How Franchisee Satisfaction is Shaping Franchise Growth of Top-Rated Brands

Want to know what’s actually working in franchise development right now? Like, what makes franchise candidates choose one brand over another? Or where you should invest your resources to find more qualified buyers and weed out the tire-kickers?

Michelle Rowan, FBR’s president & COO, and Courtney Stillings, VP of Growth, share the secrets behind attracting better leads, speeding up the validation process, and awarding more franchises to the right candidates.

Based on 20 years of franchise market research, they explore:

• The differences in what candidates are looking for today vs. five years ago
• Why franchisee satisfaction is critical to your growth strategy
• What the top-performing brands do that others don’t
• How to mitigate the vocal naysayers in your system when candidates are validating
• And more!

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