The Link Between Franchisee Satisfaction and Performance

Resource Center | Research | Mon Apr, 2018 | 1 min read

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

Franchise Business Review’s data shows that brands with high franchisee satisfaction drastically outperform brands with low satisfaction on every key performance metric. This graphic illustrates the gap between brands in the top quartile of satisfaction and  brands in the bottom quartile in annual unit growth, royalty revenue, franchisee turnover, and franchisee income.

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About The Author

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

As the Director of Editorial Content, Ali leads FBR’s content strategy and creates high-quality, engaging resources to educate and inspire both franchise companies and future franchise owners. Ali’s previous experience includes senior marketing communications and content development roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

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