How Trust Impacts the Bottom Line in Franchising

Resource Center | Resources | Mon Jun, 2023 | 1 min read

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

Dave Hansen of Client Tether and FBR president & COO Michelle Rowan dig into the complexities of the franchisee-franchisor relationship and why trust is the most important thing for franchisors to get right in The Advisory Board Podcast Season 3:

  • Explore the importance of trust and effective communication in franchising.
  • Uncover the key elements of unit-level profitability and franchisee satisfaction.
  • Learn strategies for building a culture of trust between franchisors and franchisees.
  • Gain insights into measuring customer feedback and utilizing it for continuous improvement.

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About The Author

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

As the Director of Editorial Content, Ali leads FBR’s content strategy and creates high-quality, engaging resources to educate and inspire both franchise companies and future franchise owners. Ali’s previous experience includes senior marketing communications and content development roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

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