What Makes a Franchise Brand Stand Out in Marketing?

Resource Center | Resources | Fri Jul, 2025 | 1 min read

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

Hear from the Best

What do the most successful franchises do when it comes to marketing? Franchise marketing leaders from two award-winning brands–one a high-investment brick and mortar food franchise, one a lower-investment, flexible location real estate franchise—share the strategies and tactics they use to excel at marketing support—from building stronger brand awareness and improving lead generation to better supporting franchisees with local marketing campaigns.

  • You’ll learn how these top-performing brands:
  • Gain buy-in from franchisees to marketing programs
  • Use franchisee feedback to improve marketing program performance
  • Equip field support teams to coach on local marketing best practices
  • Measure performance of marketing support programs

If you’re ready to level up your marketing support and boost franchisee satisfaction, tune into this exclusive conversation.

Panelists:

  • Petya Manning, VP of Marketing, NextHome
  • Ashley Mitchell, VP of Marketing, East Coast Wings + Grill

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About The Author

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

As the Director of Editorial Content, Ali leads FBR’s content strategy and creates high-quality, engaging resources to educate and inspire both franchise companies and future franchise owners. Ali’s previous experience includes senior marketing communications and content development roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

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