Published July 6, 2018

Councils, Committees, and Advocates: Best Practices for Leveraging Franchisee Input and Rolling Out Changes

A system with 500 franchisees handles communications very differently than one with 25, but regardless of size, franchisees demand that their voices be heard and respected — and rightfully so. Still, finding the optimal strategy to solicit feedback, make decisions, and roll out changes while making sure everyone feels represented can be extremely difficult for any brand. These panelists discuss how a brand of any size can create efficient, open communication channels to keep both franchisor and franchisees happy.


  • John Covilli, Senior Vice President, Dale Carnegie
  • John Francis, Founder & President, Twin State Development, Inc.
  • Shannon Wilburn, Founder & President, Just Between Friends

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