find that a step-by-step approach…

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Myth vs Fact: What Franchisors Get Wrong About Franchisee Surveys

Discover what franchisors get wrong about franchisee surveys. Separate fact from fiction with these 10 franchisee survey myths debunked.

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What We Do

Franchising is complex. That's where we come in.

Franchise Business Review gathers actionable insights from your key stakeholders—franchisees, employees, candidates, and customers—and leverages that information to help you build a stronger, more profitable company. For us, driving better results is more than just a tagline; it’s about helping the very best franchise brands achieve greater success.

Learn about what FBR does

"Working with FBR just makes too much sense. Gathering data consistently allows you to understand what you're doing well so you can cement it into your operations. You’ll have data to prove what's not working and what can be improved. You'll understand what people don't like and have a better idea as to WHY."

Paul Pickett

Chief Development Officer, Wild Birds Unlimited

"I won't go to work for another company that doesn't use FBR, or is at least open to it. Such a valuable testament to the way ownership views the system as a whole."

Jerome Shelton

VP of Franchise Development, ohDEER

"Franchise satisfaction is the key to our growth that without it, we don't have validation. And at the end of the day, it's the right thing to do to listen to your franchisees about what we can do to support their business model out in the world that they're living in. It's important that we engage. And so it's beyond just the scores that you get, it's what you should be doing as a franchisor."

LaShelle Taylor

VP of Operations, Ace Handyman

"We truly value the research that FBR’s recruitment programs provide, serving as a great resource to franchisors but also to prospective franchisees. If a lead source comes in to us through FBR, we know that lead will be a qualified one – someone who did their homework and clearly cares about aligning with a system that produces a high degree of franchisee satisfaction."

Tim Courtney

VP of Franchise Development, PuroClean

"It is irresponsible of a franchisor not to have their franchisees evaluate them. If we didn't use Franchise Business Review, our core purpose and mission would all be fluff."

Melanie Bergeron

Chair, Two Men and a Truck

"Franchise Business Review has become an integral part of how we lead and grow Payroll Vault. As both a franchisor and a supplier, we rely on FBR’s annual franchisee and employee surveys to give us objective, data-driven insight into where we are strong and where we need to improve."

Tricia Petteys

CEO, Payroll Vault

"There is nothing more important that goes out to your franchisees than the FBR survey."

Brian Petranick

CEO, Right At Home

"One of the most effective things we do on an annual basis is to survey the satisfaction of our franchisees using Franchise Business Review. FBR expertly provides the results we need to make a positive impact on our brand."

Ryan Farris

COO/CTO, AlphaGraphics