How FBR Helps Franchise HR Teams
Employee Engagement Measurement for Franchise HR Teams
Employee engagement is a cornerstone of success for franchise systems. For HR teams managing everything from benefits to recruitment to performance reviews, it can be challenging to prioritize engagement. Yet, improving employee engagement has a direct impact on your company’s profitability, productivity, and innovation.
Franchise Business Review provides franchise HR teams with tools to measure employee engagement effectively and the insights to build a thriving organizational culture.
Why Employee Engagement Matters in Franchise Systems
Employee engagement refers to the emotional commitment and dedication and passion employees have toward their work and the organization. In franchising —where consistency, growth, and operational excellence, are key—engaged employees are a game-changer.
When employees are engaged, they’re more likely to stay, driving higher employee retention and reducing costly turnover. Engaged employees are also more productive, ensuring smoother daily operations; and they contribute to innovation, helping franchise locations stay competitive in their markets.
While employee engagement may seem subjective or difficult to quantify, Franchise Business Review makes it easy to measure employee engagement and tie it back to your bottom line.
How to Measure Employee Engagement Effectively
Measuring employee engagement is essential for understanding workforce morale, productivity, and well-being. To measure it effectively, there are eight key metrics that indicate whether an organization is thriving:
1. Satisfaction: Employees feel their job is rewarding and satisfying, they receive the support they need to do their job, they are compensated fairly, and have the opportunity to learn and grow.
2. Engagement: Employees enjoy relationships with the team, feel positive about their work, receive meaningful recognition, and feel a sense of belonging.
3. Alignment: Employees understand the brand vision, understand how their distinct role contributes to the company’s goals, and have a clear understanding of their responsibilities and measures of performance.
4. Job fit: Employees believe their skills and experience are a good fit, their viewpoints are valued, they’re performing well, and they have a long-term growth opportunity.
5. Manager performance: Employees feel their manager is professional, positive, and effective, values ideas and feedback, encourages open communication, and cares about their success.
6. Leadership: Employees view company leadership as professional, respectful, and fair, communicates clearly and openly, fosters teamwork and inclusion, and is effective in driving the company forward.
7. Culture: Employees feel there is a strong, positive team culture, they feel comfortable and respected, coworkers respect each other, and their personal contributions are valued.
8. Core: Employees believe their company is a great place to work, diverse opinions and ideas are valued, and they would recommend their company to a friend.
Tailored Employee Engagement Insights for Franchise HR Teams
Data-Driven People Insights
FBR’s surveys are the only employee engagement surveys designed specifically for franchise systems by franchise experts. Our surveys collect and measure qualitative and quantitative feedback for both your corporate staff and your franchisees, providing actionable insights to help franchise owners and leadership teams enhance and improve organizational culture and performance all the way down to the unit level.
Surveys can be customized to your needs and with our comprehensive reporting platform you have the ability to segment data by demographics, location, role, or level in the organization for deeper insights.
The Benefits of Measuring Employee Engagement in Franchises
Asking employees for feedback isn’t just about making people feel good. In fact, if not done thoughtfully and effectively, it can have the opposite effect. But when done properly, collecting employee feedback and using it to improve the employee experience results in tangible and measurable value, including:
- Lower turnover, resulting in reduced hiring and onboarding costs
- Higher productivity, performance, and innovation
- Enhanced communication and collaboration among teams
- Increased operational effectiveness
- Greater customer loyalty
- Enhanced employee well-being
- Better relationships, motivation, and culture
FBR’s employee engagement survey is a comprehensive solution that gives you a 360-degree view of the employee experience at every level of your system, and enables you to integrate employee engagement metrics into an organization-wide strategy for improvement and track progress toward achieving your objectives.
HOW FRANCHISE BUSINESS REVIEW SUPPORTS FRANCHISE HR TEAMS
FBR partners with hundreds of franchises to capture real-time employee feedback and turn it into actionable insights using our proprietary, cloud-based reporting platform. When you implement FBR’s employee engagement surveys, you get immediate access to:
Industry Benchmarking Data
FBR has the most comprehensive employee engagement benchmarks specific to the franchise sector so you can see how your franchise compares to other employees in the franchise sector.
Actionable Insights
Get quantitative and qualitative feedback from employees to uncover what really matters to employees, identify opportunities and risks, and prioritize objectives for enhancing or improving engagement.
Comprehensive Reporting
Track ROI by creating a consistent feedback loop to measure the effectiveness of HR initiatives and identifying where to align financial resources with programs that deliver the greatest impact.
