Published July 6, 2018
Wooing the Sophisticated Multi-Unit Franchisee
Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.
Panelists:
- Mitch Cohen, Dunkin Donuts Multi-Unit Operator
- Jason Manelli, Director of Marketing & Communications, Rent-a-Wreck
- Dianne Phibbs, Executive Vice President, Franchise Update Media
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