How Franchisee Satisfaction is Shaping Franchise Growth of Top-Rated Brands

Resource Center | Resources | Mon Mar, 2025 | 1 min read

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

Want to know what’s actually working in franchise development right now? Like, what makes franchise candidates choose one brand over another? Or where you should invest your resources to find more qualified buyers and weed out the tire-kickers?

Michelle Rowan, FBR’s president & COO, and Courtney Stillings, VP of Growth, share the secrets behind attracting better leads, speeding up the validation process, and awarding more franchises to the right candidates.

Based on 20 years of franchise market research, they explore:

  • The differences in what candidates are looking for today vs. five years ago
  • Why franchisee satisfaction is critical to your growth strategy
  • What the top-performing brands do that others don’t
  • How to mitigate the vocal naysayers in your system when candidates are validating
  • And more!

WATCH NOW

About The Author

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

As the Director of Editorial Content, Ali leads FBR’s content strategy and creates high-quality, engaging resources to educate and inspire both franchise companies and future franchise owners. Ali’s previous experience includes senior marketing communications and content development roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

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