Published July 6, 2018

Wooing the Sophisticated Multi-Unit Franchisee

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.


  • Mitch Cohen, Dunkin Donuts Multi-Unit Operator
  • Jason Manelli, Director of Marketing & Communications, Rent-a-Wreck
  • Dianne Phibbs, Executive Vice President, Franchise Update Media

Watch On-Demand Now

Like Us? Share Us!